Creative Spark Credentials 2014

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Published on March 12, 2014

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Creative Spark Credentials 2014

2014-01-24 | Page 2 of 22 _____________________________________________________________________________________________________ Creative Spark Interactive | 2010/016508/07 | VAT No: 4280255383 | www.creativespark.co.za TABLE OF CONTENTS 1 ABOUT CREATIVE SPARK ..........................................................................................3 2 CORE SERVICES..........................................................................................................8 2.1 Strategic advice & consulting.........................................................................................8 2.2 Website design & development .....................................................................................8 2.3 CMS development: Content or eCommerce focused .....................................................8 2.4 Touch/webapp development (Mobile and tablet)............................................................9 2.5 Social media setup and campaign management..........................................................10 2.6 Social Media App Development...................................................................................10 2.7 Website and SEO audit ...............................................................................................10 2.8 Content marketing: Copywriting/Content Creation/Online Publishing...........................10 2.9 Media planning and placement....................................................................................11 2.10 eCRM/Email Marketing..............................................................................................11 2.11 Hosting ......................................................................................................................11 3 PROCESSES AND PROJECT PLANNING .................................................................11 4 VALUE PROPOSITION................................................................................................12 5 MANAGEMENT TEAM ................................................................................................13 5.1 About Matthew Buckland (MD: Creative Spark)...........................................................13 5.2 About Catherine Murray (Senior Account Manager) ....................................................14 5.3 About Chris Conradie (Project Manager) .....................................................................14 6 CONTENT MANAGEMENT SYSTEMS........................................................................15 7 SOCIAL MEDIA MANAGEMENT SERVICES..............................................................17 8 PORTFOLIO ................................................................................................................20 9 COSTING STRUCTURE ..............................................................................................20 9.1 Projects and ad-hoc development ...............................................................................20 9.2 Monthly maintenance retainer......................................................................................20 10 REFERENCES.............................................................................................................21

2014-01-24 | Page 3 of 22 _____________________________________________________________________________________________________ Creative Spark Interactive | 2010/016508/07 | VAT No: 4280255383 | www.creativespark.co.za ABOUT CREATIVE SPARK We are digital specialists and offer strategic consultancy and creative production underpinned by secure and robust technology. We believe fundamentally that in the digital world, all companies are media companies and take our understanding and experience n media and bring it to corporate as a way of marketing their business. Owned media Content and digital assets produced internally by a company or agency Paid media Advertising, PPC or display or Social media, bought on external platforms Earned media Publicity generated in media and social media platforms Creative Spark is an experienced online agency and provides the following digital marketing services and solutions:  Strategic advice & consulting  Website design & development  CMS development: Content or eCommerce focused  Touch/webapp development (Mobile and tablet)  Social media setup and campaign management  Social Media App Development  Website and SEO audit  Content marketing: Copywriting/Content Creation/Online Publishing  Media planning and placement  eCRM/Email Marketing  Hosting

2014-01-24 | Page 4 of 22 _____________________________________________________________________________________________________ Creative Spark Interactive | 2010/016508/07 | VAT No: 4280255383 | www.creativespark.co.za (More detail on these services below) Subject area Details of services offered Consulting and strategy (digital, online)  Existing web and mobile site audits and recommendations  Advise on and creation of digital strategy and budget  Platform strategy and local and international usage statistics  Target market analysis and platform matching  Development and implementation of digital content strategy o Video Production and Direction including tactical placement o Photographic Production and Direction including tactical placement o Copy and PR production and management  Executive digital hiring solution  Developing online revenue streams (if relevant)  Recommend and perform online market research to support comprehensive recommendations and assistance for all aspects of marketing, planning and development.  Measurement and optimization of online overall marketing plans  Insight into measurement, analytics and digital optimization  Testing and business readiness activities in support of launching new digital initiatives  Social media  Platform strategy for key social and business networks in South Africa and across the rest of Africa (MXit, Facebook, Twitter, Pinterest, LinkedIn)  Content and sharing strategy  Content generation (conversation calendars)  Community moderation  Networking with social media thought leaders and amplifiers who can become brand ambassadors  Branded tactical posts  Social media app development and design exploiting social ability of particular platforms  Media buying and targeting including: Facebook advertising, sponsored tweets, MXit: brand portals, sponsorships, broadcast messages,

2014-01-24 | Page 5 of 22 _____________________________________________________________________________________________________ Creative Spark Interactive | 2010/016508/07 | VAT No: 4280255383 | www.creativespark.co.za adverts etc Content marketing and SEO  Content review and keyword analysis on main corporate website  Creation of blog and content as SEO  SEO analysis and review of site (non-content)  PR activities (this function is outsourced by Creative Spark)  Search engine marketing (this function is outsourced by Creative Spark)  Video Production and Direction for Video SEO PPC  Copywriting of Ad Copy  Google AdWords, AdSense keyword strategy and purchase  Facebook advertising  Mobile advertising (AdMob, InMobi, Google AdSense for mobile) Web and mobile with CMS  Content management system (CMS) development (specialising in PHP- based open-source solutions including WordPress and Drupal)  Adserver and analytics management  API, RSS creation  Video hosting and serving  Website strategy, wireframing, design and development  Mobi site strategy development, design  Microsite creation, and campaign specific splash or landing pages  Email marketing and campaign management Mobile and tablet application development  Platform strategy (iOS, Android, Windows Phone, BlackBerry, HTML5 PhoneGap, Java)  Design and development of smartphone and/or tablet applications, using either native or web-based platforms  Deployment to individual platform app stores SMS and other mobile solutions  Development of mobile strategies  Recommend and set up strategic partnerships with outsourced companies providing mobile marketing and other solutions, including:  SMS marketing (e.g. Clickatell)  Mobile payments and banking (e.g. WiGroup, M-PESA, MXit)  Mobile vouchers and couponing (e.g. WiGroup)

2014-01-24 | Page 6 of 22 _____________________________________________________________________________________________________ Creative Spark Interactive | 2010/016508/07 | VAT No: 4280255383 | www.creativespark.co.za  Near Field Communication (NFC) technology Branding  Online brand identity, development, strategy and recommendations  URL strategy and branding  Managing corporate identity in a digital environment, including online reputation management (ORM)  Conduct online brand discovery activities, online brand positioning and enhancement Media buying and planning  Identify relevant formal digital media properties for advertising and sponsorship arrangements,  Identify informal media properties such as blogs, small publishers  Place and buy media with ad networks eg. Google Display Network, InMobi, MSN Display Network  Media planning and purchasing on all social media platforms eg . MXit, Facebook, LinkedIN  Measurement and Reporting as well as recommendations throughout the campaign NEO Accredited Creative Spark is also a NEO accredited agency able to deploy advanced and high profile Diageo products on the secure NEO platform. For more information on what this entails, please contact us.

2014-01-24 | Page 7 of 22 _____________________________________________________________________________________________________ Creative Spark Interactive | 2010/016508/07 | VAT No: 4280255383 | www.creativespark.co.za The company’s portfolio of past and present clients includes: DStv Online (mobile wap site development, TV Guide, kykNET, M-Net, M-Net Africa, M-Net Series, MK & MK Awards, Africa Magic and more), MultiChoice (ANC Archives), Three Cities Group, Naspers, JWT Cape Town (Smirnoff and J&B social media), Ogilvy South Africa, Owen Kessel (Tanqueray & Amstel social media) Nashua Mobile, Avusa/BDFM (The Home Channel), e.tv, eNCA, National Arts Festival, BBC (UK), CNN Atlantic (Turner Broadcasting), Mail & Guardian, Industrial Development Corporation (IDC), Cell C, Vodacom, Nokia, First National Bank, Old Mutual, Media24, Fin24/Finweek, Associated Media (House & Leisure) and more. Its management team has extensive experience in the online publishing industry on a

2014-01-24 | Page 8 of 22 _____________________________________________________________________________________________________ Creative Spark Interactive | 2010/016508/07 | VAT No: 4280255383 | www.creativespark.co.za commercial, editorial and technical level. 1 CORE SERVICES 1.1 Strategic advice & consulting We pride ourselves on our strategic advice, and are well-placed to step into any project at any stage and offer real business problem-solving and project management. In a continually changing digital environment it is important that our strategies adapt and maintain relevance according to the prescribed business objectives. 1.2 Website design & development We specialise in designing and building websites and content management systems which are easy-to-use for users and owners alike. Although we experts in customized, Enterprise Word Press installs we have expertise in a wide range of scripting languages. Whether the project is big or small, we take special care in offering our clients real strategic advice. We always consider the brand and its competitors through thorough market research before implementing the correct technologies for the perfect web solution. 1.3 CMS development: Content or eCommerce focused We have a primary focus on building sites and services on existing word-class systems. Depending on your objectives, different CMSes may apply. We can do an analysis on your needs and make a recommendation. Here are the options: CMS systems – content PHP Wordpress, Drupal, Expression Engine CMS systems -- .net, asp Umbraco eCommerce CMS systems Shopify, Magento, Wordpress eCommerce, Ablecommerce

2014-01-24 | Page 9 of 22 _____________________________________________________________________________________________________ Creative Spark Interactive | 2010/016508/07 | VAT No: 4280255383 | www.creativespark.co.za Classifieds and directories TBD CRM, email management tools Salesforce, Interspire, MailChimp 1.4 Touch/webapp development (Mobile and tablet) Whether you are looking for a basic mobi site to reach as many handsets as possible, or a suite of smartphone applications targeting the iPhone, BlackBerry, Windows Phone and Android-powered handsets, we design and develop across all platforms. Our primary focus is to deliver the best possible user experience given the rapidly growing mobile market worldwide. Here we are also able to assist on a strategic level to ensure that the content delivered is relevant and digestible. If your website is your brochure we make your mobisite your business card. Native app development Best experience, but expensive and not multi- platform Webapp (with or without HTML5, Kordova Phonegap wrapper) Cross-platform and most cost effective

2014-01-24 | Page 10 of 22 _____________________________________________________________________________________________________ Creative Spark Interactive | 2010/016508/07 | VAT No: 4280255383 | www.creativespark.co.za Adobe air/flex app (Kordova wrapper) Cross-platform, flash-based approach. Heavy download and can be slow. Recommended for Games 1.5 Social media setup and campaign management Social media plays an increasingly important channel for brands interacting with potential customers. However, there is a lot of complexity around managing social media like Facebook, Twitter, YouTube or a blog network and this is where we can help you. Whichever platform your business is best suited to, we will create a captive following and a conversation on their terms. There is an important SEO correlation and social media will positively effect the number of inbound links to your site. Our monthly reporting will give valuable target market insight and give us feedback as to what tactics work best and which need to be reviewed. Embarking on an incorrect social media strategy can be more harmful than doing so at all. 1.6 Social Media App Development As specialists in social media and development we understand the value in apps to promote and grow a brand. Engaging with your audience, especially on social platforms, in a unique and creative way keeps your brand at the forefront of social innovation while increasing your viral reach. 1.7 Website and SEO audit With 80% of any website’s new traffic originating from search engines it is paramount to be visible and even more so, to be as high up as possible. Unlike other forms of advertising, you cannot pay to be at the top of any natural search results page – leveling the playing fields and making SEO a very effective way of driving targeted traffic. We implement a comprehensive SEO strategy without impacting negatively on the content. 1.8 Content marketing: Copywriting/Content Creation/Online Publishing Our team of competent writers will become the voice of your business. We currently publish content on behalf of VOMO and Critical Thought/Rhodes Business School. With Memeburn

2014-01-24 | Page 11 of 22 _____________________________________________________________________________________________________ Creative Spark Interactive | 2010/016508/07 | VAT No: 4280255383 | www.creativespark.co.za and Gearburn as an integral part of the Creative Spark business we specialize in regularly updated relevant content. 1.9 Media planning and placement With our unrivalled experience in media placement and a solid network of high traffic, well indexed sites and blogs we’ll make sure that any banner campaign appears in the most appropriate places online. It is crucial that ads appear only to those potentially interested in your offering where a high clickthrough rate can be guaranteed. 1.10 eCRM/Email Marketing Email marketing remains one of the oldest, cost-effective and most successful forms of eMarketing. Newsletters and email digests build relationships with existing and future customers in a highly targeted, customizable and completely measurable way at a very low cost per contact. As always in interacting with an audience, how and when is essential. 1.11 Hosting Hosting your website, mobi site or app images and content allow us complete control with no 3rd party interference. We maintain site downtime and monitor any traffic accordingly. Hosting with us also allows us direct access to make ad hoc changes quicker and more regularly as required. Our app hosting also complies with Facebook's secure hosting requirement. 2 PROCESSES AND PROJECT PLANNING Creative Spark uses its own unique template system to govern projects and tasks on a regular basis. There are report-backs regularly via activity status reports, governed by either a weekly, bi-weekly or monthly meeting, depending on the nature of the project.

2014-01-24 | Page 12 of 22 _____________________________________________________________________________________________________ Creative Spark Interactive | 2010/016508/07 | VAT No: 4280255383 | www.creativespark.co.za Creative Spark follows a product-centric approach, working out the key needs of the sites the team builds in the mock-up stage. Once the mock-up is signed off by client, we proceed to development phase. After development phase we undertake to train stakeholders to use our systems. Creative Spark emphasises execution over talk. Our strength is keeping things simple and delivering quickly. We find this entrepreneurial approach works best and effectively -- and is particularly suitable for developing businesses in the online environment. 3 VALUE PROPOSITION Creative Spark is an innovative digital agency with a specialisation in online content, social media and mobile and app development. Our objective is to help clients understand, execute and excel in the digital space. The digital space is highly fragmented with new platforms, and technologies emerging every year and it’s important to understand, take advantage and to ensure that effort and budget is matched to the correct platform. We are a relatively new agency with new ideas and experiencing fast growth. A team of 20 industry experience individuals with a passion to challenge convention and stand apart from the crowd. We are innovation obsessed and have a strong focus on emerging technologies (Smartphone, Facebook apps etc). We are detail obsessed and creative. Creativity and raw innovation excites us. We run our own site, now in the country’s top 50, specifically dedicated to digital and social media innovation – www.memeburn.com.

2014-01-24 | Page 13 of 22 _____________________________________________________________________________________________________ Creative Spark Interactive | 2010/016508/07 | VAT No: 4280255383 | www.creativespark.co.za 4 MANAGEMENT TEAM 4.1 About Matthew Buckland (MD: Creative Spark) Matthew Buckland is MD of Creative Spark, a company he started in 2005 – and now runs on a fulltime basis. The company also publishes social media analysis site for emerging markets, memeburn.com as well as blog aggregator amatomu.com Matthew has considerable experience in the online publishing industry as the GM of Mail & Guardian Online where, reporting to the CEO and a member of the exco, he ran the business on a commercial, content and technical level. He ran the online business for more than 7 years, building up to a 22-strong profitable online department, managing an online sales GM, an online editor and the technical manager. He previously worked as GM of Publishing for 24.com (News24), the largest news website on the continent, and then went to establish 20FourLabs -- a R20-million development and innovation division which focused on mobile application, blog and social network development. He has also previously worked for Avusa’s New Media division (Out There Magazine in 1996) and worked as Interactive Editor of TV actuality show, Carte Blanche and iafrica.com as an Internet Producer. While GM at Mail & Guardian Online, the online business underwent a turnaround, achieving historically high revenue and readership numbers, regularly featuring as one of the country’s top ten websites and the third biggest news site (Nielsen//Netratings). Under his watch the site went through a complete overhaul, redesign and redevelopment, which included building a new CMS, inhouse from the ground up. In recent times the site launched 11 new online brands and 7 new mobile sites, including the flagship m.mg.co.za. The site’s Thought Leader

2014-01-24 | Page 14 of 22 _____________________________________________________________________________________________________ Creative Spark Interactive | 2010/016508/07 | VAT No: 4280255383 | www.creativespark.co.za “editorial blog” and newsinphotos.co.za were recognised by the 2008 Webby’s alongside big international brands like the New York Times, CNN, CNBC, CBS, New York Observer and Washingtonpost.com. It also won “SA Blog of Year 2008”. 4.2 About Catherine Murray (Senior Account Manager) Catherine is currently the Senior Account Manager for Creative Spark Interactive, where she manages client relationships and CSI production processes, ensuring projects run smoothly and that there is efficient communication throughout company and with clients. Her role includes the creation and streamlining of CSI production systems, managing the development team and outsource partners, client interaction, and assisting the MD with general strategic company decisions. Prior to this, Catherine ran the Online Division at London based specialist publishers Atalink Ltd, developing and managing news and feature based websites for the company’s business-to-business and consumer brands. She was at Atalink for close on 5 years, first as Production Manager, then Head of Online designing, developing and managing the company’s online brands and advertising clients from inception, through to deployment and daily maintenance and editorial management (all based on open source content management systems). Catherine has a Bachelor of Journalism degree from Rhodes University, majoring in Journalism and Media Studies (with new media and television specialisations) and Political Science and International Relations. She also has a freelance ICT and economics editorial and other web design portfolio, and work experience in television, multimedia reporting, and news research and reporting. 4.3 About Chris Conradie (Project Manager) Chris is somewhat of a geek. From an early age he wasted away his youth tapping keyboards and fixing things on computers. He took this further and decided to get more formal training through courses in Desktop Publishing through Damelin, as well as a Multimedia degree through the University of Pretoria. With over 8 years of experience in the IT industry, and having successfully started and

2014-01-24 | Page 15 of 22 _____________________________________________________________________________________________________ Creative Spark Interactive | 2010/016508/07 | VAT No: 4280255383 | www.creativespark.co.za managed his own multimedia company from the ground up, Chris’s range of skills are diverse. As one of the founding members of Spiraleye Studios, he had to oversee a close- knit team and ensure projects were running smoothly. During this time he also got his hands dirty with streamlining frontend design, as well as developing rich-content, automated, web- based systems. He can code, he can design, he can conceptualise, and he can challenge your thinking. He is able to look at the high-level aspects while at the same time appreciate the detail. Crucially, he is able to apply these skills where matters most: improving businesses and coming up with mind-blowing solutions to problems. Chris is passionate about effectively managing the team at Creative Spark Interactive. As Creative Spark’s Project Manager, he oversees the strategy, design, development and maintenance of website projects, mobile phone applications, social media strategy, blogging platforms, and online consulting. 5 CONTENT MANAGEMENT SYSTEMS 5.1.1 Which CMS? Creative Spark will either develop a CMS on an existing open source framework (such as WordPress or Drupal) or a custom CMS, depending on the client requirements. It may also recommend both routes, i.e. a custom CMS to handle sensitive financial data and online banking for clients, and an Open source CMS for the company’s main marketing website or online presence. Depending on the client’s specific requirements, Creative Spark may recommend either WordPress, Drupal, Magento (ecommerce) or another best suited to the client’s specific

2014-01-24 | Page 16 of 22 _____________________________________________________________________________________________________ Creative Spark Interactive | 2010/016508/07 | VAT No: 4280255383 | www.creativespark.co.za needs. Creative Spark has developed and implements a customised enterprise-level WordPress framework installation, “SparkPlug”. This CMS and Creative Spark’s development standards meet all of the following requirements and more: 5.1.1.1 Innovative and open source-driven 5.1.1.2 Simple and easy to maintain 5.1.1.3 Easily linkable to various plug-ins and add-ons 5.1.1.4 Allows administrators to create profiles and have different levels of control-authority (without directly accessing source code) 5.1.1.5 Safe and secure 5.1.1.6 Quick to load and operate 5.1.1.7 Allows in-house staff to easily and cost effectively update content and modify site design after the initial launch without relying on developers through flexible, widgetised templates and navigation. 5.1.1.8 Built according to international website standards 5.1.1.9 Creative Spark adheres to all W3C development, coding and best practice requirements 5.1.1.10 Creative Spark also dedicates significant time and focus to staying on top of digital innovations, particularly in emerging markets through our publishing brand memeburn.com 5.1.2 About SparkPlug 5.1.2.1 SparkPlug builds on the solid, established WordPress foundation and offers the following enhancements: 5.1.2.1.1 Quick setup on existing Creative Spark server infrastructure 5.1.2.1.2 Increased security 5.1.2.1.3 Ensuring WordPress is always up to date with continuous upgrades 5.1.2.1.4 Ensuring core WordPress plugins are always up to date 5.1.2.1.5 Ticketing and request system 5.1.2.1.6 Caching (on request) 5.1.3 Why WordPress?

2014-01-24 | Page 17 of 22 _____________________________________________________________________________________________________ Creative Spark Interactive | 2010/016508/07 | VAT No: 4280255383 | www.creativespark.co.za 5.1.3.1 WordPress is a robust open-source CMS. Its advantage over other CMS is its innate SEO ability, ability to scale, usability, simplicity and publishing focus. It has evolved away from its early history as a blog engine to a powerful all-purpose publishing CMS, with many reputable publishing houses and companies deploying it. 5.1.3.2 WordPress is available for free as an application on smartphones. This makes it easy to publish and manage content on the go. 5.1.3.3 A fully-functional desktop website for both GQ and Glamour will be created in this phase, running off the same WordPress multisite installation, with a scaled down mobile version of the site running off the same content and WordPress framework 5.2 Examples of WordPress implementations by Creative Spark: 5.2.1 DStv Online channel web & mobi sites (e.g. mnet.dstv.com) 5.2.2 www.memeburn.com 5.2.3 www.ancarchives.org.za 5.2.4 www.houseandleisure.co.za Creative Spark specialises in designing and building websites which are easy-to-use for users and owners alike. Whether the project is big or small, we take special care in offering our clients real strategic advice. 6 SOCIAL MEDIA MANAGEMENT Initial Phase Facebook Setup Facebook Page Populate Page with intro text and general company info Setup custom Facebook Page URL (after 25 Likes) Design custom Timeline cover image and profile picture

2014-01-24 | Page 18 of 22 _____________________________________________________________________________________________________ Creative Spark Interactive | 2010/016508/07 | VAT No: 4280255383 | www.creativespark.co.za Add Facebook Like Button to Website Add Facebook Like/Share/Recommend/Send buttons to website content Add custom app pages based on campaign or website content Facebook widget for site: badge, comments, stream Set up compulsory Terms and Conditions/House Rules page Twitter Initial Phase Set Up Twitter Account Design Twitter Background and Avatar Link Twitter account to Facebook Page Add Twitter Widget to Website Add Twitter buttons/Tweetmeme to website content pages Facebook On-going maintenance Daily Facebook Posts Off-page promotion Social Bookmarking Plan weekly/Daily post themes Set up competition/viral campaign Target influential users and related organisations on Facebook Continue to populate Page with content using Notes or custom FBML page Wall moderation Monitor discussions and interactions Facebook Advertising set up and run Cross-channel integration: Twitter, YouTube, Pinterest, LinkedIn links/app pages Monthly Report Back on activity and statistics Promote website content on Facebook Twitter On-Going Maintenance Daily Tweets (Facebook and Twitter linked) Link Blog feeds to Twitter Identify and follow influential Tweeters Monitor Twitter discussions using keywords and brand name Moderate tweets and comments Send direct messages to new followers offering link to Facebook Page Using popular hashtags #FollowFriday, #TravelTuesday etc Start unique hashtag for competitions and/viral campaigns Retweet positive brand mentions and related industry news Website integration

2014-01-24 | Page 19 of 22 _____________________________________________________________________________________________________ Creative Spark Interactive | 2010/016508/07 | VAT No: 4280255383 | www.creativespark.co.za Automatic setup of RSS feed onto Twitter and Facebook wall Facebook Badges Facebook Social Plugins Facebook connect button on website Twitter Widgets Pinterest Set up Pinterest Account Design branded profile image Create relevant pin boards according to brand/target market Add a “Pin This” button to website content pages Advise on a strategy for pinning content, repining and growing followers Other Channels Set up YouTube Channel Set up Ning Group Set up and link other social media profiles: LinkedIn, Bebo, Zoopy MXit MXit advertising for:  Splashscreens  Advanced Splashads  Broadcast Messages  Hosted Portal  Portal & Tradepost Content  Competitions MXit App development:  Games  Gadgets  Tools  Custom Apps ORM & Social CRM Online Reputation Management – tracking and monitoring brand mentions and sentiment, social CRM (using social media to improve customer relationship management.) Reporting Monthly Reports on work done and statistics overview Offline Promotion Social Media and offline event integration Strategic press releases with social media focus (Social Releases) Social media URL placement strategy with overall branding

2014-01-24 | Page 20 of 22 _____________________________________________________________________________________________________ Creative Spark Interactive | 2010/016508/07 | VAT No: 4280255383 | www.creativespark.co.za Additional Social Media Services Social Media Training/Workshops for staff Setting up social media policies and best practices guidelines (mainly for employees making use of social media on behalf of the brand) Custom-written guidelines for using social media platforms (Ideal for beginners) 7 PORTFOLIO Please see our portfolio of recent work on http://www.creativespark.co.za Full portfolio is available on request. 8 COSTING STRUCTURE 8.1 Projects and ad-hoc development: R830 ph Creative Spark charges R830 per hour for once-off projects and ad-hoc development. Each project cost estimate is given individual consideration and will vary according to the size of the project, and complexity of functionality. Costing is usually broken down into the following sections with detailed line items: Architecture & Design; Core Development (Desktop & Mobile); Social Media; Content; Hosting; Email Management; Hosting; Training; Consulting. 8.2 Monthly maintenance retainer: R730 ph (in retainer rate) It is advised that a certain number of hours per month be set aside for strategic advice, site updates, fixes and improvements on an ongoing basis after the website launch. This will facilitate communication and provide the client with peace-of-mind that a certain amount of

2014-01-24 | Page 21 of 22 _____________________________________________________________________________________________________ Creative Spark Interactive | 2010/016508/07 | VAT No: 4280255383 | www.creativespark.co.za time each month is dedicated to ongoing development and support should it be required. Examples of retainer documentation and further details of the process are available on request. 8.2.1 Who will be responsible for this? Creative Spark will be responsible for facilitating regular meetings with stakeholders to discuss maintenance and ongoing development, and feedback on tasks completed including costing and hours. 8.2.2 What is the cost and what does it include? Creative Spark charges a reduced in-retainer fee od R700 per hour, and will set aside a negotiated number of hours per month for the retainer, depending on client budget and requirements. This will include strategy and advice, site updates, bug fixes, improvements and social media management if required. 8.2.3 Will the maintenance be in-house or outsourced? Maintenance is performed by our in-house development and management team. 8.2.4 What happens if the person responsible for maintenance leaves the company? Creative Spark familiarises the full team of developers and managers with each project, and provides a central repository of information, as contingency for persons on leave or resigning from the company. 9 REFERENCES The following references can be contacted with regard to Creative Spark work. Khanyi Dhlomo, CEO Ndalo media

2014-01-24 | Page 22 of 22 _____________________________________________________________________________________________________ Creative Spark Interactive | 2010/016508/07 | VAT No: 4280255383 | www.creativespark.co.za For Ndalo Media digital strategy consulting & DestinyConnect and Destiny Man website development) Khanyi.Dhlomo@ndalomedia.com | +27 11 300 6767 Joanne Peltz, Chief Operating Office: Ndalo Luxury Ventures For Ndalo Media digital strategy consulting & DestinyConnect and Destiny Man website development) joanne.peltz@ndalomedia.com | +27 11 300 6767 Eddie McAlone, Technical Director: SuperSport and SuperSport Media Solutions For MultiChoice and ANC National Archives Digitisation and Website eddie.mcalone@supersport.com | +27 11 686 6813 Graeme Cumming, General Manager: Portals at DStv Digital Media For DStv Digital Media strategy & development graeme.cumming@dstvdm.com | +27 82 650 4169 Rhys Johnstone, General Manager: Entertainment Portals at DStv Digital Media For DStv Digital Media strategy & development rhys.johnstone@dstvdm.com | +27 82 382 2800 Patrick Conroy, Group Head: eNCA For eNews/eNCA strategy & consulting Patrick.Conroy@etv.co.za | +27 82 4190157 Vasili Vass, Group Head: e.tv Corporate Affairs For e.tv strategy & consulting Vasili.Vass@etv.co.za | +27 21 481 4532 Chris Rawlinson, Ogilvy South Africa For work with Ogilvy and character references chris.rawlinson@ogilvy.co.za | +27 21 467 1286

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