CSR: Its ALL about Value

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Information about CSR: Its ALL about Value
Business & Mgmt

Published on February 19, 2014

Author: waynedunn

Source: slideshare.net

Description

Presentation on CSR and Value to a mining group breakfast in Vancouver, BC Canada. The presentation focuses on CSR and Value and outlines three analytical tools/frameworks to help analyze and understand CSR from a value perspective. The tools are the CSR Value Continuum: Value distribution to Value creation, Value sustainability and Value proposition alignment.

© CSR Training Institute 2014 Mining Session – Hosted by SPAN OMS Inc. February 18th, 2014, Vancouver, BC, CANADA CSR: IT IS ALL ABOUT VALUE Tools, Frameworks & Thinkabouts to (hopefully) create value more efficiently Wayne Dunn Prof. of Practice in CSR @ McGill | ISID Exec. Director, CSR Training Institute wayne@csrtraininginstitute.com Tel: +1.250.701.6088

© CSR Training Institute 2014 Objective CSR and Value – to discuss a framework (thinkabout) and a couple of tools that MIGHT help you to be more efficient at understanding and creating value through CSR investments and activities Remember There are no CSR Experts We are all learning info@csrtraininginstitute.com www.csrtraininginstitute.com Beware the Expert

© CSR Training Institute 2014 Why Me? Who is Wayne? • • • • Saskatchewan Farm Boy Accidental Academic 2 seasons diamond drilling (Gold/Uranium) 25+ years of practical CSR experience – About 100 projects (programs, policies, strategy, relationships, innovation, etc.) Many very complex (e.g., industry HIV/AIDS strategy in South Africa and Papua New Guinea). Some great successes, at least on social license failure. – Over 40 countries spanning all continents (urban, rural, indigenous, traditional, etc.) • Numerous awards (1st private sector winner of World Bank Development Innovation Award, Stanford Case Study, etc.) • Developed McGill | ISID Executive Program on CSR Strategy & Management • Professor of PRACTICE in CSR (note – still practicing and learning!) info@csrtraininginstitute.com www.csrtraininginstitute.com

© CSR Training Institute 2014 CSR: Sometimes a bit confusing? info@csrtraininginstitute.com www.csrtraininginstitute.com Graphic borrowed shamelessly from : http://flowingdata.com/2010/04/27/discuss-powerpoint-is-the-enemy/

© CSR Training Institute 2014 CSR: If not Value, then what? info@csrtraininginstitute.com www.csrtraininginstitute.com

© CSR Training Institute 2014 CSR: If Value, then How? • • • • • • • • • • Shareholder Value Stakeholder Value Environmental Value Community Value Distributed Value Shared Value Retained Value Sustainable Value Social Value Cultural Value info@csrtraininginstitute.com www.csrtraininginstitute.com • • • • • • • • • • Organizational Value Created Value Lost Value New Value Reputational Value Value Continuum Value Sustainability Value Creation Value Proposition Value Efficiency

© CSR Training Institute 2014 • • • • • • • • • • Shareholder Value Stakeholder Value Environmental Value Community Value Distributed Value Shared Value Retained Value Sustainable Value Social Value Cultural Value info@csrtraininginstitute.com www.csrtraininginstitute.com • • • • • • • • • • Organizational Value Created Value Lost Value New Value Reputational Value Value Continuum Value Sustainability Value Creation Value Proposition Value Efficiency

© CSR Training Institute 2014 CSR: What’s In It For Me? • Does CSR make sense without selfinterest? • Key issue is value alignment: Value propositions that align shareholder/company interests with those of other stakeholders info@csrtraininginstitute.com www.csrtraininginstitute.com

© CSR Training Institute 2014 CSR Value Optimization: Start by Knowing • Analysis of CSR starts with an inventory of activities and programs and then proceeds to analyze and categorize according to various frameworks • A simple inventory of CSR activities provides insights for maximizing value – often low-hanging fruit • Having a common and consistent method to examine and understand activities and projects helps to optimize value info@csrtraininginstitute.com www.csrtraininginstitute.com

© CSR Training Institute 2014 CSR: Tools & Frameworks Value Continuum Value distribution to value creation Value Alignment Value creation Value Sustainability Expense or Capital info@csrtraininginstitute.com www.csrtraininginstitute.com Not all of these are applicable in every project/situation and there are others that could be developed. What is important is to have frameworks that help to understand both individual CSR initiatives and corporate/project wide CSR

© CSR Training Institute 2014 CSR Value Continuum • Helps to understand aggregate of project/corporate CSR activities. • CSR includes a range of activities from Philanthropy through to synergistic value alignment (and a well-rounded and developed program would have activities along the continuum) • Continuum of value distribution through to value creation • Shared Value should be created on all CSR projects, not just those at far right. Level and amount of shared value/value creation changes but all are about value and shared value Value Distribution • • • • • • • Grants/Donations/Philanthropy Local organizations/governance Education & Healthcare Skills training Employment Procurement New products, markets, ventures info@csrtraininginstitute.com www.csrtraininginstitute.com Value Creation

CSR Value Alignment 1 1 it’s all shared value Every CSR investment and activity should create value for the company & for one or more stakeholders. Value Distribution • • • • • • • 3 Value Proposition Alignment Grants/Donations/Philanthropy Local organizations/governance Education & Healthcare Skills training Employment Procurement New products, markets, ventures info@csrtraininginstitute.com www.csrtraininginstitute.com © CSR Training Institute 2014 Value Creation

© CSR Training Institute 2014 Value Sustainability • • • • • • • Grants/Donations/Philanthropy Local organizations/governance Education & Healthcare Skills training Employment Procurement New products, markets, ventures Current Value Does a CSR investment continue to produce value over time Medium Term Value info@csrtraininginstitute.com www.csrtraininginstitute.com Long Term Value

© CSR Training Institute 2014 CSR: Tools & Frameworks Value Continuum Value distribution to value creation Value Alignment Value creation Value Sustainability Expense or Capital info@csrtraininginstitute.com www.csrtraininginstitute.com Not all of these are applicable in every project/situation and there are others that could be developed. What is important is to have frameworks that help to understand both individual CSR initiatives and corporate/project wide CSR

© CSR Training Institute 2014 CSR & Value • All CSR investments and activities should produce value – For the company/project – For stakeholders • Value can be looked at through many lenses and dimensions • The objective should never be to have all CSR activities at one place on the frameworks • Balance, and understanding the value are important – the specifics will shift from project to project and over time info@csrtraininginstitute.com www.csrtraininginstitute.com

© CSR Training Institute 2014 Objective CSR and Value – to discuss a framework and a couple of tools that MIGHT help you to be more efficient at understanding and creating value through CSR investments and activities Remember There are no CSR Experts We are all learning info@csrtraininginstitute.com www.csrtraininginstitute.com Beware the Expert

© CSR Training Institute 2014 Questions/Comments/Discussion • If not value, then what? • What is a thinkabout? info@csrtraininginstitute.com www.csrtraininginstitute.com Wayne Dunn Prof. of Practice in CSR McGill University / ISID wayne@csrtraininginstitute.com

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