Customer Loyalty Research

50 %
50 %
Information about Customer Loyalty Research

Published on September 14, 2010

Author: opinionmeter


Slide 1: OPINIONMETER Customer Loyalty Research Using technology-based market research tools to capture real-time Voice-of-the-Customer loyalty feedback Opinionmeter International, Ltd. 1-888-OPMETER Slide 2: OPINIONMETER Traditional vs. Technology-based Loyalty Research Methods Traditional Market Research Paper-based surveys Taken by phone or mail Professional developers required to code, deploy, collect & format data for analysis Technology-based Research Mobile, Web or Standalone devices Point-of-Experience feedback Latest technology advances Developed by clients using OMI resource libraries Opinionmeter International, Ltd. 1-888-OPMETER Slide 3: Traditional vs. Technology-based Loyalty Research Methods Benefits Traditional Market Research Expensive to set up & run Lack of development efficiencies for multiple surveys Historically low rate of return Takes months to receive actionable data Technology-based Research Author once, deliver anywhere Real-time customer loyalty research On-site, on-time, on demand Cost-effective, easy to manage Immediate access to actionable data from anywhere Quick formatting for customized analysis OPINIONMETER Opinionmeter International, Ltd. 1-888-OPMETER Slide 4: OPINIONMETER Survey Kiosks – standalone feedback stations automate the collection of large survey samples from business service lobbies. Ideal applications include Retail, Food Service and Healthcare consumer research. Tablet Surveys – mobile & portable for in-the-field surveying. Diverse audience include: patients, passengers, customers, visitors, exhibitors. Opinionmeter International, Ltd. 1-888-OPMETER Interactive survey devices let you Author Once, Deliver Anywhere Slide 5: OPINIONMETER Opinionmeter International, Ltd. 1-888-OPMETER Handheld PDA Surveys – ideal mobile survey devices with long-life battery for in the field research. Mobile Phone Surveys – use customers’ own mobile phones to capture fresh, spontaneous impressions and invaluable feedback at the moment-of-truth! Interactive survey devices give you Real-Time Loyalty & Market Research Slide 6: OPINIONMETER Opinionmeter International, Ltd. 1-888-OPMETER Web Surveys – rapidly deploy sophisticated, branded, multilingual Web surveys in place of or concurrent with interactive, mobile device loyalty programs Online surveys provide you with Quick Customer Feedback Slide 7: OPINIONMETER Opinionmeter International, Ltd. 1-888-OPMETER OpinionMeter Serves a Broad Spectrum of Industries Worldwide Workforce Education Transportation Retail Healthcare Hospitality Government Financial Workforce Education Transportation Retail Healthcare Hospitality Government Financial Slide 8: OPINIONMETER Opinionmeter International, Ltd. 1-888-OPMETER Device and Industry Survey Examples Tablet iPad PDA Kiosk Slide 9: OPINIONMETER Opinionmeter International, Ltd. 1-888-OPMETER Use SurveyManager to Design and Deploy Customer Loyalty Campaigns Use OMI question & response resource libraries – or – Write your own questions and responses Simple, intuitive and easy to use Web-based: No software needed to install SurveyManager You control all management tasks to design, deploy and report data Slide 10: OPINIONMETER Opinionmeter International, Ltd. 1-888-OPMETER SurveyManager Report Features Standard Summary Reports Customer Satisfaction Scores Customized Reports Graphs and Charts within Reports Automated Reporting Templates Slide 11: OPINIONMETER Opinionmeter International, Ltd. 1-888-OPMETER SurveyManager Report Flexibility Trend Analysis Unlimited Cross Tabulation Filtering Variations During a Day Filtering: Segmenting Customers Relative Local Performance Slide 12: OPINIONMETER Opinionmeter International, Ltd. 1-888-OPMETER Customer Loyalty Surveys by Opinionmeter Automated, real-time survey tools Integrated with standard hardware platforms and software Invaluable customer insight captured at the Point-of-Experience Immediate, actionable data Reports and data accessible from any Web browser Easy, convenient and cost-effective Now, let’s work together on your customer loyal research programs Slide 13: OPINIONMETER Opinionmeter International, Ltd. 1-888-OPMETER Customer Loyalty Surveys by Opinionmeter Opinionmeter International, Ltd. 1-888-OPMETER

Add a comment

Related presentations

Related pages

Research. Relationships. Results. - Loyalty Research Center

Research · Relationships · Roadmaps · Results Our mission is to conduct research and analysis on the relationships that our clients have with key stakehold
Read more

Customer Satisfaction Research | Customer Loyalty | B2B ...

Customer Satisfaction Research from B2B International is designed to improve customer loyalty and help you win and maintain customers for life.
Read more

The Art of Customer Loyalty: How to Build A Company ...

Building customer loyalty isn't easy, but it's worth the effort. Our free 40-page guide is full of research, tips, and ideas on the art of customer loyalty.
Read more

Customer Loyalty Research | The Logic Group

What does loyalty mean to consumers? Download our free customer loyalty research report to see what loyalty means to consumers in your sector.
Read more

Customer Loyalty Research | B2B Marktforschung | B2B ...

B2B International unterstützt Sie mit Marktforschung zur Kundenzufriedenheit / Customer Loyalty Research in der Kundenloyalität und Neukundengewinnung.
Read more

Customer Loyalty Research | B2B International

Everybody is talking about loyalty. It makes sense that achieving loyal customers should be a vital aim of any company. So, how can you ensure loyalty?
Read more

Customer Loyalty - What is it? How Can You Measure and ...

The Loyalty Research Center has developed a model that describes ... Customer loyalty migration requires strategies that will move lower level ...
Read more

Customer Loyalty Research - SIS International Market Research

Customer Loyalty Research. Customer Loyalty Research can begin by simply obtaining a Net Promoter Score, or NPS (a rating is sought from 0 to 10 based on ...
Read more

Loyalty Research | Ipsos In North America

Ipsos is a leader in Canadian market research, specializing in advertising, loyalty, marketing, media and public affairs research.
Read more

Customer Loyalty | Beyond Philosophy

There are many definitions of customer loyalty. Yet each of them fails to realize that loyalty runs hand-in-hand with emotions. Customer loyalty is the ...
Read more