Published on September 22, 2014
CUSE STARTER CUSEFUNDER Marcello Prattico Syracuse University @mprattico
CROWD FUNDING FOR SMALL PROJECTS
WHY? View slide
MICRO DONATIONS Give small amounts ! Focused on one goal or project View slide
BENEF ITS Engage young alumni with a tangible way to give. ! Small amount is affordable. ! Start relationship of giving to a University.
WHERE TO START?
Why not Kickstarter or Indie Gogo?
• Bottom line, no control. • No consistent messaging or branding • Projects can be created by anyone. • Groups starting projects need access to Alumni email lists which we don’t give to anyone. • We can’t keep track of who gives. (new donors)
PAYMENT PROCESSING HAS NEVER BEEN EASIER
WE COULD TOTALLY BUILD OUR OWN S I T E !
OH CRAP, N OW WE HAVE TO BUILD OUR OWN.
AND WE HAV E ONLY A F E W WEEKS TO DO IT!
YOU WORK AT A UNIVERSIT Y REMEMBER? ! I T CAN’T B E THAT EASY.
Use current payment processor… Sallie Mae, now iModules/Chase Payment Tech
BUIL D IN G IT
CUSEFUNDER S TACK • Oracle (BSR) for mailed in gifts, reoccurring gifts and other payment methods. • SQL Server for online gifts. • Node.js for connecting to Oracle and SQL Server. • Cascade for CMS with Angular.js to handle live updates. • NGINX web server
CASCADE AS A BACKEND • Data definitions store Appeal code to connect project to giving payment processor. • Appeal code gets passed when donating. • Appeal code used to look up project status info.
N G - I N I T = " I N I T ( ' C F002' ,5000, '07-11-2014' ) "
WHAT T YPE S O F PROJECTS?
PROJECTS • Small dollar amounts • Typically $5,000 to $15,000 • Quiet period where initial dollars are raised
PROJECTS • Small suggested amounts. • Dollars relate to tangible things that can be purchased. • e.g. Feed a Tree or Adopt a Tree
PROMOTE I T ! with email blasts!
RESULTS • We have new donors! • Goaaaaaaaaaaal! All projects have gone above and beyond their initial goals. • People are excited. • No recreating the wheel for crowd funding sites.
THANK YOU! • Marcello Prattico • @mprattico • firstname.lastname@example.org
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