CRS Sell-a-bration 2014

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Information about CRS Sell-a-bration 2014
Business & Mgmt

Published on February 3, 2014

Author: mattchames

Source: slideshare.net

Description

Business Model Innovation:
Responding to the Experience Bias

Business Model Innovation: RESPONDING TO THE EXPERIENCE BIAS Matt Hames acrustrategy.com @mattchames

Questions > Answers

Observation What is it? + Empathy Why is it? = Insight Eureka!

EXPERIENCE

STRUCTURAL BRAND INTEGRITY SUSTAINABLE BUSINESS MODEL A STORY THEY WILL BUY

STRUCTURAL BRAND INTEGRITY SUSTAINABLE BUSINESS MODEL A STORY THEY WILL BUY

ACTIONABLE PURPOSE REMARKABLE POSITION STRUCTURAL BRAND INTEGRITY IDEAL CLIENT ASPIRATIONAL VISION RELEVANT VALUE FOUNDATIONAL VALUES DEFENDABLE ADVANTAGE

SUSTAINABLE BUSINESS MODEL A STORY THEY WILL BUY

Written By: Alexander Osterwalder & Yves Pigneur businessmodelalchemist.com

UNAWARE OUT S OU RCE HOPEFUL R SAVVY OPTIMIZER CONSUMER MINDSETS

A STORY THEY WILL BUY

PRODUCTS/ SERVICES VALUE EXCHANGE SACRIFICE Brand Client CONSIDERATION VALUE

Business Model Innovation: RESPONDING TO THE EXPERIENCE BIAS Matt Hames matt@acrustrategy.com acrustrategy.com

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