Cruise Shipping 2014 Sales & Marketing Panel Introductory Remarks

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Information about Cruise Shipping 2014 Sales & Marketing Panel Introductory Remarks
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Published on March 12, 2014

Author: linhumphrey

Source: slideshare.net

Description

Introductory remarks for the panel with Royal Caribbean, Princess Cruises, MSC Cruises USA, and Norwegian Cruise Line--annual sales and marketing chief panel

MARKETING/DISTRIBUTION PANEL Cruise Shipping 2014 Sponsored by: #CruiseMKT

MARKETING COMPLEXITY #CruiseMKT

MARKETING COMPLEXITY #CruiseMKT

Proliferation of new media channels Shifting of consumer social media consumption A positive or negative reputation is a click away Everyone is a critic or thought leader SHIFTING NEW MEDIA TRENDS #CruiseMKT

The line between media & bloggers is blurring Rise of the celebrity executive An insider view to a brand drives connection Cruise lines have personable executive talent RISE OF THE NEW MEDIA STAR #CruiseMKT

iBeacon and other mobile technology are coming Customer experience, traffic flow, and onboard revenue can benefit LOCATION AWARE INTERACTIVITY #CruiseMKT

Carol Schuster SVP, Marketing #CruiseMKT

Andy Stuart EVP, Global Sales & Passenger Services #CruiseMKT

Gordon Ho SVP, Marketing #CruiseMKT

Ken Muskat SVP, Sales & Marketing #CruiseMKT

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