Published on February 27, 2014
Creating your web site Presented by David Vane
Welcome and introductions… Your Name: Organisation: Your position: Your experience: What do you want to get from today?:
Welcome and introductions Internet enthusiast - having been involved since the beginning (with an internet café in Southampton in 1995!) I am sure that there is a way to make a living online but have yet to find it! Web producer and project manager - involved in all aspects of web - design, promotion and reporting helping decision makers to decide where to spend their time and money! More recently passionate advocate of Social Media Marketing - Twitter, Facebook, blogs, Linkedin etc and I have given several presentations and workshops and one to one coaching sessions to help busy people decide which ones to use…
Programme • • • • • • • • What do we need for a web site? Good examples? Planning Structure Design Wix.com Editing text,images etc An alternative to web site
What do we need to create a web site? • • • • Content Design Structure Images • • • • Purpose? Goal? Audience? Time??
What are good examples of web sites? • www.bbc.co.uk • www.amazon.co.uk • www.ebay.co.uk • Hubspot [link]
This is number 1… – “planning” • • • • • • • What is the purpose of your site? Where will you find the content? What is your goal? Who is your target audience What do you want them to do? Who will update and check it? What are your competitors doing?
Activity1: Planning sheet • • • • • Name? Company? Domain ? Audience – age, gender – professional – tech? Style – colours – fonts – size … Brand – Keywords? • Set up a folder on your computer for „web site‟ with a sub folder for images‟‟
Your turn …. Use the web planning sheet to decide on Name? Company? Domain ? Audience – age, gender – professional – tech? Style – colours – fonts – size … Brand – Keywords?
2. Structure – site map • • • • • Home page? Sub pages? – About - Contact Main topics Navigation? Call to action?
Your turn …. Draw your site map – Home - About – Contact +++
Activity 2 – wix.com • • • • Go to wix.com Choose a design idea “I am a new user” Email and Password • Check email for link
Activity 3 – The basics • Left menu– Pages – Design – Add – Settings App Market
Editing text Title – H1 Page title H2 Heading XL H3 Heading L H4 Heading M H5 Heading S Body L Body M Body S H6
Your turn …. Choose text blocks and change the text Go to „preview‟ in browser and mobile views Complete your home page -
Images • Use images from the web (they are correct resolution) copyright? • Use images from camera (they will need to be reduced) – use Microsoft picture Manger (or similar) to resize, crop, compress… • Link images to web sites etc • Wix library
Your turn …. Choose image blocks and change the image Go to „preview‟ in browser and mobile views Complete your home page -
Finishing off… • • • • • Don‟t forget to SAVE Preview your work so far with „preview‟ button Preview mobile Publish when you have finished Choose domain etc. • Other CSM web sites – • http://www.moonfruit.com/ • http://www.1and1.co.uk
An alternative to web site - blog
Wordpress.com • • • • • Sign up Create pages Create posts Keywords and tags Schedule publishing
Blogs, newsletters and web site working together
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