#CurateSXSW

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Published on March 16, 2014

Author: kjaller

Source: slideshare.net

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Slideshow for the panel "Everyone's a Curator: Do Museums Still Matter?" presented at South by Southwest 2014 by Kathryn Jaller, Willa Koerner, Jennifer Yin, and Sarah Bailey Hogarty.

Embedded video: https://vimeo.com/87716505
Storify of tweets from the event: http://storify.com/Jewseum/curatesxsw

#CurateSXSW Everyone’s a Curator Do Museums Still Matter? (Spoiler Alert: We sure think so) #CurateSXSW

#CurateSXSW “A paid selector of stuff for sale.” “Senior civil servants in charge of various departments of public works, overseeing the Empire's aqueducts, bathhouses and sewers.” “A priest devoted to the care of souls.” –History of “curator” from Tom Morton

#CurateSXSW Kathryn Jaller @jewseum / @kholler “Size isn’t everything, but it certainly helps.”

#CurateSXSW Jennifer Yin @asianartmuseum / @yinsanity “You just KNOW when you’re engaging with your audience. You feel it in your gut.”

#CurateSXSW Willa Koerner @sfmoma / @willak “ABC…Always be curatin’!”

#CurateSXSW Sarah Bailey Hogarty @sbhogarty @deyoungmuseum / @legionofhonor “Museums no longer have audiences, they have infinite collaborators.”

#CurateSXSW This can get real semantic real quick. So we asked a few friends from our museums and 
 otherwise what they think curation is. Let’s watch!!

#CurateSXSW https://vimeo.com/87716505

#CurateSXSW In museums, we take curating seriously. How do we bridge the gap between museum spaces and digital spaces, and make sure museums continue to matter in the age of the Internet?

#CurateSXSW

#CurateSXSW Q1 Identity Crisis: Are we Curators or Marketers?

#CurateSXSW My Secret Identity: Confessions of a former curator

#CurateSXSW 2 kinds of posts

#CurateSXSW 2 kinds of posts

#CurateSXSW Marketing or Curating?

#CurateSXSW The over-saturated digital landscape 5000 ads/day 55M photos posted to Instagram daily 1B Monthly YouTube users 10M Pinterest visitors/month 26K Artworks on Art.sy

#CurateSXSW Q2 How can museums compete for attention online?

#CurateSXSW The Lost Warrior Campaign

#CurateSXSW

#CurateSXSW

#CurateSXSW

#CurateSXSW

#CurateSXSW

#CurateSXSW Partnerships. Seriously. What if you could curate a city? near-accurate rendering by @origiful Partnerships

#CurateSXSW

#CurateSXSW Be relevant

#CurateSXSW

#CurateSXSW Q3 What are we doing to empower the visitor-curator?

#CurateSXSW Online

#CurateSXSW 6000 total submissions to #SFphotohunt

#CurateSXSW On-site

#CurateSXSW

#CurateSXSW #abiggerexhibition

#CurateSXSW Get real estate

#CurateSXSW Start the conversation October 26, 2013–January 20, 2014 Share your thoughts about this exhibition on Twitter @deyoungmuseum #abiggerexhibition @jeremydsutton: Portrait of Sarah created on ipad using #ArtRage with an #AdonitJotTouch stylus. #abiggerexhibition @deyoungmuseum Photography not permitted in the exhibition Monday, December 16, 13

#CurateSXSW

#CurateSXSW

#CurateSXSW Q4 How has social media changed the museum as a whole?

#CurateSXSW

#CurateSXSW Working directly with artists

#CurateSXSW “Conducting the orchestra”

#CurateSXSW #FUTURESFMOMA#SFMOMAGO

#CurateSXSW WHAT SFMOMA ASPIRES TO DELIVER IN 2016:! ! • Expertise to cut through the clutter • Invitation to participate • Content activated through context • Multiple points of access

#CurateSXSW So…do museums still matter?

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