Credibility Context Meaning-Livingston.

60 %
40 %
Information about Credibility Context Meaning-Livingston.

Published on December 12, 2008

Author: aSGuest6376


Credibility, Context & Meaning : 1 Credibility, Context & Meaning Jane LivingstonYale University October 16, 2008 How to make your messaging relevant__________________________ About Us … : About Us … Jane Livingston Associate Director, ITS Communications Credibility, Context and Meaning : Credibility, Context and Meaning Agenda Define communication and its constituent parts Introduce communication models Map this information to our world Identify opportunities and challenges we need to focus on to be successful Identify some best practices we’ve observed What did the ancients think? : What did the ancients think? Aristotle (384 – 322 BC) wrote in Rhetoric “one can organize the study of the communication process into three categories… the speaker, the message itself, and the listener” Assumption 1: There are only 3 active components Assumption 2: Receiver wants to listen Assumption 3: Assumes verbal, face-to-face communications Another way of viewing Aristotle’s model : Another way of viewing Aristotle’s model Pulled on October 2, 2008 from Compare and contrast our world to Aristotle’s. What are the issues we deal with that Aristotle for all his wisdom, wasn’t considering? What are the more complex models? : What are the more complex models? Daniel Yates’ flash models are an excellent tutorial to take you through the different models. See: Most of us spend a lot of time in “linear” : Most of us spend a lot of time in “linear” Encoding, decoding, and context : Encoding, decoding, and context The message sender encodes the message with the meaning they are trying to communicate The listener must then decode the message using their own cultural, environmental context Communications Dependencies : Communications Dependencies Encoding and Decoding: What’s the frequency, Kenneth? Encoding/Decoding is dependent on all the tools we use to send and receive messages including Eyes - Written text Literacy - Ears Fingers - Body language Vocal cords - Cultural literacy Computers - Software Bandwidth - Accessibility Where’s the rub? : Where’s the rub? Senders need to consider . . . Environment Situational awareness Language (jargon) Unintended ambiguity (precision and timing) “Culture” and “culture” “C” : background and experience “c” : college versus corporate, academic versus administrative Noise Internal External Where’s the rub? : Where’s the rub? Senders need to consider the receivers’. . . Environment 1000s of messages- some work related  Deadlines Inconsistency of message (different authors, no commonality) Language (including jargon) Unintended ambiguity (precision and timing) “Culture” and “culture” “C” : background and experience “c” : college vs. corporate, Academic vs. administrative Noise Internal External Best Practices: Audience, audience, audience : Best Practices: Audience, audience, audience Franklin Covey Habit 3: Put First Things First - Think about the world from the listener’s perspective. Where does your message fit into their world view? - What is most important? Lessons Learned Best Practices: Audience, audience, audience : Best Practices: Audience, audience, audience Make sure you are comprehensible to the audience Remember the reading level analysis in MS Word? (called the Flesch-Kincaid readability index) It is still there! Find the unchecked box in your preferences. Use templates and standards whenever possible (see: for an example library of standard templates). When appropriate, use narrative and stories to get your point across. Lessons Learned Use “honey not vinegar” : Use “honey not vinegar” Lure the people to the message Identify their needs and interests and write appropriately Ex: “Monday Morning News”--not just news Job Postings Human interest Fun stuff Ex: Make it funny or eye-catching Identify and promote a single spot wherethey can go to find news Lessons Learned Best Practices : Best Practices KNOW: What does the recipient need to know? FEEL: How do you want them to feel? DO: What do you want them to do? The Simplicity Survival Handbook: 32 Ways to Do Less and Accomplish More by Bill Jensen Know – Feel – Do When you’re composing a message… Consider… Lessons Learned Channels, modes, methods : Channels, modes, methods What method if not email? Facebook banners RSS feeds Portal portlets Newsletters produced by others Newsletters produced by you Posters Door hangers, table tents Systems status page 8 times – 8 ways Effective communication is repetitive! Other great practices. . . : Other great practices. . . Communications plan: Track what you’re saying, to whom (and when!) Use a checklist! (see: For complex messages withlots of uncertainty, use“what will definitely happen,”“what may happen,”“what is possible” Lessons Learned Build & Maintain Credibility : Build & Maintain Credibility Set expectations Keep your promise Organizational authority can be a megaphone, even when you mean for it to be whisper Remember that people listen to what you say a lot more carefully than you listen to yourself when you say it. Repeat audiences keep track Be authentic and reliable MMN out before noon every Monday (most of the time) Be ready to be surprised! Thank you! : Thank you! Jane Livingston

Add a comment

Related presentations