Published on July 13, 2007
What is Creative Commons?
It's a social movement taking quot;open sourcequot; philosophy and applying it to other media
Microsoft vs Linux = Big Media vs CC
also... CC is a middle ground between “all rights reserved” and “no rights reserved” (public domain)
or... how to do more and pay lawyers less
CC assists creators in assigning certain rights to the public while they retain other rights
CC makes well-written, reusable legal documentation and promotes those who use those documents
Which rights are involved?
Always with CC: * you have to credit the artist (marketing) * copying is allowed (wide distribution)
Creator can choose to restrict: * commercial use * reuse
What's the business opportunity?
Big Media is anti-technology, risk averse and won't permit experimentation and they are in control
CC-licensed media is pre- cleared and enables business model experimentation
and the public is angry at Big Media but loves Creative Commons
With CC you get: * free press exposure * public love * word-of-mouth
CC's “Larry Lessigquot; is the ﬁrst quot;blogquot; result in google
Magnatune's experience 1.5 million web sites link to Magnatune
and Massive exposure via traditional press
Massive quantity of content is CC licensed 2004: 4.7m 2005: 10m 2005-08: 45m 2006-08: 140m 2007: ?
Flickr Photos with CC license 2005: 4m 2006: 10m 2007: 25m
What rights are reserved? nc: 67% nd: 24% sa: 45%
But is it the content good? By Magnatune's estimation, about 2% of CC music is store-quality A similar ratio in video and photos, from our own album-cover-creation reuse of CC photos and CC content is radically more diverse than easily obtained commercial offerings
The bottom line
Obvious ways to make money with CC: * help consumers ﬁnd the good stuff * help creators ﬁnd their audience * help people create through reuse * sell additional rights * try-before-you-buy
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