Creating Unique Brand Experiences and Customer Value Through APIs

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Information about Creating Unique Brand Experiences and Customer Value Through APIs
Marketing

Published on February 24, 2014

Author: LImarketingsolutions

Source: slideshare.net

Description

This presentation discusses how tapping into Social Data can motivate consumers to think beyond their normal boundaries, engage with experiences that create unique utility, and drive creative visualization.

It was originally presented by Keith Cowing, Senior Product Specialist, LinkedIn, Sabrina Zahn, Senior Solutions Consultant, North America Financial Services, LinkedIn, and Luke Guerrero, Vice President of Technology, Brand Networks, at LinkedIn FinanceConnect:14 in New York City.

Creating Unique Brand Experiences and Customer Value Through APIs Keith Cowing Luke Guerrero Sabrina Zahn Senior Product Specialist LinkedIn @KRCowing VP of Technology Brand Networks @brandnetworks Sr. Solutions Consultant, N. Am Financial Services, LinkedIn @SRSLYZ #inFC14

What is an API? #inFC14

Relationships Integrations Business Needs Accurate Data #inFC14

#inFC14

Identity Connections Jobs Companies Groups Apply with their LinkedIn Profile 277M+ #inFC14 Professionals get personalized treatment

Network 2B+ #inFC14 Network updates viewed weekly

Network 2M+ #inFC14 professional groups

Knowledge 1.5MM+ #inFC14 publishers

#inFC14

Relationships Integrations Business Needs Accurate Data #inFC14

#inFC14 11 11

#inFC14

#inFC14

Relationships Integrations Business Needs Accurate Data #inFC14

#inFC14 15

#inFC14

#inFC14

#inFC14

Relationships Integrations Business Needs Accurate Data #inFC14

#inFC14

Q&A #inFC14

#infc14 presentations

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