CRUSH the Competition

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Information about CRUSH the Competition
Marketing

Published on March 5, 2014

Author: JayBusselle

Source: slideshare.net

Description

When you know what the marketing objectives really are and you can create a compelling theme to help tell that story you will begin to CRUSH the competition who are still stuck in logos-on cheap-promos land.

COMMON BUSINESS CHALLENGES Attending a Trade Show Building Morale Building Your Brand Capture the Attention of Your Target Market Client Incentives Client Win-Back Promotions Contests and Drawings Create Client Loyalty Employee prizes Employee Recognition Employee Service Awards Exhibiting at a Trade Show Fundraising Human Resources Increase Productivity Increase Sales Launching a New Product or Service Memberships Promote your company website Public Relations Recruiting and hiring new employees Safety Education and Incentive Sales Conferences Sales Training Thank Your Clients Training Conferences

NOT LOGOS ON STUFF Themes, themes, themes, themes themes, themes, themes, themes! Logos-on-stuff = CHEAP products & ZERO value!

THEMES, CONCEPTS & BIG IDEAS 50's Theme 60's - "Age of Aquarius" or “Peace” 70's African Safari All American American Indian Art Deco Back to the Future Baseball Beach Party California Carnival in Rio Casino/Monte Carlo Chicago Comedy Cowboy/ Western Dancing Dick Tracy Greek Hawaiian/Tropical Halloween Hair Spray Hollywood India Japanese Jungle Knights of the Round Table Luck of the Irish Murder Mystery New York Ninja Oscar Theme Oktoberfest Oriental Express Outback/ Australian Phantom of the Opera Rebel Motorcycle Renaissance/Medieval Space Sports Streets of San Francisco Surfing The Jetson’s The Simpson's Toga Tropical Island Underwater/Lost City of Atlantis Wild West Winter Wonderland Wizard of Oz

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