Published on February 22, 2009
Cuban Economic Stimulus Augmentation Plan Helping the Government do more with the ARRA of 2009 1 Sunday, February 22, 2009
Problem Consumer sentiment is very low and discretionary spending is down almost 10% y/y - and will probably get worse. ARRA will help, but what has been done to impact the spending attitudes of Americans who have money / credit to spend. 2 Sunday, February 22, 2009
Real example “Jane” is a 38 year old homemaker in Collin County, Texas. Her husband is President of a local public company where he has worked for 20+ years. Their estimated wealth is (was) in excess of $20MM. Hubby’s company has seen stock price devalue 67% and they are in lay-off mode. Jane feels she shouldn’t be “spending money” like she used to in this economy. Jane’s attitude and actions only further deepen the Recession. 3 Sunday, February 22, 2009
Solution National Advertising Campaign telling Americans that for the Stimulus Package to work quickly and at its potential, those who can need to keep spending. 4 Sunday, February 22, 2009
Educate every American: “The dollar you don’t spend today could be the dollar that puts someone out of work tomorrow.” 5 Sunday, February 22, 2009
Envisioned campaign Celebrities, Politicians (?), and the “average American joe/jane” (at work) talking about how we all need to “keep on keeping on” 30-second daytime and prime-time TV spots - common message / story being passed from one speaker to the next Augment with Radio, Print, and Outdoor 6 Sunday, February 22, 2009
Challenge to Mark Cuban Ponder if you think enough has been done to affect American attitudes about consumer spending If no, then spend $100K on media and economic consultants to ﬁgure the potential cost and impact of the Education Campaign proposed If ROI appears positive, call up other Billionaires (Warrent Buffet, et al) and encourage them to donate/fund the campaign (they could even star in it, too) 7 Sunday, February 22, 2009
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