Cultural Studies and Media Culture

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Information about Cultural Studies and Media Culture
Education

Published on November 10, 2008

Author: Sophisticated

Source: authorstream.com

Introduction to cultural studies and media culture : Introduction to cultural studies and media culture November 11th 2008, Natalia Svalina Disposition : Disposition 1. Cultural studies and their origin 2. The circular model of communication 3. Several critical views of media and society 4. Media ethnography and anthropology 1. Cultural studies and their origin : 1. Cultural studies and their origin Cultural studies = analysis of society Researching idelogies Defining social relations (patterns of domination and subordination) Social and political power and the (re-)production of it in culture 1. Cultural studies and their origin : 1. Cultural studies and their origin Centre for Contemporary Culture Studies (CCCS): Cultural Studies originated in Britain through the „Centre for Contemporary Culture Studies“ Most popular theorist : Stuart Hall Stuart Hall‘s model of encoding and decoding of Media Discourse and Audience Reception was to research the power of media Slide 5: (Eckart Voigts-Virchow: Introduction to Media Studies; Page 44) 2. The circular model of communication 3. Several critical views of media and society : 3. Several critical views of media and society Marxism : Media is dominated by the higher classes (=economic classes) higher classes use media to radiate their ideologies to influence the society „Screen Theory“ : the viewer is captured into a dominant ideological position → „interpellation“ 3. Several critical views of media and society : Neomarxism: Cultural hegemony is a persuasion and not force developing imagination that the ruling‘s class culture is the best Capitalism and government moderate it through media 3. Several critical views of media and society 3. Several critical views of media and society : Frankfurt School: criticizing mass media culture : Culture industry culture in the role of consumption = economic value is more important than the aesthetics 3. Several critical views of media and society Slide 9: Art is only true when it can’t be found on mass market thus it can keep his authencity. Theodor W. Adorno, philosopher and sociologist 3. Several critical views of media and society : Theory of Mass Culture: Mass art divides the classes 3. Several critical views of media and society 3. Several critical views of media and society : Culturalism: focusing the research on the working-class Simplifiying the access to the Humanities and culture in media Media education and developing media skills as methods for non-sophisticated people Culturalism = process involving everyday life 3. Several critical views of media and society 3. Several critical views of media and society : Mass Communication: research about information through mass media widespread message = mass persuasion Pluralistic society needs different kinds of communication through media 3. Several critical views of media and society 3. Several critical views of media and society : Semiotics: study of discourse and semiotics in messages (half-circular model) novelty: expansion of “context” and focus on audience Hall disproved “Screen Theory” →”positioned audience” 3. Several critical views of media and society 3. Several critical views of media and society : Cultural Studies about Television: BARDIC TELEVISION: organized messages according to the culture and the certain group of people TV is oral and visual → no need for developing literacy bardic role refers to reality and involves the audience TV summarizes central concerns and mythologies of a given culture 3. Several critical views of media and society 3. Several critical views of media and society : Cultural Studies about Television: TELEVISION CULTURE: TV is a polysemic field → many significances which can’t be controlled Audience = many different groups with different interests → active reading of television forms opinions related to their social experiences 3. Several critical views of media and society 3. Several critical views of media and society : Gender/Feminism: research of using media depend on gender : women and men prefer different types of media i.e. “TV series”: Women prefer soaps and series about the everyday life with love, friendship, etc. Men prefer series with a lot of action and crime, etc. 3. Several critical views of media and society 4. Media ethnography and anthropology : 4. Media ethnography and anthropology ethnography = observing different ethnic groups in everyday life media ethnography = researching different ethnic groups through observing interaction and usage of media anthropology = the study of human beings anthropology of media = how to handle with media ethnographic theorists decline cultural studies – not theoretical studies but everyday experiences are important

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