Published on February 19, 2014
Campaign Tools Online Course “Money from the Crowd – Your Guide to Social Fundraising” Elena Mikhaylova www.CrowdfundProductions.com
Tools will not do the job for you But they will help you save time and money And make your campaign more efficient
Campaign Stages Planning Preparation Execution Post Campaign
Planning What – your product When – season, the length of the campaign Who – your target groups How – your promotional channels Your team, budget, organizational structure
Planning tools Choose your crowdfunding platform Directories of crowdfunding sites: • www.Crowdsourcing.org • www.CrowdsUnite.com • www.CrowdfundInsider.com • www.Coolintl.com/comprehensive-directory-of-c • www.Opennessandtransparency.net/Crowd_Fun • www.Crowdcrux.com has several lists for niche platforms
Planning tools Research similar projects • Projects posted on CF portal • www.Kicktraq.com – Analytics • www.KickbackMachine.com – Kickstarter successful and unsuccessful projects: compare, filter by categories and goals • www.ThingsWeStart.com (cancelled in March, 2013) – projects by location and category
Planning tools Places to ask questions • LinkedIn groups – the largest one, Crowdsourcing and Crowdfunding, has almost 20,000 members • www.CrowdfundingForum.com • www.KickstarterForum.com • Meetup Groups
Planning Tools Places to read about crowdfunding • Google Alerts • www.Crowdsourcing.org • www.Crowdcrux.com • www.CrowdfundInsider.com • www.theCrowdCafe.com
Preparation Build your crowd Find media Create Content Decide on the Perks
Preparation tools Build your online crowd • www.Klout.com to find influencers • www.SocialBro.com to find people on Twitter by keywords, locations, # of followers • Google Analytics, YouTube Analytics, Facebook Insights to understand your connections • Newsletter signup tool for Facebook fan pages • www.SocialMention.com , www.Commun.it, www.Twellow.com,
Preparation tools Create your media plan • Google search “top **** blogs, websites, forums” – international/national/local • www.Technorati.com – blog directories by categories • www.USNPL.com – directory of newspapers, TV and radio stations by cities/states • www.Alexa.com website traffic rating, demographics of the audience
Preparation tools Have your content ready PRIOR to launch on crowdfunding portal • Keyword search tool on Google Adwords • www.Fiverr.com -design, writing, online research • Stock Photos - iStockPhoto, Shutterstock, 123RF, BigStock, Getty Images • www.Lunapic.com for picture editing • WindowsMovieMaker, www.OneTrueMedia.com for video editing
Preparation tools Create your online HUB Wordpress: • Connect with all your social accounts • Google Analytics • NewStatPress widget • Fundraising widgets
Preparation tools E-mail campaign • www.Rapportive.com for Gmail – rich profiles and latest tweets of your connections • E-mail tracking – SpyPig, WhoReadMe or Yesware for Gmail • Bulk e-mail campaigns - Constant Contact, MailChimp, i-Contact, Campaigner, AWeber: free webinars, social media integration, analytical tools, A/B test, tracking tools, segmentation
Preparation tools Test the waters • Kickstarter pre-launch • www.Prefundia.com – post your pre-launch project, monitor interest level for your perks If you have a significant number of foreign connections, try to use translators’ networks for free or almost free translation of your content: www.lingotek.com or www.akuna.com
Execution Monitoring Promotion Engagement
Execution tools Monitoring: • Social networks – Facebook Insights, YouTube Analytics, SocialMention, Commun.it, Klout • Media, blogs – Google Alerts • E-mail – campaign providers • Website traffic – Google Analytics, onsite widgets • On Page Campaign Link – www. Bitly.com • Mapping your connections –
Execution tools Engagement • www.Hootsuite.com to schedule your posts on Twitter, Facebook, Google Plus, Linkedin, Foursquare or Wordpress • www.Postlink.com to schedule your messages or videos and monitor your reputation across 14 social media • www.BoomerangGmail.com to schedule e-mail blasts, reminders and respond tracking
Execution tools Media To Get in Google News: • Fiverr.com – press release distribution • PRLog – free press release distribution • www.Crowdsourcing.org
Execution tools Twitter accounts to promote your campaign @KickstarterNews @KickstartAdvice @TeamCrowdfund @CrowdReporter @OccupyCrowdfund @KSStandard @JustKickstarted @CrowdfundingEye @CrowdfundingDjo @Ayudos @BestKickstarter @CrowdfundingPro @CrowdfundBuzz Find more accounts in “30 people to promote your Kickstarter or Indiegogo campaign on Twitter” post on www.CrowdCrux.com
Execution tools Communicate with your connections through live Q and A sessions and progress reports • Google Hangouts • www.UStream.com • www.LiveStream.com
Post campaign Analysis Communications with backers and media Perks fulfillment Pre-orders, business?
Post campaign Perks fulfillment • www.BackerKit.com – from $99 – handle all shipments, incl. international • www.Teelaunch.com – print and ship Tshirts
Post campaign Pre-orders • www.Outgrow.me • www.TinyLightBulbs.com • www.Swish.com
Additional Resources IndieGoGo blog: “Tool Time: E-Sources for Crowdfunding Campaigners”
Online Course “Money from the Crowd – Your Guide to Social Fundraising” • Four Hours of Recorded Information • Optional Homework • One Hour Online Group Consultation (Max. 10 people per group) • Downloadable Action Plan • $25 Discount on a Personal Readiness Assessment or Strategic Planning Consultation Price: $49 without Homework $65 including Homework Register on www.CrowdfundProductions.com
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