Published on March 31, 2014
CREATING EFFECTIVE REPORTS USING DATA, FOCUS AND CLARITY TO MAKE A DIFFERENCE FOR YOUR BUSINESS
WHY REPORTS? Bad reasons: • To look busy/it’s my job • Because it’s what you do with data • Because you can The good reason: • To answer a business question
STEP 1: YOUR AUDIENCE What do they need? What do they know? What do they need to know?
NO, THESE HIPPOS • Think they have the best answer (sometimes, that’s true) • Can stifle insight (no one wants to give bad news) • Often pay for your services • In the absence of smart data, their opinion becomes reality
STEP 2: FIND YOUR MESSAGE Start by asking the right question: Are we reaching enough users? Are we reaching the right kinds of users? Are users behaving in the way we want? Buying things Talking with us
TELL THE AUDIENCE SPECIFICS Why to care • What the business problem is • What the data CAN tell you What the issues are • What the data DO tell you • What it means in the context of the problem Possible solutions to fix the issues
TO GET ATTENTION Keep focus on issues of interest to the audience • Doing X is useful because • If X happens, Y typically follows • One way to meet the goal of X is to…
TO KEEP ATTENTION Don’t overwrite • Avoid repetition • Avoid modifiers • Use subject-verb-object sentences • Use the simplest words • Eliminate the obvious
TO BE INVALUABLE Show benefits • Short-term if possible • Long-term clearly Speak their language • Terminology • Specific business goals Be Proactive
Research/ Dissertation on “How online selling has changed the marketing perspectiv...
مشروع قانون يتعلق بالقضاء على كل أشكال العنف ضد المرأة
This brief examines 2013 demographic data recently released by the U.S. Census Bur...
This presentation shows you the advantages and the importance of Big Data in these...
These tips for effective project reports focus on adherence to a good structure and filling up the structure with good substance. A good project report ...
Crystal Reports reporting software allows you to create interactive reports via the web or embedded in enterprise applications. In this webinar, SAP's ...
This training program features segments on making effective reports in Microsoft Access 2010 that are both great to look at and simple to understand.
Effective Report Writing. Most people hate official reports don't they? Whether you have to write them or read them - most people would prefer not to.
Crystal Reports reporting software allows you to create interactive reports via the web or embedded in enterprise applications. In this webinar ...
Globally, organizations tend to regard wellness in the workplace as an HR issue of little business importance. Less than half of all employees worldwide ...
Mindamon began by creating a file for each student in which to keep the data the teachers would accumulate. This also got them thinking about the students ...
A report can be defined as a testimonial or account of some happening. The essentials of effective report writing and steps involved in report writing are ...
If you read my Thanks for the Negative Tweets Josh post on LinkedIn then you know that I’ve been working on some Twitter reports in SAS Visual Analytics.