Published on March 14, 2014
Changing from Dictate the Market, to Satisfy and Engage the Market Autocratic, Democratic and Co-Creation Stephanus Taufan Wibowo email@example.com Friday, 14 March 2014
Creation What are they? Autocratic Democratic Democration Democratic and Co-Creation • Company as a King • Consumer as peasants • Company as Government • Consumer as civilians • Company and Consumer as equal civilians FromAutocratic,DemocratictoCo-Creation • Consumer as peasants • Company determines what is good for the consumers • Company listen to consumer but make final decision then persuades consumers • Company and consumers together involved in all process from determining value to communicate & deliver value Orchestra JazzBand See the spirit through the music evolution ……..
Creation Characteristics • Consumers are active • Company listening to the Autocratic Democratic • Consumers are passive • Company shouts in the Democration Democratic and Co-Creation • Consumers are active • Dialogue of Company and FromAutocratic,DemocratictoCo-Creation market • Consumers as picky buyers • Company research consumers’ need • Company create the desired product of the market • Profit from satisfying the market • Company rely on consumer knowledge / insight • Company shouts in the market • Consumers as buyers • Company research best product / solution available • Company create the best product for the market • Profit from selling to the market • Company rely on experts • Dialogue of Company and the market • Consumers as resources • Company understanding consumers’ experiences • Co-create the product • Profit from engaging the market • Company rely on consumer knowledge / insight
Creation Shifting Autocratic Democratic Democration Democratic and Co-Creation MS Office Open Office FromAutocratic,DemocratictoCo-Creation Linux Standard version of Mobile Android O/S DOS (in every IBM PC sold) Windows (nearly in every PC sold, but also accommodate consumer needs) Google Docs CyanogenMod version of Mobile Android O/S Google Docs
Creation Example Company Co-creation IKEA Assist consumers design their own kitchens (determine value) Threadless.com Allow customers submit, inspect, and approve t-shirt graphic designs (determine & create value) Collaborate with software ‘hackers’ for re-programming of ‘Pronto’ FromAutocratic,DemocratictoCo-Creation Philips Electronics Collaborate with software ‘hackers’ for re-programming of ‘Pronto’ universal remote control by providing access to the program, codes & other information (determine & create value) Eli Lilly Provides internet based platform to support collaborative innovation involving doctors, health care providers, & other (determine & create value) Unilever Involve consumers in co-creation of product concepts, packaging, advertising & activation (determine, & communicate value) Youtube.com Consumers can generate, see, share & distribute content they want (determine, create, communicate & distribute value)
Creation For further discussion please contact: FACT ABOUT ME • 2 years experience as a Consultant of Purple Analytics Indonesia (till now 2014) • 5 years experience as a Credit Operation Head for a car portfolio of PT.Adira Multifinance, Tbk • 7 th experience as Head of Product Development of PT. Astra International, Tbk - AstraWorld Stephanus Taufan Wibowo Linkedin: http://id.linkedin.com/in/stephanuswibowo Blog: stevewibowo.blogspot.com adayatworks.wordpress.com FromAutocratic,DemocratictoCo-Creation • 7 th experience as Head of Product Development of PT. Astra International, Tbk - AstraWorld • 5 years teaching experience of Trisakti School of Management • Bachelor degree in Marketing and Human Resources Management from Satya Wacana Christian University, Salatiga, Indonesia • Master degrees in Marketing and Human Resources Management from University of Gadjah Mada (International Program), Yogyakarta, Indonesia SKILL SET • Management System & Performance Management • Productivity Improvement & Organizational Development • Business Process & Change Management • Marketing Strategy Formulation & Marketing Analytic • Customer Relationship Management • Credit Risk & Operation
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