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Customer Segmentation with Derek Hendrikz

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Information about Customer Segmentation with Derek Hendrikz
Business & Mgmt

Published on March 11, 2014

Author: derekhendrikz

Source: slideshare.net

Description

Customer segmentation presented by Derek Hendrikz works with the demographical, geographical, and other segmentation of customers. Customer segmentation is crucial for effective marketing, sales, and customer relations management or CRM.
www.derekhendrikz.com
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www.derekhendrikz.com

 Step1: List the major market segments;  Step 2: Prepare a profile for each segments characteristics;  Step 2: Gauge needs of segment from the profile; and  Step 4: Design product and service specifications from needs. www.derekhendrikz.com

Geographic Variables: Demographic Variables: Psychographic Variables: Behavioural Variables: Region of the world or country, East, Wes t, South, North, Ce ntral, coastal, hilly, etc. Country size: Metropolitan Cities, small cities, towns. Density of Area Urban, Semi- urban, Rural. Climate Hot, Cold, Humid, Rainy. Age Gender: Male & Female Family size Family life cycle Education: Primary, High School, Universities. Income Occupation Socioeconomic status Religion Nationality/race (ethnic marketing) Language Personality Life style Value Attitude Benefit sought Product usage rate Brand loyalty Product end use Readiness-to-buy stage Decision making unit Profitability Income status www.derekhendrikz.com

Derek Hendrikz www.derekhendrikz.com

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