Published on March 5, 2014
DATA AUDIENCE TARGETING DATA AUDIENCE TARGETING Behavoral: Branding Prospecting Dynamic Retargeting Products for all sales funnel stages 2014
Upper Funnel Brand and Awareness Campaigns Lookalike targeting Site visit Retargeting Retargeting Retargeting Purchase Retargeting Retargeting Up-sell Cross Sell CRM Internet mainly is understood only as Sales, not marketing tool. Result – everybody is competing for customers who sooner or later will buy anyway. Marketers need to test a variety of strategies to establish what works best for them. WWW.CRIMTAN.COM 33 CATHERINE PLACE | LONDON | SW1E 6DY
Advertisers who rely too heavily on retargeting waste valuable budget that could be spent attracting new customers and, indeed, it may annoy customers that are over-messaged in this way and put them off the brand. Adrian Lacey, UK Managing Director at Crimtan WWW.CRIMTAN.COM 33 CATHERINE PLACE | LONDON | SW1E 6DY
Rich Media Video – bridging online & offline to raise efficiency and reach of TV campaigns TV is becoming one of many digitally-influenced channels. The question for TV marketing will be: how well can we integrate TV's digital side? (Ad Age) TV is driving social conversation & actions, and the need for online conversation is driving people to watch more TV. This synergistic behavior is especially important for marketers. (Initiative) piemērs WWW.CRIMTAN.COM 33 CATHERINE PLACE | LONDON | SW1E 6DY BRANDING Impact – large formats, expandable banners. KPI: Viewability, time viewed, sharing
Behavioral Audience Extention when retatgeting has exausted pool of engaged customers Each market has limited number of highly engaged customers. Existing remarketing tools regularly depletes range of potential buyers and become ineffective. Looking further up the funnel, prospecting for new customers and driving them to your site is essential. Next most motivated potential target group - the people whose behavior profile matches buyers. Behavioral lookalike prospecting tool can can massively increase the size of a retargeting pool to include large numbers of potential customers who have never visited your site. DIRECT RESPONSE Call to action – standard formats. KPI: CTR, CPA WWW.CRIMTAN.COM 33 CATHERINE PLACE | LONDON | SW1E 6DY
Dynamic retargeted advertising relevant messages for each, individual user Our software will blend with your existing infrastructure to create ads based on user behaviour, product information and purchase funnel insights to always deliver the most effective message to every user . Crimtan AdCreator «Sees» user's profile outside visited page or network and can offer more dynamically variable retargeting options, which more closely matches visitors interests. RETARGETING Related message – dynamic formats. KPI: CPA WWW.CRIMTAN.COM 33 CATHERINE PLACE | LONDON | SW1E 6DY
DATA AUDIENCE TARGETING MAJOR OPERATOR in CEE UNDERSTAND UNIQUE TECHNOLOGY complex marketplace with proprietary strategies and algorithms LOCALLY BASED tech teams and data analysts INTEGRATED with local data and inventory suppliers HTML5 Creative formats available BRANDING AND PERFORMANCE DISPLAY AND MOBILE WWW.CRIMTAN.COM 33 CATHERINE PLACE | LONDON | SW1E 6DY tools RTB capability
DATA AUDIENCE TARGETING CONTACT Guntis Stirna email@example.com www.crimtan.com Follow:
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