Customer First 07

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Information about Customer First 07

Published on October 20, 2007

Author: crossthebreeze

Source: slideshare.net

Mic ros oft & S oc ia l Me dia Kris Hoe t Mic ros oft Online S e rvic e s G roup

My pre s e nta tion. c onve rs a tion oc ia lme dia twitte r blog g ing s c oble long ta il ne tworke ffe c t te c h nora ti c omme nt c a rtoon m ic ros oft c ons um e r g a ping void c ommunity fa c e book e ng a g e me nt b ring th e love b a c k buz z tra c king ba rc a mp g e e kdinne r c us tom e r blue mons te r wine a g e ofc onve rs a tion ug c us e r fordm us ta ng frie nds

I won’t b e te lling you...

I won’t b e te lling you...

E volution.

Ne w b a la nc e . • S oc ia l me dia de s c ribe s th e online te c h nolog ie s a nd pra c tic e s th a t pe ople us e to s h a re c onte nt, opinions , ins ig h ts , e xpe rie nc e s , pe rs pe c tive s a nd me dia • Long Ta ils : More powe r to more pe ople – lowe re d ba rrie rs to e ntry for e ve ryth ing

Conve rs a tion. Conve rs a tion is th e ve rba liz a tion of c onc e pts involving a bs tra c tions a nd c onc re te obje c ts wh ic h ma ke up th e world we live in.

Conve rs a tion... Le t’s try th a t a g a in. Conve rs a tions a re th e ide a l form of c ommunic a tion in s ome re s pe c ts , s inc e th e y a llow pe ople with diffe re nt vie ws of a topic to le a rn from e a c h oth e r. A s pe e c h , on th e oth e r h a nd, is a n ora l pre s e nta tion by one pe rs on dire c te d a t a g roup. F or a s uc c e s s ful c onve rs a tion, th e pa rtne rs mus t a c h ie ve a worka ble ba la nc e of c ontributions . A s uc c e s s ful c onve rs a tion inc lude s mutua lly inte re s ting c onne c tions be twe e n th e s pe a ke rs or th ing s th a t th e s pe a ke rs know. F or th is to h a ppe n, th os e e ng a g ing in c onve rs a tion mus t find a topic on wh ic h th e y both c a n re la te to in s ome s e ns e .

Ne twork e ffe c t. Ne w va lue inc re a s e s a s a func tion of a g g re g a te pa rtic ipa tion (not me re ly # pa rtic ipa nts )

A g ood g uide . Th e WOMMA c ode “A founda tiona l building bloc k of th a t e th ic s c ode , wh ic h we be lie ve is a s re le va nt a s e ve r to e volving s oc ia l me dia , is wh a t is known a s th e “Hone s ty R OI.” Th is inc lude s th e following : • Hone s ty of R e la tions h ip: You s a y wh o you’re s pe a king for • Hone s ty of Opinion: You s a y wh a t you be lie ve • Hone s ty of Ide ntity: You ne ve r obs c ure your ide ntity h ttp:/ www.womma .org /

How to s ta rt? • Tra c k your bra nd a nd produc ts : – F re e : De l.ic io .us , Dig g , Ta ilra n k, Te c h no ra ti, ... – P a ying : Nie ls e n B u z z m e tric s , Atte ntio , B u z z log ic , ...

How to s ta rt? (2) • R e a d, re a d, re a d • Comme nt... wh e re it ma ke s s e ns e • Tra c k your c omme nts – h ttp:/ c o.m m e nts .c o m / – h ttp:/ www.c o c om m e nt.c o m /

How to s ta rt? (3) • J oin th e me e ting s – B a rc a m p, Op e n C o ffe e , G e e k Dinn e r, ... • Invite blog g e rs to your e ve nts

Write your own b log . B log fre q ue ntly 1. B e pa tie nt 2. Ans we r e ve ry c om m e nt 3. Don’t s e ll 4. Link. Link. Link 5. Tra ffic is n’t th e g oa l, in flue nc e is 6. B e Auth e ntic 7. E xpe c t c ritic is m 8. Don’t b log wh e n you’re drunk/ down/ ng ry a 9. B log S m a rt! 10.

B lue Mons te r

B lue Mons te r (2)

B lue Mons te r (3)

Windows Live S e s s ions .

B ring th e love b a c k.

B ring th e love b a c k.

Ag e of Conve rs a tion. • Lis te n firs t to e xis ting c onve rs a tions • Ne w wa ys of c onve rs a tion will ris e – Twitte r, F a c e b o ok, ... – Tra ditio n a l m e d ia g oing s oc ia l • Le a rn to le t g o of c ontrol • S upport c ompa ny blog g e rs • Influe nc e is not a lwa ys s ubje c t re la te d • S oc ia l me dia a re th e g rounds for ope n s ourc e ma rke ting

Th a nk you. Kris Hoe t Mic ros oft Online S e rvic e s G roup h ttp:/ c ros s th e bre e z e .c om /

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