Creative Advertising || Social media

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Information about Creative Advertising || Social media

Published on January 28, 2016

Author: PaigeVioletWilsonMcP

Source: slideshare.net

1. CREATIVE ADVERTISING: SOCIAL MEDIA BA (HONS) GRAPHIC DESIGN HOW TO MAKE YOUR CAMPAIGN STAND OUT AMONG THE MANY.

2. What is Social Media? What to consider when developing your campaign? Examples of strong social media campaigns. This presentation will cover:

3. SOCIAL MEDIA DesignMarketing Communications Oxford Dictionary definition: Websites and applications that enable users to create and share content or to participate in social networking.

4. S P S I Plan in six steps.

5. Begin with... A careful development plan 01 Do your research! Know your target audience Identify your areas of opportunity Define a budget

6. And then, Clearly define your goals 02 These could be... To increase brand awareness Drive traffic to your website Remember: Institutional, Advocacy & Product advertising, Take note: You can have more than one goal

7. Don't make me think. 03 Usability. Design for an individual of average ability who will be able to use it without getting hopelessly frustrated. Design Visuals make a difference There is an importance in your choice of colours Choose the right font!

8. Whats the point? 04 If it isn't necessary, why bother?

9. Cross channel promotion 05 Never miss an opportunity. Note: Keep up-to-date with graphic dimensions because these will differ depending on the social media platform. These can usually be found within the brand guidelines.

10. Through analyses 06 Be critical & dont be afraid to say when something isn't working. Take a trial & error approach. A decision made in poor judgement can be catastrophic upon a brands image and reputation.

11. Successful campaigns The Most Creative Social Media campaigns of the 2015 Hello Flo: First Moon Party campaign Always: Like a Girl ALS: Ice Bucket Challenge Ikea: Experience the Power of a BookBook Ikea PS: Instagram Website

12. Any questions? Thank you.

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