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Creating your own media moment: #iceclimb

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Information about Creating your own media moment: #iceclimb
Marketing

Published on March 4, 2014

Author: CharityComms

Source: slideshare.net

Description

Nic Seton, Greenpeace
PR in the digital age conference
www.charitycomms.org.uk/events
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NIC SETON - GREENPEACE UK CREATING YOUR OWN MEDIA MOMENT HOW 6 CLIMBERS BECAME A GLOBAL PHENOMENON HOW 6 CLIMBERS BECAME A GLOBAL PHENOMENON

GREENPEACE UK - SAVE THE ARCTIC - #ICECLIMB 215,000 VIEWERS 75,000 SIGN UPS GLOBAL TOP TWITTER TREND MULTIPLE TIMES

#1 AUTHENTICITY

SABINE, SANDRA, VICTO, ALI, WIOLA & LIESBETH

#2 TENSION

#3 SIMPLICITY

• One person, one job. Simple tech is more reliable Plan the content Plan the content Plan the content

#4 GO LIVE

#CONTENT RULES

THANKS @NICSETON

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