Creating customer loyalty

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Information about Creating customer loyalty
Marketing

Published on March 3, 2014

Author: RBKMoney

Source: slideshare.net

Description

The presentation «Сreating Customer Loyalty» given by CEO RBK Money, Andrew Morozov at the Merchant Payment Ecosystem in Berlin

СREATING CUSTOMER LOYALTY ! Andrew Morozov ! CEO RBK Money! ! ! ! " "

RBK MONEY ! ! ! 2002# # "! # #

PIVOT ! ! ! 2002# # "! # # Zero(fee# policy# ! ! # #

SUCCESS ! ! ! 2002 # # "! # # Zero(fee# policy # ! ! # # Trac1on# achieved# ! ! ! "

GROWTH ! ! " 2002# # ! # # Zero(fee# policy# # ! ! # # Trac1on# achieved# Russia#

EXPANSION ! ! ! 2002# # "! # # Zero(fee# policy# # ! ! # # Trac1on# achieved # # Russia# Interna1onal## #

TODAY ! ! ! 2002# # "! # # Zero(fee# policy# # ! ! # # Trac1on# achieved # # Russia# Interna1onal## # 40,000# ! businesses# !! ! ## ! ## ! "

RBK MONEY STRATEGY & VISION WE CONNECT PEOPLE WITH BUSINESSES ! ! ! "

LOYALTY ! Attracting customers is only half the battle - keeping them loyal to your brand can be just as challenging." ! ! " PEOPLE LOYAL TO PEOPLE NOT THINGS "

PERMISSION MARKETING ! ! " Performance: Good Reliable & Consistent (93-94%) Good Deals & Pricing (93%) ! ! !Customer Support / Service (89%) " Honest & Open Policies (83%) ! ! ! Source: PWC USA 2013! ! Trustworthy Brand Name (75%) ! Specific Features (75%) "Offers Latest Technology (73%)! ! ! " Creative Offers & Programs (62%) Friends Recomendations (53%) ! ! ! Speak thru Multiple Channels (30%)! " ! ! "

WE ARE IN A DATA BUSINESS "

RBK OFFERS ! The project involves more than 10,000 stores." ! Purchases value per customer has increased by 20% over the last year" " !

NEW GENERATION LOYALTY PROGRAMS ! ! ! "

There is no more B2B or B2C. It’s H2H: HUMAN TO HUMAN

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