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Crowd "Marketing Becomes Horizontal"

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Information about Crowd "Marketing Becomes Horizontal"
Business & Mgmt

Published on January 1, 2009

Author: yuswohady

Source: slideshare.net

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MARKETING BECOMES H O R I Z O N T A L Yuswohady MarkPlus Insitute of Marketing

THE BOOK

WHY OBAMA BEATS MCCAIN

BECAUSE OBAMA IS H O R I Z O N T A L … and McCain is vertical

… and McCain is vertical My.BarackObama.com

Obama at Facebook

Obama at Facebook Obama has 1.7 mio friends in Facebook McCain has 550.000 friends in Facebook October 2008

Obama at YouTube

Melalui My.BarackObama.com Obama mengumpulkan hampir 1 miliar dolar dana kampanyenya dari JUTAAN donatur “gurem” yang bisa menyumbang hanya 5 dolar per orangnya WOW… THAT’S GRASS ROOT MARKETING!!!

Why choose If you can combine ?

1 to Many (Mass Marketing) 1 to1 (D-base Marketing) Many to Many (Viral Marketing) Consumer Goods i.e. Unilever Company as Broadcaster Banks & Financials i.e. Citibank Company as Partner Community-Driven Products i.e. Facebook i.e. Harley Davidson Company as Connector VERTICAL HORIZONTAL

www.youtube.com www.metacafe.com www.slideshare.com www.wikipedia.com www.flickr.com www.scribd.com www.facebook.com www.myspace.com www.changethis.com www.secondlife.com SITES YOU MUST VISIT

AWAS!!! H O R I Z O N T A L BEATS V E R T I C A L

Britannica vertical; Wikipedia horizontal Windows vertical; Linux horizontal Internet Explorer vertical; Firefox horizontal Getty Images vertical; Flickr horizontal Major label vertical; Indie label horizontal Websites vertical; blog horizontal Mass media vertical, Social media horizontal “ One-to-many ” vertical; “ many-to-many ” horizontal

Wikipedia beats Britannica Linux beats Windows Firefox beats Internet Explorer Blog beats websites Social media beats mass media Evangelist beats salesman Citizen journalism beats mainstream media “ Many-to-many” beats “one-to-many”

The solution is here

 

E = wMC 2 Marketing ENERGY Word of MOUTH (MOUSE) Customer COMMUNITY Offline Online

THE 11 MANIFESTO

#1 NETWORKED #2 EVANGELIST #3 CONNECTING #4 MEMBER #5 EXPRESS #6 FACILITATING #7 AUTHENTIC #8 CULT #9 CONTAGIOUS #10 CONVERSATION #11 CO-CREATION THE 11 MANIFESTO E = wMC 2 is…

Your customers are EVANGELIST. They are your voluntary sales force. Manifesto # 2

#1 CONSUMER TRUST

91% LIKELY TO BUY ON RECOMMENDATION

Forum Komunikasi Alumni ESQ

MU Fans Club

Bicara sepak bola, yang ini lagi demam banget bola

Person needs to communicate itself, and EXPRESS it’s personal aspirations. Market become human Manifesto # 5

Pesta Blogger 2007 individuals will be getting more expressive in communicating their opinions this might cause the clash of authorization in 2008

Auto BlackThrough Community

Jakarta Mio Club

FACILITATING is your “reason for being” Manifesto # 6

Marketing is not about SELLING It’s not about ADVERTISING It’s even not about MARKETING MIX Manifesto # 6 It’s about FACILITATING

C2C Marketing: The Elshinta Way

AUTHENTICITY is your lifetime differentiator Manifesto # 7

HD is authentic, not fake

HD is authentic, not fake

Iwan Fals is authentic, not fake

Your brand is a CULT. Create ideology around it and spread to your believers. Manifesto # 8

Law # 8 The Cult of Mac

It’s Cult Also…

Your products and services should be CONTAGIOUS Manifesto # 9

Product with Extraordinary Features

Product with Extraordinary Features

Controversial ad leads to BUZZ

Engage your most passionate customers to CO-CREATE solutions. Manifesto # 11

Forum Nokia

Engage your most passionate customers to CO-CREATE solutions.

#1 NETWORKED #2 EVANGELIST #3 CONNECTING #4 MEMBER #5 EXPRESS #6 FACILITATING #7 AUTHENTIC #8 CULT #9 CONTAGIOUS #10 CONVERSATION #11 CO-CREATION E = wMC 2 is…

 

 

THANK YOU

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