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Creating a Winning Life Sciences Innovation Strategy in an Era of Scarcity

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Information about Creating a Winning Life Sciences Innovation Strategy in an Era of Scarcity
Business & Mgmt

Published on October 11, 2008

Author: brown2020

Source: slideshare.net

Description

Keynote presentation at Bio-Venture Capital Forum 2008, Dalian China, October 11, 2008
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Crea%ng
a
Winning
Life
Sciences
 Innova%on
Strategy
in
an
Era
of
Scarcity
 Steve
Brown,
Chairman,
Billionlights
Founda7on;
 Founder
and
Former
CEO,
Health
Hero
Network
 (acquired
by
Robert
Bosch
GmbH)
 Saturday,
October
11,
2008
 Dalian,
China
 1


Necessity, who is the  mother of inven2on.
 Plato,
360
B.C.
 2


Crea%ng
a
Winning
Innova%on
Strategy
 •  An
Entrepreneur’s
Perspec%ve
 •  Roots
of
Life
Sciences
Innova%on
 1.  Iden%fy
Great
Problems
 2.  Seek
New
Connec%ons
 3.  Tap
Into
Passion
 •  Ques%ons
to
ask
Innova%ve
Companies
 3


Health
Hero
Network
Story
 
 
We
recognized
a
problem
 
Too
much
effort
spent
trea%ng
the
 complica%ons
of
chronic
disease,
and
not
 enough
on
preven%ng
them
 
We
had
an
idea
 
A
technology
plaRorm
to
enable
a
beSer
 model
of
care
based
on
iden%fying
 problems
early
and
changing
behavior
 4


We
Filed
Some
 Patents,
 5


Raised
Capital
and
Built
a

 Technology
PlaRorm,
 6


Won
Key
Customers
and

 Proved
the
Idea
Worked,
 7


Lobbied
Government
to
Recognize
 Remote
Monitoring,

 8


Showed
Promise
in
Medicare,
 9


Then
a
Large
Company
Acquired
Us.
 10


We
Also
Had
Some
of
This
in
Between…
 11


Innova2on Key #1:  Iden2fy Great Problems
 12


This
is
a
New
Era
with
New
Necessity
 20th
Century
 21st
Century
 – Conquer
Nature
 – Respect
Nature
 – Assume
Unlimited
 – Assume
Limited
 Resources
 Resources
 – Physical
Sciences
&
 – Life
Sciences
&
 Industrial
 Informa%on
 Technology
 Technology
 13


Emerging
and
Drug
Resistant
Disease
 14


Lifestyle
that
Begets
Chronic
Disease

 15


The
Most
Basic
Needs:
Food
and
Water
 16


Sustainability:
Promise
and
Peril
 17


Not
Everyone
Agrees
on
Solu%ons
 18


Solu%ons
Include
Technology
and
Behavior
 19


Every
Problem
is
Part
of
a
Network
 20


Innova2on Key #2:  Seek New Connec2ons
 21


Innova%on
Happens
at
the
Connec%ons
 22


Mul%ple
Paths
Address
Same
Problems
 •  Both
innova%ons
improve
diabetes
care
 •  Both
combine
preexis%ng
elements
in
new
ways
 •  One
is
a
chemical
en%ty,
the
other
IT
 •  One
treats
the
human
body,

the
other
behavior
 23


Life
Science
is
Informa%on
Science
 Part
of
the
DNA
code
to
determine
eye
color… 















Part
of
the
binary
code
to
make
an
eye
image…
 24


Valuable
Innova%ons
Simplify
Complexity
 .eyes‐iris
{
 


color:
light‐blue;
 


background:
dark‐grey;
 


line‐color:
white;
 


paSern:
feathered;
 }
 <div
class=“eyes‐iris”>

 


<?php
make_iris()
?>
 </div>

 …and
Stand
on
Many
Shoulders
 25


Beauty is truth, truth Beauty,  ‐ that is all ye know on earth,  and all ye need to know.   John Keats
 26


Innova2on Key #3:  Tap Into Passion
 27


Is
it
Popular
Passion
or
Real
Passion?
 28


Barometer
of
Popular
Passion
 29


Pusng
Popular
Passion
in
Perspec%ve
 30


Pusng
Popular
Passion
in
Perspec%ve
 31


Pusng
Popular
Passion
in
Perspec%ve
 32


New
Connec%ons
are
S%rring
 33


People
Desire
Connec%on…
 …Passion
is
Infec%ous
 34


Why Passion  MaLers
 35


Ques%ons
to
ask
Innova%ve
Companies
 •  What
is
the
big
idea?
 –  Does
this
company
address
a
big
problem,
or
is
it
a
 “tuck
in”
to
someone
else’s
big
idea?
 •  What
is
the
new
connec%on?
 –  Where
is
the
solu%on
on
the
overall
network
of
 approaches
addressing
the
problem?
 –  Do
innovators
stand
on
many
shoulders
to
find
new
 connec%ons
and
simplify
complexity?
 •  Where
is
the
root
of
the
passion?

 –  Is
there
a
source
of
passion
strong
enough
to
aSract
 the
best
people
and
enable
them
to
persevere?
 36


What Passion  Looks Like
 37


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