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Creating A Unique Selling Proposition (Usp)

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Information about Creating A Unique Selling Proposition (Usp)
Business & Mgmt

Published on November 28, 2008

Author: spikehumer

Source: slideshare.net

Description

Powerpoint used for a seminar presentation by Spike Humer on creating a Unique Selling Proposition.
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Creating a Unique Selling Proposition (USP) How to create a message of maximum value in the shortest time possible. Copyright Spike Humer All Rights Reserved

Creating a USP People don’t buy “things”; they buy a result, solution, or benefit People don’t buy products, services, companies, or people--they buy beliefs and perceptions backed up by evidence Copyright Spike Humer All Rights Reserved

People don’t buy “things”; they buy a result, solution, or benefit

People don’t buy products, services, companies, or people--they buy beliefs and perceptions backed up by evidence

Creating a USP It begins by answering a few questions: Who is your target market or buyer? What do they want or need? Why do they want it? How and why can you give it to them better than anyone else? Copyright Spike Humer All Rights Reserved

It begins by answering a few questions:

Who is your target market or buyer?

What do they want or need?

Why do they want it?

How and why can you give it to them better than anyone else?

Creating a USP Elements for Creating a USP: Geography Pricing Selection Quality Service Delivery Time Expertise Size Longevity Copyright Spike Humer All Rights Reserved

Elements for Creating a USP:

Geography

Pricing

Selection

Quality

Service

Delivery Time

Expertise

Size

Longevity

Creating a USP Key elements of an effective: Clearly Stated Benefit Distinguishing From Competitors Quantities/Qualities Sets Criteria for Buyers Educates/Distinguishes Brief Copyright Spike Humer All Rights Reserved

Key elements of an effective:

Clearly Stated Benefit

Distinguishing From Competitors

Quantities/Qualities

Sets Criteria for Buyers

Educates/Distinguishes

Brief

Creating a USP Four-step USP We Do… You Get… Why… “ OR… Copyright Spike Humer All Rights Reserved

Four-step USP

We Do…

You Get…

Why…

“ OR…

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