Crescendus™ | Handling Customer Renewals Intelligently

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Information about Crescendus™ | Handling Customer Renewals Intelligently
Marketing

Published on January 4, 2014

Author: Crescendus

Source: slideshare.net

Description

Crescendus™ | Handling Customer Renewals Intelligently

Companies invest a lot of effort in attracting new customers. But, it is a different story during Customer Contract Renewals time. Most companies make irrational decisions regarding customers and base their pricing on rudimentary principles that eventually leads to commoditization of their offerings.

This presentation challenges companies to go beyond the usual customer renewal tactics and offers a framework for rational decision making.

We believe that if you follow some of the topics covered in this presentation, your company will be better prepared during customer renewal pricing negotiations, and in various cases, also delight your customers with the wealth of insights you have generated by both understanding the customers needs and their industry dynamics.

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