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Crystal Rutland: How Empathy Fuels Creativity

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Information about Crystal Rutland: How Empathy Fuels Creativity
Business & Mgmt

Published on February 18, 2014

Author: amydubin1

Source: slideshare.net

Description

The role of empathy in imagination, innovation, and product design
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“I know exactly how you feel.” How Empathy Fuels Creativity Crystal Rutland www.empiricalux.com

DESIGN / DEVELOPMENT USER FEEDBACK

DESIGN / DEVELOPMENT USER FEEDBACK

Empathy: • Affective Empathy: A Shared Emotional Response (Mirrored Response) • Cognitive Empathy: Perspective Taking - seeing the world through someone else’s eyes (“I know just how you feel”)

“Altruistic” Behavior in Rhesus Monkeys Jules Masserman, Stanley Wechkin and William Terris Northwestern University 1964

Portland Artist: Jeannie Lynn Paske

“I, Pencil” by Leonard E. Read

Hyperbole and a Half by Allie Brosh hyperboleandahalf.blogspot.com

WHY HOW WHAT “Start with Why” by Simon Sinek

WHO WHY HOW WHAT

When is the last time a product made you feel understood?

When is the last time a product made you feel understood?

How Empathy Fuels Creativity Crystal Rutland www.empiricalux.com

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