Crowdfunding Campaign Tools and Resources

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Information about Crowdfunding Campaign Tools and Resources

Published on February 19, 2014

Author: elmix



Free or inexpensive tools to make your Kickstarter, Indiegogo or any other crowdfunding campaign efficient and more predictable. The slides were prepared for my presentation in Denver in June, 2013.

Campaign Tools Online Course “Money from the Crowd – Your Guide to Social Fundraising” Elena Mikhaylova

Tools will not do the job for you But they will help you save time and money And make your campaign more efficient

Campaign Stages Planning Preparation Execution Post Campaign

Planning What – your product When – season, the length of the campaign Who – your target groups How – your promotional channels Your team, budget, organizational structure

Planning tools Choose your crowdfunding platform Directories of crowdfunding sites: • • • • • • has several lists for niche platforms

Planning tools Research similar projects • Projects posted on CF portal • – Analytics • – Kickstarter successful and unsuccessful projects: compare, filter by categories and goals • (cancelled in March, 2013) – projects by location and category

Planning tools Places to ask questions • LinkedIn groups – the largest one, Crowdsourcing and Crowdfunding, has almost 20,000 members • • • Meetup Groups

Planning Tools Places to read about crowdfunding • Google Alerts • • • •

Preparation Build your crowd Find media Create Content Decide on the Perks

Preparation tools Build your online crowd • to find influencers • to find people on Twitter by keywords, locations, # of followers • Google Analytics, YouTube Analytics, Facebook Insights to understand your connections • Newsletter signup tool for Facebook fan pages • ,,,

Preparation tools Create your media plan • Google search “top **** blogs, websites, forums” – international/national/local • – blog directories by categories • – directory of newspapers, TV and radio stations by cities/states • website traffic rating, demographics of the audience

Preparation tools Have your content ready PRIOR to launch on crowdfunding portal • Keyword search tool on Google Adwords • -design, writing, online research • Stock Photos - iStockPhoto, Shutterstock, 123RF, BigStock, Getty Images • for picture editing • WindowsMovieMaker, for video editing

Preparation tools Create your online HUB Wordpress: • Connect with all your social accounts • Google Analytics • NewStatPress widget • Fundraising widgets

Preparation tools E-mail campaign • for Gmail – rich profiles and latest tweets of your connections • E-mail tracking – SpyPig, WhoReadMe or Yesware for Gmail • Bulk e-mail campaigns - Constant Contact, MailChimp, i-Contact, Campaigner, AWeber: free webinars, social media integration, analytical tools, A/B test, tracking tools, segmentation

Preparation tools Test the waters • Kickstarter pre-launch • – post your pre-launch project, monitor interest level for your perks If you have a significant number of foreign connections, try to use translators’ networks for free or almost free translation of your content: or

Execution Monitoring Promotion Engagement

Execution tools Monitoring: • Social networks – Facebook Insights, YouTube Analytics, SocialMention,, Klout • Media, blogs – Google Alerts • E-mail – campaign providers • Website traffic – Google Analytics, onsite widgets • On Page Campaign Link – www. • Mapping your connections –

Execution tools Engagement • to schedule your posts on Twitter, Facebook, Google Plus, Linkedin, Foursquare or Wordpress • to schedule your messages or videos and monitor your reputation across 14 social media • to schedule e-mail blasts, reminders and respond tracking

Execution tools Media To Get in Google News: • – press release distribution • PRLog – free press release distribution •

Execution tools Twitter accounts to promote your campaign @KickstarterNews @KickstartAdvice @TeamCrowdfund @CrowdReporter @OccupyCrowdfund @KSStandard @JustKickstarted @CrowdfundingEye @CrowdfundingDjo @Ayudos @BestKickstarter @CrowdfundingPro @CrowdfundBuzz Find more accounts in “30 people to promote your Kickstarter or Indiegogo campaign on Twitter” post on

Execution tools Communicate with your connections through live Q and A sessions and progress reports • Google Hangouts • •

Post campaign Analysis Communications with backers and media Perks fulfillment Pre-orders, business?

Post campaign Perks fulfillment • – from $99 – handle all shipments, incl. international • – print and ship Tshirts

Post campaign Pre-orders • • •

Additional Resources IndieGoGo blog: “Tool Time: E-Sources for Crowdfunding Campaigners”


Online Course “Money from the Crowd – Your Guide to Social Fundraising” • Four Hours of Recorded Information • Optional Homework • One Hour Online Group Consultation (Max. 10 people per group) • Downloadable Action Plan • $25 Discount on a Personal Readiness Assessment or Strategic Planning Consultation  Price:  $49 without Homework $65 including Homework Register on

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