Creative Commons for Bankers

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Information about Creative Commons for Bankers

Published on July 13, 2007

Author: johnbuckman



2006 presentation to a roomful of French bankers in Paris, explaining what Creative Commons is. Slides are in English.

What is Creative Commons?

It's a social movement taking quot;open sourcequot; philosophy and applying it to other media

Microsoft vs Linux = Big Media vs CC

also... CC is a middle ground between “all rights reserved” and “no rights reserved” (public domain)

or... how to do more and pay lawyers less

CC assists creators in assigning certain rights to the public while they retain other rights

CC makes well-written, reusable legal documentation and promotes those who use those documents

Which rights are involved?

Always with CC: * you have to credit the artist (marketing) * copying is allowed (wide distribution)

Creator can choose to restrict: * commercial use * reuse

What's the business opportunity?

Big Media is anti-technology, risk averse and won't permit experimentation and they are in control

CC-licensed media is pre- cleared and enables business model experimentation

and the public is angry at Big Media but loves Creative Commons

With CC you get: * free press exposure * public love * word-of-mouth

CC's “Larry Lessigquot; is the first quot;blogquot; result in google

Magnatune's experience 1.5 million web sites link to Magnatune

and Massive exposure via traditional press

Massive quantity of content is CC licensed 2004: 4.7m 2005: 10m 2005-08: 45m 2006-08: 140m 2007: ?

Flickr Photos with CC license 2005: 4m 2006: 10m 2007: 25m

What rights are reserved? nc: 67% nd: 24% sa: 45%

But is it the content good? By Magnatune's estimation, about 2% of CC music is store-quality A similar ratio in video and photos, from our own album-cover-creation reuse of CC photos and CC content is radically more diverse than easily obtained commercial offerings

The bottom line

Obvious ways to make money with CC: * help consumers find the good stuff * help creators find their audience * help people create through reuse * sell additional rights * try-before-you-buy


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