CSA "Donors Evolve from Everywhere"

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Information about CSA "Donors Evolve from Everywhere"

Published on January 18, 2008

Author: jayblove

Source: slideshare.net

Jay Love, ePMT Co-Founder and CEO Major Donors Evolve from Everywhere: Internet Tools for Relationship Building

“ We are in the middle of a fundamental shift from mass media to the personal media of computers and the Internet , and charitable giving is a logical progression .” Paul Saffo Director of the Institute for the Future. Photo credit: Sorin Brinzei

“ We are in the middle of a fundamental shift from mass media to the personal media of computers and the Internet , and charitable giving is a logical progression .” Paul Saffo Director of the Institute for the Future.

The Rules Still Apply (It’s all about relationships… not technology)

2006 Contributions: $295 Billion Source: Giving USA Foundation – AAFRC Trust for Philanthropy 83% of All Monies Given by Individuals!

Know the Difference How To Succeed Online

Know the Difference

Average Hours Spent Per Week: Source: Forrester Research 2007 Gen Y (18-27) Gen X (28-41) Young Boomers (42-51) Older Boomers (52-62) Seniors (63+) Reading Newspapers (not online) 1.2 1.7 2.8 3.6 5.1 Reading Magazines (not online) 1.7 2.0 2.1 2.4 3.1 Playing Video Games 4.3 2.0 1.1 1.1 1.1 Watching DVDs or VHS 5.8 4.3 3.6 3.3 2.8 Listening to Radio (not online) 7.0 6.9 7.4 6.2 5.3 Watching TV 10.4 11.3 12.5 13.7 14.3 Using Internet, PC, Mobile Phone 28.8 22.3 19.6 18.6 16.7

Demographics of Internet Users Source: Pew Internet & American Life Project, 2006 Educational Attainment Education Level Percentage College + 91% Some College 84% High School 64% Less than High School 40%

Demographics of Internet Users Source: Pew Internet & American Life Project, 2006 Annual Household Income Income Level Percentage $75,000+ 91% $74,999 – $50,000 86% $49,999 – $30,000 80% Less than $30,000 53%

Why Now? Most Popular Online Activities Number of Participants Source: Pew Internet & American Life Project, 2005 182M 169M 157M 155M 145M 135M 22M

*Estimates provided by ePhilanthropy Foundation Estimate 2001 = $550 million Estimate 2002 = $1.1 Billion Estimate 2003 = $1.9 Billion Estimate 2004 = $2.62 Billion Estimate 2005 = $4.53 Billion Estimate 2006 = $8.15 Billion Estimate 2007 = 15.77 Billion *The United States represents slightly more than ½ the Global Online Philanthropic Market Online Giving Estimates*

Key Takeaways The Internet is not just for kids anymore The Internet is used by the educated and engaged The Internet is not just for downloading music and fantasy football The Internet is used by your constituents…or someone else's

The Internet is not just for kids anymore

The Internet is used by the educated and engaged

The Internet is not just for downloading music and fantasy football

The Internet is used by your constituents…or someone else's

Be Like Martha or Oprah Both are Masters of Multi-Channel Marketing!

Both are Masters of Multi-Channel Marketing!

 

 

Use All Your Tools Together An Integrated Strategy In Person Meetings Phone Events Blogs Text Messaging Social Networking Sites Your Web Site E-Mail Print Other Tools

Start With A Plan What are the goals? How will we measure success? What are the specific tactics? Do we need any new tools or assistance? Who is responsible for what? Is everyone on the same page?

What are the goals?

How will we measure success?

What are the specific tactics?

Do we need any new tools or assistance?

Who is responsible for what?

Is everyone on the same page?

“ There’s no better, faster, easier and cheaper place to gather folks of like minds than a Web site.” Carrie Johnson, Senior Analyst Forrester Internet Research

“ There’s no better, faster, easier and cheaper place to gather folks of like minds than a Web site.”

Power Of Your Web Site More than 50% said that they would NOT have taken further action if they had not first visited charity Web site Toward e-engagement Nonprofits and Individuals Engaging Online – Kellogg Foundation

A “before” and “after” example

Privacy DMA Privacy Policy Generator: Answer 16 Questions and a Privacy Policy will be generated for your website http://www.the-dma.org/privacy/creating.shtml

DMA Privacy Policy Generator: Answer 16 Questions and a Privacy Policy will be generated for your website

Needle in a Needle Stack

Breakthrough the Clutter

Keeping it simple Prospect Website Gather Information Use Email Database

INTEGRATION is the KEY! Next Steps

Example Plan Sept Oct Nov. Dec E-Newsletter 9/15 10/15 11/15 12/15 Pre Telemarketing e-mail 9/20 TM campaign starts 10/1 Year end direct mail 11/20 Year End E-Mail hits 1 and 2 12/20 / 12/28

The Message & The Medium Each medium has a style that works best Audiences are different Messages don ’ t need to be identical Develop campaigns or themes Test!

Each medium has a style that works best

Audiences are different

Messages don ’ t need to be identical

Develop campaigns or themes

Test!

Integration on Web Sites Does it accept donations by credit card? 94% Does it have a blog? 53% If you have a blog, can readers comment on it? 54% If you have a blog, does it have links to other blogs 52% Do you post any videos on your website? 75% Do you have podcasts on your website? 32% Do you host message boards? 22% Do you provide an RSS feed to your website? 29% Overbrook Foundation Survey of Human Rights NPO’s in 2007

Does it accept donations by credit card? 94%

Does it have a blog? 53%

If you have a blog, can readers comment on it? 54%

If you have a blog, does it have links to other blogs 52%

Do you post any videos on your website? 75%

Do you have podcasts on your website? 32%

Do you host message boards? 22%

Do you provide an RSS feed to your website? 29%

Overbrook Foundation Survey of Human Rights NPO’s in 2007

Integrate Online and Offline Appeals Mention Benefits & Ease Of Online Contributions

Mention Benefits & Ease Of Online Contributions

Use E-Mail & Direct Mail Together

Coordinate Web and Phone Campaigns

Email Telemarketing

Personalized Fundraising Pages Peer Fundraising Online

Results: Personalized Event Fundraising Average volunteer sends over 30 emails One in four emails sent by a volunteer results in a donation Average online event gift is $59 which is a 50% increase over the average off-line gift Many volunteers reach their stated FR Goal!

Average volunteer sends over 30 emails

One in four emails sent by a volunteer results in a donation

Average online event gift is $59 which is a 50% increase over the average off-line gift

Many volunteers reach their stated FR Goal!

Personalized Event Fundraising

Personalized Event Fundraising

Build a Community

Build a Community

Build a Community

Keys To Success Plan Take an Integrated Approach Timely & Focused - Act Quickly When Needed Test Something New All The Time “ SHOP” Others Think Targeted One-To-One Marketing People Give to People Have Fun!!!!

Plan

Take an Integrated Approach

Timely & Focused - Act Quickly When Needed

Test Something New All The Time

“ SHOP” Others

Think Targeted One-To-One Marketing

People Give to People

Have Fun!!!!

What it is and What it Can Mean to Your Organization Web 2.0

Web 1.0 vs. Web 2.0 Web 1.0 refers to first generation Web-based content that was typically one-way static communication. Web 2.0 refers to second generation Web-based services that emphasizes two-way online collaboration and sharing among users.

Web 1.0 vs. Web 2.0

Web 1.0 vs. Web 2.0 Web 1.0 was about reading, Web 2.0 is about writing Web 1.0 was about organizations, Web 2.0 is about communities Web 1.0 was about home pages, Web 2.0 is about blogs Web 1.0 was about portals, Web 2.0 is about RSS Web 1.0 was about owning, Web 2.0 is about sharing Web 1.0 was about web forms, Web 2.0 is about web applications Web 1.0 was about dialup, Web 2.0 is about broadband Source: Joe Drumgoole, http://joedrumgoole.com/blog/2006/05/29/web-20-vs-web-10/

Web 1.0 was about reading, Web 2.0 is about writing

Web 1.0 was about organizations, Web 2.0 is about communities

Web 1.0 was about home pages, Web 2.0 is about blogs

Web 1.0 was about portals, Web 2.0 is about RSS

Web 1.0 was about owning, Web 2.0 is about sharing

Web 1.0 was about web forms, Web 2.0 is about web applications

Web 1.0 was about dialup, Web 2.0 is about broadband

Source: Joe Drumgoole, http://joedrumgoole.com/blog/2006/05/29/web-20-vs-web-10/

Web 2.0 Buzzwords

Online Video Use has Exploded Source: The Wall St. Journal , 2006

Fun Video

Video is Easy

Video is Faith Based

"Build, learn, and make mistakes as you go – you'll know more about what you're doing as you're doing it, instead of before you do it." – Jason Fried, 37 Signals "A lot of our successes don't have anything to do with anything our executives thought were a good idea." – Sergey Brin, Google

Social Networking Boom

Social Networking Boom 1,313 Friends 12,309 Friends 18,047 Friends 25,037 Friends

Social Networking and Video

Widgets on Social Sites

Go to Them (e.g. RSS)

 

 

RSS in Action

Video

Podcasts  

Easy to Learn How

Message Boards

Wikipedia Exposure

"Do one thing every day that scares you." – Eleanor Roosevelt "We have a strategic plan. It's called doing things." – Herb Kelleher

Oprah or Martha Would be Proud!

Oprah or Martha Would be Proud!

Other Successes . . .

Other Successes . . . .

7 Tips for Successful Social Network Campaigns Meet people where they are Leverage network partners Be everywhere you can, but prioritize Keep on top of you costs Be prepared for the BIG moment Let the community take over your message Keep calls to action SIMPLE Christine.net 2007 by Christine Herron

Meet people where they are

Leverage network partners

Be everywhere you can, but prioritize

Keep on top of you costs

Be prepared for the BIG moment

Let the community take over your message

Keep calls to action SIMPLE

Christine.net 2007 by Christine Herron

"A year from now you may wish you had started today." – Karen Lamb "If you could do tomorrow over again, would you?" – Seth Godin

Epilogue 10 Technology Resolutions for 2008 Sarah Robbins Director of Emerging Technologies Mediasauce

10 Technology Resolutions for 2008

Sarah Robbins

Director of Emerging Technologies

Mediasauce

1. Set up a Gmail Account

2. Post Pics to Flickr

3. Try a Microblog

4. Create a Google Alert

5. Set Up an RSS

6. Share a YouTube Video

7. Really Use Your Cell Phone (Send a text or a video)

8. Join a Social Network

9. Share PowerPoint Slides (Save a tree or two!)

10. Play a Video Game

Thank you! Jay B. Love, ePMT Co-Founder and CEO [email_address]

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