CSR as a Differentiator

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Information about CSR as a Differentiator
Business & Mgmt

Published on June 26, 2009

Author: Text100HongKong

Source: slideshare.net


Is CSR a differentiator for businesses? Text 100 Hong Kong Senior Consultant, Erica Pompen, delivered a presentation on this topic at the AIESEC CSR 2009 conference in Hong Kong, on 19 June, 2009.

CSR as a Differentiator AIESEC CSR 2009 Conference 19 June, 2009 Erica Pompen Senior Consultant Text 100 Hong Kong

Text 100 fast facts Our business  Largest organically-grown global public relations specialist  30 offices worldwide; 18 in APAC; 500 staff  In Hong Kong since 1999 Our mission  To help companies who use technology to gain competitive advantage Our people  A team of eight senior consultants with local, regional and global experience

Our approach: CSR is a source of competitive advantage

The intersection Company Issue or VALUE Strategy Cause

SMEs lack: SMEs have: People/time Speed Surplus funds Efficiency Information on Commitment CSR opportunities

Success requires: Challenges: Creative & Long working strategic thinking hours Recruit & retain Competitive high performers labour market

Text 100’s HR Policy includes Text 100’s work life balance 2 ‘Duvet Days’/ annum Part time / full time options Generous annual leave Secondments Sabbatical leave Summer time leave Flexi-time Global training programme Internal awards programme Work Life Balance Day

Text 100 ‘Duvet Days’ Every Text 100 employee is given two ‘Duvet Days’ each year to stay at home when they are too tired to work. Trust and understanding is required to make it work and clear guidelines are in place.  Consultants work long hours, yet creative thinking is THE INTERSECTION key to individual and agency success  Text 100 must recruit and retain high calibre staff  Respected and engaged employees  Higher retention than industry average VALUE CREATED  Clear differentiation as an employer  Media coverage and industry reputation

Twestival Hong Kong On 12 February 2009, Hong Kong was one of 202 cities around the world to hold a Twestival, bringing together the Twitter community for an evening of fun and to raise money and awareness for charity:water. Text 100 sponsored the event in Hong Kong.  Twitter users and bloggers attending Twestival THE INTERSECTION  Our clients want to influence this group  Text 100 wants early mover advantage  Sponsorship allows event to proceed  Proceeds raised for charity:water VALUE CREATED  Enhanced relationships with bloggers/Twitterati  Text 100 clearly branded at event  Strong media and social media coverage

Community Business Community Business is a non-profit organisation based in Hong Kong, focusing on CSR. Mission to lead, inspire and support companies to improve their positive impact on people and communities. Membership consists of leading HK corporates. Text 100 is a member and provides pro-bono project-based communications support.  Community business provides leadership on THE INTERSECTION employee volunteering and work-life balance  Text 100 can leverage its communications expertise to assist Community Business  Cooperative action on Hong Kong social issues  Enhanced communication capability for Community VALUE CREATED Business  Strong C-suite networking opportunity for Text 100

Committed and engaged employees Sustained strategic and creative capability Improved recruitment and retention Differentiation and reputation benefits Stronger networking Committed contribution to issues/causes

Thank you Contact: Erica Pompen Senior Consultant Text 100 Hong Kong erica.pompen@text100.com.hk +852 2821 8694 Follow us on Twitter and Facebook

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