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CSR

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Information about CSR
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Published on November 4, 2010

Author: abdulkhaderjeelani

Source: authorstream.com

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Slide 1: WELCOME Slide 2: Paper presentation on Corporate social responsibilities Audisankara institute of technology….gudur. By Priya sekhar Slide 3: CONTENTS DEFINITHION ETHICS CSR TOWARDS DIFFERENT GROUPS EVOLUTION OF CSR BENEFITS OF CSR INTELLIGENT BUSINESS CSR PROGRAMS OF COMPANIES UNETHICAL PRACTICES:CAUSES CONCLUSION Slide 4: Corporate social responsibilities ? ? ? Corporate social responsibility is what an organisation does to influence the society in which it exists such as through volunteer assistence programs. Slide 5: Business Council for Sustainable Development defines Corporate Social Responsibility (CSR) as “The continuing commitment by business to behave ethically and contribute to economic development while improving the quality of life of the workforce and their families as well as of the local community and society at large.” The European Commission advocates CSR as “Being socially responsible means not only fulfilling legal expectations, but also going beyond compliance and investing more into human capital, the environment and relations with stakeholders.” Slide 6: Ethics : The study of rights and of who is or should be benefited or harmed by an action. Ethics broadly and simply as the study of how our decisions effect other people. It is also the study of people’s rights and duties. The moral rules that people apply in making decisions and the nature of the relationship among people. Slide 7: Towards owners/shareholders. Towards employees. Towards customers. Towards government Towards society. Towards inter business Csr towards different groups…….. Slide 8: Different views of corporate social responsibilities from past century.. Charity principle Stewardship principle Enlightened self interest Corporate social responsiveness Corporate social performence Slide 9: Csr is highly essential due to the following reasons… Social action can be profitable. It is an ethical thing to do . It improves the public image of the firm. It helps to avoid govt interference. Sociocultural norms requires it. Prevention of problems is better than cures so, let bus’ solve problems before they become critical. Slide 10: Csr programs by some companies. Dr.reddy’s foundation for health education Save the tigers by Britannia Reebok renewal.. Infosys foundation. ITC (lets put India first) Tata steel(tsrds) Railways & apsrtc SIDBI Aircel. Slide 11: An intelligent business Provogue strategy of integrating social responsibility with marketing. Walton ( chain of department stores in usa ). Mohammed yunnus (grammin bank , Bangladesh ). Social responsibility in advertising What would you do ? Esprite Campaign regarding rights of disabled. Idea advertisement to protect trees. Slide 12: Un-ethical practices:threat to survival…… Food processing companies:germany Ford motor company : pinto case Alexander gavin’s dilemma. Kmart employees:under watchful eyes Coca cola scandal. Satyam scam. Killer kitkat. Slide 13: conclusion It is being increasingly recognized that business is not an end itself.but it is only an means to an end….and that end is man , be it a worker,customer,consumer or any member of society. “At last I conclude that business is run by the people and for the people.business is nothing but people..people nothing but society………”so it’s the basic responsibility and duty of business to take care of society…….. Slide 14: Q ? Any Slide 15: Thank you . Priya sekhar.

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