Creative Engineering Careers

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Information about Creative Engineering Careers
Business & Mgmt

Published on February 2, 2009

Author: dlaboyrush

Source: slideshare.net

Perspective on Engineering Careers Diana Laboy-Rush ETM Graduate Seminar February 7, 2008 [email_address] http://www.portlandwizkids.com

Agenda Education Professional Experience Personal Interests Portland Wiz Kids

Education

Professional Experience

Personal Interests

Portland Wiz Kids

Education BS in Electrical Engineering, CSULB, 1994-1998 Began as Biomedical Engineering Major Graduated with BSEE with focus on Digital Design Favorite Courses Digital Logic Design Control Systems Critical Thinking (Psychology) Speech Communication Major Design Projects: Intel 8086 Based Microcontroller Board, Digital Elevator Controller and Traffic Signal IC Design using VHDL (Altera PLD)

BS in Electrical Engineering, CSULB, 1994-1998

Began as Biomedical Engineering Major

Graduated with BSEE with focus on Digital Design

Favorite Courses

Digital Logic Design

Control Systems

Critical Thinking (Psychology)

Speech Communication

Major Design Projects:

Intel 8086 Based Microcontroller Board,

Digital Elevator Controller and Traffic Signal IC Design using VHDL (Altera PLD)

Education Major Accomplishments Junior Year (1995-1996) Engineering Intern, Metropolitan Water District Internship Essay Contest Winner, 1996 Sat & Passed CA FE / EIT Exam, 1996 Senior Year (1996/1997) President, Society of Women Engineers, 96/97 College of Engineering Student Senator, 96/97 Orange County Engineering Council, Outstanding Engineering Scholar, 1997 Student Keynote Speaker, Chicano Latino Graduation Ceremony, 1997

Major Accomplishments

Junior Year (1995-1996)

Engineering Intern, Metropolitan Water District

Internship Essay Contest Winner, 1996

Sat & Passed CA FE / EIT Exam, 1996

Senior Year (1996/1997)

President, Society of Women Engineers, 96/97

College of Engineering Student Senator, 96/97

Orange County Engineering Council, Outstanding Engineering Scholar, 1997

Student Keynote Speaker, Chicano Latino Graduation Ceremony, 1997

Education “ You may be a brilliant engineer with grand ideas, but if you can’t communicate those ideas, clearly and effectively, it’s as if you don’t have them at all!” -Dr. James Ari, EE Professor

“ You may be a brilliant engineer with grand ideas, but if you can’t communicate those ideas, clearly and effectively, it’s as if you don’t have them at all!”

-Dr. James Ari, EE Professor

ZiLOG Infrared Applications Engineer Major Customer Projects Thompson RCA SMT Echostar DVS – Digital Video Systems Major Strategic Projects Universal Remote Control Reference Design / Development Kit Learning Remote Control “ Fingerpainter” WebTV Character Remote Control Partner with Advanced Recognition Technologies (ART, Israel) & Synaptics

Major Customer Projects

Thompson RCA

SMT Echostar

DVS – Digital Video Systems

Major Strategic Projects

Universal Remote Control Reference Design / Development Kit

Learning Remote Control

“ Fingerpainter”

WebTV Character Remote Control

Partner with Advanced Recognition Technologies (ART, Israel) & Synaptics

ZiLOG Infrared Applications Engineer “ The reward for good work is more good work to do!” - Curtis Crawford, CEO “ A good engineer is an [efficient] engineer.” - Daniel Mui, Senior Applications Engineer

“ The reward for good work is more good work to do!”

- Curtis Crawford, CEO

“ A good engineer is an [efficient] engineer.”

- Daniel Mui, Senior Applications Engineer

Mission San Jose High School Mathematics Instructor Temporary - to assist with math teacher shortage in the Bay Area, 1999-2000 Integrated Math Program – 9 th / 10 th Gr. Algebra Geometry Trigonometry Major take-aways Appreciation for different learning styles To think on my feet “ No Cutting! Wait in Line”

Temporary - to assist with math teacher shortage in the Bay Area, 1999-2000

Integrated Math Program – 9 th / 10 th Gr.

Algebra

Geometry

Trigonometry

Major take-aways

Appreciation for different learning styles

To think on my feet

“ No Cutting! Wait in Line”

Mission San Jose Mathematics Instructor “ Teaching is the highest form of understanding.” - Aristotle Never underestimate the power of your words! Use them wisely .

“ Teaching is the highest form of understanding.”

- Aristotle

Never underestimate the power of your words! Use them wisely .

Bell Microproducts Technical Marketing Manager Electronics Systems Distributor– Industrial Division Technical Marketing Direction (and Support) for 10 Field Sales People and 6 Inside Sales People Bay Area -> Northwest US 12 Major Semiconductor Product Lines Major Customer Design Wins Proxim – Wireless LAN Base-station FLIR Systems – Hands Free Thermal Camera Major Strategic Projects Strategic Partnership Development Task Force LCD Sales Seminar with Sales Tool Datacom Application Block Diagram Training

Electronics Systems Distributor– Industrial Division

Technical Marketing Direction (and Support) for 10 Field Sales People and 6 Inside Sales People

Bay Area -> Northwest US

12 Major Semiconductor Product Lines

Major Customer Design Wins

Proxim – Wireless LAN Base-station

FLIR Systems – Hands Free Thermal Camera

Major Strategic Projects

Strategic Partnership Development Task Force

LCD Sales Seminar with Sales Tool

Datacom Application Block Diagram Training

Bell Microproducts Technical Marketing Manager “Know your customer! Pay close attention to their needs and expectations…and exceed them.”

“Know your customer!

Pay close attention to their needs and expectations…and exceed them.”

Portland State University MS, Engineering Management Focus on Technical Marketing Degree completion August, 2005 Major Courses and Projects Technical Marketing Marketing Management Project Management Strategic Planning Engineering Economic Analysis Most Interesting / Useful Courses Organizational Management Consensus Building

Focus on Technical Marketing

Degree completion August, 2005

Major Courses and Projects

Technical Marketing

Marketing Management

Project Management

Strategic Planning

Engineering Economic Analysis

Most Interesting / Useful Courses

Organizational Management

Consensus Building

Portland State University MS, Engineering Management “ The most critical element to working in teams is getting everyone headed in the same direction…which is much easier said than done.”

“ The most critical element to working in teams is getting everyone headed in the same direction…which is much easier said than done.”

Earl & Brown Field Applications Engineer Manufacturer’s Rep Firm Main Client Focus – Infineon Technologies Automotive and Industrial Memory Communications Major Responsibilities Product Training Pre-Sales Product Demonstration Design Consulting Troubleshooting / Technical Support Failure Analysis Coordination Business Development

Manufacturer’s Rep Firm

Main Client Focus – Infineon Technologies

Automotive and Industrial

Memory

Communications

Major Responsibilities

Product Training

Pre-Sales Product Demonstration

Design Consulting

Troubleshooting / Technical Support

Failure Analysis Coordination

Business Development

Earl & Brown Field Applications Engineer When you have to make a choice and you don't make it, that itself is a choice. - William James

When you have to make a choice and you don't make it, that itself is a choice.

- William James

Cascade Microtech Technical Marketing Engineer Major Responsibilities Generate technical marketing content to support launch of new product initiatives. Create and submit contributed articles to technical publications. Manage all aspects of probe station positioner product lines.

Major Responsibilities

Generate technical marketing content to support launch of new product initiatives.

Create and submit contributed articles to technical publications.

Manage all aspects of probe station positioner product lines.

Cascade Microtech Technical Marketing Engineer Major Accomplishments Prepared technology backgrounders for four new product introductions, resulting in 25 published articles. Developed, authored, and edited six monthly newsletters averaging 35% open rate and 28% readership. Initiated and executed positioner product line consolidation which reduced product offering by 90%, in turn improving operational efficiency by up to 20%

Major Accomplishments

Prepared technology backgrounders for four new product introductions, resulting in 25 published articles.

Developed, authored, and edited six monthly newsletters averaging 35% open rate and 28% readership.

Initiated and executed positioner product line consolidation which reduced product offering by 90%, in turn improving operational efficiency by up to 20%

Cascade Microtech Product Manager, 150mm Responsible for all aspects of 150mm probe station product line and accessories including product definition, launch planning and implementation, outbound and inbound marketing, pricing, and positioning and management of product life cycle. Developed and implemented outbound marketing strategy for new product platform Consolidated legacy product line portfolio from four aging platforms to one modular platform resulting in increased product line profitability of >10%. Conceptualized and executed online visual product configurator to simplify communication of product value proposition and increased product lead generation by 50%, resulting in >$500k sales within 6 months Performed first customer segment ethnography to uncover unmet needs and new product opportunities

Responsible for all aspects of 150mm probe station product line and accessories including product definition, launch planning and implementation, outbound and inbound marketing, pricing, and positioning and management of product life cycle.

Developed and implemented outbound marketing strategy for new product platform Consolidated legacy product line portfolio from four aging platforms to one modular platform resulting in increased product line profitability of >10%.

Conceptualized and executed online visual product configurator to simplify communication of product value proposition and increased product lead generation by 50%, resulting in >$500k sales within 6 months

Performed first customer segment ethnography to uncover unmet needs and new product opportunities

Cascade Microtech TME / PM "If you can, be first. If you can't be first, create a new category in which you can be first.” - Al Ries & Jack Trout “ Problems cannot be solved by the same level of thinking that created them.” -Albert Einstein "Every path to a new understanding begins in confusion.“ - Mason Cooley

"If you can, be first. If you can't be first, create a new category in which you can be first.”

- Al Ries & Jack Trout

“ Problems cannot be solved by the same level of thinking that created them.”

-Albert Einstein

Personal Interests and Values K-12 Outreach Women in Engineering Engineering Education Creative Problem Solving Inventive Process Family

K-12 Outreach

Women in Engineering

Engineering Education

Creative Problem Solving

Inventive Process

Family

Portland Wiz Kids  offers programs for kids in engineering, inventing, and creative problem solving, throughout the Portland Metro area.  Each program is developed as a way to introduce kids to the process of design and creativity in technology, with a balance of  scientific theory and creative freedom to apply what is learned in a new way - truly the essence of invention. Portland Wiz Kids programs are developed on the basis of action learning , which uses experiential activities to teach the engineering and creative processes.

Portland Wiz Kids  offers programs for kids in engineering, inventing, and creative problem solving, throughout the Portland Metro area.  Each program is developed as a way to introduce kids to the process of design and creativity in technology, with a balance of  scientific theory and creative freedom to apply what is learned in a new way - truly the essence of invention.

Portland Wiz Kids programs are developed on the basis of action learning , which uses experiential activities to teach the engineering and creative processes.

Top Selling Programs Introduction to Computer Animation During this course students learn how to create characters that dance, sing, and interact with one another, create images that whirl, spin, and animate in response to movements of the mouse, and integrate images with sound effects and music clips to create an interactive birthday card for a friend, or an interactive report for school. For ages 7-10 Playful Inventor’s Workshop Developed by the MIT Media Lab, the PicoCricket Kit is a tiny computer that can make things spin, light up, and play music. You can plug lights, motors, sensors, and other devices into a PicoCricket, then program them to react, interact, and communicate. This course will combine technology and artistic creativity to allow students to create playful inventions to amaze their friends and family. For ages 7-10

Introduction

to Computer

Animation

During this course students learn how to create characters that dance, sing, and interact with one another, create images that whirl, spin, and animate in response to movements of the mouse, and integrate images with sound effects and music clips to create an interactive birthday card for a friend, or an interactive report for school. For ages 7-10

Playful

Inventor’s

Workshop

Developed by the MIT Media Lab, the PicoCricket Kit is a tiny computer that can make things spin, light up, and play music. You can plug lights, motors, sensors, and other devices into a PicoCricket, then program them to react, interact, and communicate. This course will combine technology and artistic creativity to allow students to create playful inventions to amaze their friends and family. For ages 7-10

Technology Programs Gateway to Engineering for Girls is a hands-on, inquiry based day camp for girls focused on making technology, math, and science FUN, while providing them with confidence in their abilities. Campers will bring home one-of-a-kind projects every day. For Girls ages 8-11 Gizmos and Gadgets: Toy Invention Workshop provides kids with the opportunity to create amazing inventions and useful gadgets from things that they use and see everyday. For ages 11-14 NEW!! Extreme Engineering Challenge : During this camp, kids explore various transportation methods through hands-on projects such as a Mag-Lev (magnetic levitation) Vehicles, Solar Cars, Hot-Air Balloons, and Fuel-powered Rockets. . The camp week culminates with the Extreme Engineering Tournament complete with awards for engineering, performance, creativity, communication, and effort. For ages 11-14 NEW!! Lego MindStorms RoboCamps: Using the LEGO MindStorms Kit and ROBOLAB Software, campers spend the week building and programming robots. For ages 9-13

Gateway to Engineering for Girls is a hands-on, inquiry based day camp for girls focused on making technology, math, and science FUN, while providing them with confidence in their abilities. Campers will bring home one-of-a-kind projects every day. For Girls ages 8-11

Gizmos and Gadgets: Toy Invention Workshop provides kids with the opportunity to create amazing inventions and useful gadgets from things that they use and see everyday. For ages 11-14

NEW!! Extreme Engineering Challenge : During this camp, kids explore various transportation methods through hands-on projects such as a Mag-Lev (magnetic levitation) Vehicles, Solar Cars, Hot-Air Balloons, and Fuel-powered Rockets. . The camp week culminates with the Extreme Engineering Tournament complete with awards for engineering, performance, creativity, communication, and effort. For ages 11-14

NEW!! Lego MindStorms RoboCamps: Using the LEGO MindStorms Kit and ROBOLAB Software, campers spend the week building and programming robots. For ages 9-13

NEW!! Business Programs Camp BizKID$ is designed to show kid-preneurs how to make, manage, and save money, while inspiring them to pursue their dreams . For ages 9 - 12 Camp $tartUp for Teens is designed for teens with an entrepreneurial spirit, for the teen who has always been a dreamer, an inventor, or a doer. Working in teams, teen-preneurs will create a company and business plan, and will meet successful business owners to get a first hand look at how they established and built their companies. For ages 13-18

Camp BizKID$ is designed to show kid-preneurs how to make, manage, and save money, while inspiring them to pursue their dreams . For ages 9 - 12

Camp $tartUp for Teens is designed for teens with an entrepreneurial spirit, for the teen who has always been a dreamer, an inventor, or a doer. Working in teams, teen-preneurs will create a company and business plan, and will meet successful business owners to get a first hand look at how they established and built their companies. For ages 13-18

Current Performance / Growth Strategy Increase Capacity and Percentage School Year Sessions = 120 students -> 300-500 students Open headquarter site in addition to remote locations Remote Classes = 20-25 courses / Session Headquarter Classes – 30-50 courses / Session Continuous Innovation New curriculum based on current trends Market Focus What do kids and parents want?

Increase Capacity and Percentage

School Year Sessions = 120 students -> 300-500 students

Open headquarter site in addition to remote locations

Remote Classes = 20-25 courses / Session

Headquarter Classes – 30-50 courses / Session

Continuous Innovation

New curriculum based on current trends

Market Focus

What do kids and parents want?

Positions Opening in 2-6 months Engineering Instructors (4-6) Assistant Instructors / Counselors (4-6) Bookkeeper / Accountant Curriculum Developer (1-2) Marketing Coordinator Events / Competitions Coordinator Daycare Site Manager / Teachers

Engineering Instructors (4-6)

Assistant Instructors / Counselors (4-6)

Bookkeeper / Accountant

Curriculum Developer (1-2)

Marketing Coordinator

Events / Competitions Coordinator

Daycare Site Manager / Teachers

What do we look for in employees? Family / Child Oriented Technical Background Multiple Perspectives Education Experience Knowledge Creative Problem Solver Business Savvy Broad and Complex Thinker Effective Communicator

Family / Child Oriented

Technical Background

Multiple Perspectives

Education Experience Knowledge

Creative Problem Solver

Business Savvy

Broad and Complex Thinker

Effective Communicator

What do we offer our employees? Challenging Work Room to Grow Family-Friendly Environment Flexible Work Arrangements Continuous Innovation Technology Leader Industry Leader

Challenging Work

Room to Grow

Family-Friendly Environment

Flexible Work Arrangements

Continuous Innovation

Technology Leader

Industry Leader

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