Published on January 17, 2014
Creating Value with Connected Devices 1 © 2013 WIPRO LTD | WWW.WIPRO.COM
HIGHLIGHTS Creating Value with Connected Devices OEMs who make home appliances like washers and dryers (W/Ds) are struggling with stagnant demand. Connected devices enable OEMs to acquire GEMS, which stands for 1. Gain new customers; 2. Empower partners; 3. Motivate field force; and, 4. Secure customer loyalty This paper details the aforesaid marketing themes that OEMs can pursue and also the solution that OEMs need to pursue these ideas 2 © 2013 WIPRO LTD | WWW.WIPRO.COM
Marketing themes for OEM’s to pursue Gain new Gain customers by customers by creating creating customer customer confidence confidence Empower Empower channel channel partners partners and and monetize the monetize the service service Motivate field Motivate field force by making force making them successful them successful Secure loyalty Secure loyalty with data-driven with data-driven products and products and warranty warranty services services • EG: To solidify the behavior • OEMs can use the product • Using the fault and failure • In addition to using remote of a customer, the W/D can usage data to understand analytics, display the benefit in terms customer behavior across identify of energy saved after very regions. This will help in programs wash or dry operation. The knowing the products that service professionals and data W/D can remotely connect appeal in a region and also can also customize them consumption from W/Ds to to OEM server and enrich the ones that appeal to a by improve product design displayed demography markets information by region OEMs the can training needed or for served connectivity OEM can collect the usage and zip code OEMs knowing the customer psychology has to be followed up with an action plan to exploit potential wide market © 2013 WIPRO LTD | WWW.WIPRO.COM send energy pricing information, using unit energy cost by 3 to energy
Connected Device Solution to pursue marketing themes For OEMs to pursue aforesaid business ideas, they need a connected device solution. The connected device solution is model and make agnostic, except for the hardware which is mounted on the W/Ds and connected to sensors 4 © 2013 WIPRO LTD | WWW.WIPRO.COM
1. Hardware It has circuit to communicate with sensors and electronic control unit (ECU) in a W/D; possess a GPS chip; and telecom system to transfer data wirelessly It passes the collected information to firmware for enriching it and then connects to telecom systems to transmit processed and packaged information to central server 5 © 2013 WIPRO LTD | WWW.WIPRO.COM
2. Firmware It processes the incoming sensor signals and adds meaning to it. It compresses the processed information and sends data packets to backend server. It is also capable of running remote diagnostics codes sent by a technician from central server The firmware that runs on hardware handles three types of data: faults, remote diagnostics codes and event data. All critical faults are processed immediately and sent to target user for taking corrective action 6 © 2013 WIPRO LTD | WWW.WIPRO.COM
3. Telecom It serves as information pipe to connect remote equipment to the backend server for a two-way communication However, to initiate transfers from server to device for example, to do a firmware update over the air, we send a wake up SMS to device following which GPRS connection is established for further communication 7 © 2013 WIPRO LTD | WWW.WIPRO.COM
4. Central server to create insights that drive actions Perform usage based analysis to identify preventive actions Execute trend analysis and use service knowledge to predict failures that call for proactive actions Create machine learning algorithms to predict failures to make course corrections 8 © 2013 WIPRO LTD | WWW.WIPRO.COM
Conclusion OEMs are in a better position to implement a connected device solution that enables timely service of equipment, access to operations data and security of equipment. There are 3rd party technology service providers who have a platform based solution that comprises of hardware, which will capture and transmit data backend server, and a cloud-based application, which will churn the data and provide expected business insights over browser to the OEM 9 © 2013 WIPRO LTD | WWW.WIPRO.COM
For more details please visit the link below: http://www.wipro.com/Documents/creating-value-withconnected-devices.pdf 10 © 2013 WIPRO LTD | WWW.WIPRO.COM
About Wipro Ltd. Wipro Ltd. (NYSE:WIT) is a leading Information Technology, Consulting and Outsourcing company that delivers solutions to enable its clients do business better. Wipro delivers winning business outcomes through its deep industry experience and a 360 degree view of "Business through Technology"; helping clients create successful and adaptive businesses. A company recognized globally for its comprehensive portfolio of services, a practitioner's approach to delivering innovation and an organization wide commitment to sustainability; Wipro has over 140,000 employees and clients across 61 countries. For more information, please visit www.wipro.com 11 © 2013 WIPRO LTD | WWW.WIPRO.COM
Thank You ©Wipro Limited, 2013. All rights reserved. For more information visit www.wipro.com No part of this document may be reproduced in whole or in part without the written permission of the authors. Wipro is not liable for any business outcome based on the views presented in this document. For specific implementation clients should take advise from their client engagement manager. 12 © 2013 WIPRO LTD | WWW.WIPRO.COM
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