Creatives for paracetamol

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Information about Creatives for paracetamol
Health & Medicine

Published on August 26, 2009

Author: umang73sheth

Source: slideshare.net

Description

Never-imagined-before visual aids, posters and print ads to push sales via prescription and OTC.

DOLO 650

DOLO 650

Brand Idea Concept 1 “ The best doctors prescribe the best paracetemol.”

“ The best doctors

prescribe the best

paracetemol.”

Dr Hemant Kothari Wants patients to recover soon. Wants to develop a long and trustworthy relationship with patients Wants patients to believe that he/she is the best doctor to take care of his illness. Wants to prescribe guaranteed and trusted drugs

Wants patients to recover soon.

Wants to develop a long and trustworthy relationship with patients

Wants patients to believe that he/she is the best

doctor to take care of his illness.

Wants to prescribe guaranteed and trusted drugs

How can we help Dr Kothari ? Dolo 650 gives quick and guaranteed relief to his patients in pain and fever. It’s easier to swallow

Dolo 650 gives quick and guaranteed relief to his patients in pain and fever.

It’s easier to swallow

Why should Dr Kothari believe us ? Because Dolo 650 is No. 1 prescribed paracetemol in India.

Because Dolo 650 is No. 1 prescribed paracetemol in India.

The Big Idea The No.1 doctor prescribes the No.1 paracetamol.

The No.1 doctor

prescribes

the No.1 paracetamol.

Visual- Aid

Visual- Aid

Visual- Aid

Visual- Aid

Visual- Aid

Sample for doctors

Sample for doctors

Brand Idea (Dolo 650) Concept 2 “ Thank you doctor for quick relief.”

“ Thank you doctor for quick relief.”

Mailer for doctors

Mailer for doctors

Sample for doctors

DOLO 500

DOLO 500

Brand Vision To make Dolo 500 a household name.

To make Dolo 500 a household name.

Brand Positioning Guaranteed relief in fever and pain

Guaranteed relief in

fever and pain

How to make Dolo 500 a household name across India. OTC route through below-the-line advertising Insert a dialogue about brand benefits in popular serials in north, east & west India. Vending machines on bus, trains and in business premises. Exciting contest and prizes for Final Year MBBS students

OTC route through below-the-line advertising

Insert a dialogue about brand benefits in

popular serials in north, east & west India.

Vending machines on bus, trains and in business premises.

Exciting contest and prizes for Final Year

MBBS students

Post ers

Post ers

Post ers

E- Ads

E- Ads

Pos ter

 

Brand Extension Dolo Gym Why Increase in number of ppl hitting the gym. Potential Huge complaints of body ache after workouts. Advantage First-of-its-kind medicine exclusively for gym-going target group. Strength : 650 mg

Dolo Gym

Why

Increase in number of ppl hitting the gym.

Potential

Huge complaints of body ache after workouts.

Advantage

First-of-its-kind medicine exclusively for gym-going target group.

Strength : 650 mg

Pos ter

Brand Extension DOLO Preg Why To create a new market Potential Huge complaints of ache during pregnancy Advantage Never-before dispersible tablets for pain-relief specially for pregnant women. Strength : 500 mg

DOLO Preg

Why

To create a new market

Potential

Huge complaints of ache during pregnancy

Advantage

Never-before dispersible tablets for pain-relief specially for pregnant women.

Strength : 500 mg

Pos ter

Cinema Slide

Dolo 60 Plus Why To create a new market Potential Frequent complaints of ache during old age Advantage Never-before dispersible /sublingual tablets specially for pain-relief for senior citizens Strength : 500 mg Brand Extension

Dolo 60 Plus

Why

To create a new market

Potential

Frequent complaints of ache during old age

Advantage

Never-before dispersible /sublingual tablets specially for pain-relief for senior citizens

Strength : 500 mg

Pos ter

Pediatric category DOLO Kid Introduce a brand-mascot that kids can relate to and recall often. Revamp the look and feel of suspension and drops packaging.

DOLO Kid

Introduce a brand-mascot that kids can relate to and recall often.

Revamp the look and feel of suspension and drops packaging.

Brand Innovation Dolo Kid Chewable (40 tablets) Chocolate flavoured chocolate-shaped tablets Exciting bottle DOLO Sachet (5ml suspension) Cost-effective, handy, use-n-throw. Ideal when travelling with kids Non-messy, space-saver and convenient.

Dolo Kid Chewable (40 tablets)

Chocolate flavoured

chocolate-shaped tablets

Exciting bottle

DOLO Sachet (5ml suspension)

Cost-effective, handy, use-n-throw.

Ideal when travelling with kids

Non-messy, space-saver and convenient.

Visual- Aid

Visual- Aid

Visual- Aid

Packa ging

Mail er

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