Creating a Social Media Strategy

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Information about Creating a Social Media Strategy
Business & Mgmt

Published on October 17, 2011

Author: littlefieldbranding

Source: slideshare.net

//SOCIAL MEDIA 201 –CREATING A SOCIAL MEDIA STRATEGY MASTERMINDS

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THE EXPERIMENTATION PHASE // IS ENDING MASTERMINDS

// ALIGN YOUR SOCIAL MEDIA STRATEGIES WITHCORPORATE MARKETING OBJECTIVES MASTERMINDS

//4 MARKETING OBJECTIVESPERFECT FOR SOCIAL MEDIA • Brand Awareness MASTERMINDS

//4 MARKETING OBJECTIVESPERFECT FOR SOCIAL MEDIA • Brand Awareness • Customer Service MASTERMINDS

//4 MARKETING OBJECTIVESPERFECT FOR SOCIAL MEDIA • Brand Awareness • Customer Service • Lead Generation MASTERMINDS

//4 MARKETING OBJECTIVESPERFECT FOR SOCIAL MEDIA • Brand Awareness • Customer Service • Lead Generation • Community Building/ Increased Brand Affinity MASTERMINDS

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//OBJECTIVE #1 - BRAND AWARENESS // DON’T“Congrats to Jimmy K. onwinning $21,000 on TripleBonus Frenzy today! Yetanother big winner! With1,200 slots, your jackpotcould be just a spin away." MASTERMINDS

//OBJECTIVE #1 - BRAND AWARENESS // DO “What would you do with“Congrats to Jimmy K. on $20 grand? Leave yourwinning $21,000 on Triple suggestion here forBonus Frenzy today! Yet Jimmy K. because he justanother big winner! With scored himself $21,0001,200 slots, your jackpot on Triple Bonus Frenzy.could be just a spin away." Rock on Jimmy!” MASTERMINDS

//OBJECTIVE #1 - BRAND AWARENESS // DON’T“Don’t miss the grandopening of our newsteakhouse this month!With a variety of delicaciesfrom seafood to chickenand of course, scrumptioussteaks, this beautiful newrestaurant has somethingfor every taste bud!" MASTERMINDS

//OBJECTIVE #1 - BRAND AWARENESS // DO“Don’t miss the grandopening of our new The grand opening of oursteakhouse this month! new steakhouse is so closeWith a variety of delicacies we can taste it. What isfrom seafood to chicken your favorite cut of steak andand of course, scrumptious how do you like it cooked?steaks, this beautiful new (Embed food shot and/or a link to the menu)restaurant has somethingfor every taste bud!" MASTERMINDS

//OBJECTIVE #1 - BRAND AWARENESS MASTERMINDS

//OBJECTIVE #1 - BRAND AWARENESS MASTERMINDS

//OBJECTIVE #1 - BRAND AWARENESS MASTERMINDS

//OBJECTIVE #2 - CUSTOMER SERVICE Social Media is the newcustomer service call center. AND YOU’RE ON 24/7/365! MASTERMINDS

//OBJECTIVE #2 - CUSTOMER SERVICE MASTERMINDS

//OBJECTIVE #2 - CUSTOMER SERVICE MASTERMINDS

//OBJECTIVE #2 - CUSTOMER SERVICE MASTERMINDS

//OBJECTIVE #2 - CUSTOMER SERVICE• Be timely• Be human• Be genuine• Acknowledge the customer’s feelings• Guide the conversation offline if it gets complex MASTERMINDS

// RESPOND TO POSITIVE POSTS Thanks for the kudos. Kind words are always appreciated! :) MASTERMINDS

// RESPOND TO POSITIVE POSTS I’ll be sure to pass on your compliments to the chef! MASTERMINDS

// RESPOND TO POSITIVE POSTS It makes us happy that you’re happy! MASTERMINDS

//REACTIONS TO NEGATIVE POSTS Ouch. We’re so sorry to hear about your bad experience. Please email me, I would like to learn more so that we can be sure this never happens again. MASTERMINDS

//REACTIONS TO NEGATIVE POSTS Thanks everyone for your comments. We are trying to work out the kinks. We are passing this information on to the Executive Chef. MASTERMINDS

//REACTIONS TO NEGATIVE POSTS Sorry to hear about your run of bad luck. I assure you that using your club card does not change the game’s odds. Sounds like you need a lucky charm. Anyone have a favorite lucky charm they carry? MASTERMINDS

//OBJECTIVE #2 - CUSTOMER SERVICE MASTERMINDS

//OBJECTIVE #2 - CUSTOMER SERVICE MASTERMINDS

// OBJECTIVE #3 - LEAD GENERATION Social media is word-of-mouth ON STEROIDS! MASTERMINDS

// OBJECTIVE #3 - LEAD GENERATION • Social Database • Email Database • Player Club Membership • Inviting Trial MASTERMINDS

//OBJECTIVE #4 - COMMUNITY BUILDING & BRAND AFFINITY AKA LOYALTY PROGRAM MASTERMINDS

//OBJECTIVE #4 - COMMUNITY BUILDING & BRAND AFFINITY MASTERMINDS

//OBJECTIVE #4 - COMMUNITY BUILDING & BRAND AFFINITY Hit “Like” if you are as big a Charlie Daniels fan as I am! Maybe I’ll run into him tonight! Hey a girl can dream right? MASTERMINDS

//OBJECTIVE #4 - COMMUNITY BUILDING & BRAND AFFINITY Has anyone stopped by Gold’s Deli to try out their AMAZING new cupcakes??? I had the strawberry and it was DIVINE!!! What should I try today... Peanut Butter, Red Velvet or Chocolate?? MASTERMINDS

//OBJECTIVE #4 - COMMUNITY BUILDING & BRAND AFFINITY Happy Moo-nday Boomtownies!!! Just wondering...what’s your favorite slot machine? I like anything with a “bonus round” ... makes me feel like I get more bang for my “buck” ... hehe ... what about you? MASTERMINDS

//OBJECTIVE #4 - COMMUNITY BUILDING & BRAND AFFINITY MASTERMINDS

//OBJECTIVE #4 - COMMUNITY BUILDING & BRAND AFFINITY MASTERMINDS

//OBJECTIVE #4 - COMMUNITY BUILDING & BRAND AFFINITY MASTERMINDS

//OBJECTIVE #4 - COMMUNITY BUILDING & BRAND AFFINITY “Bait bucket” - wallet or gambling kitty MASTERMINDS

//OBJECTIVE #4 - COMMUNITY BUILDING & BRAND AFFINITY “Twang” - gently tugging on a fellow Facebooker’s rubberband or wristband to say hello and introduce yourself. MASTERMINDS

//OBJECTIVE #4 - COMMUNITY BUILDING & BRAND AFFINITY “Standers” - people who always “Bait bucket” - wallet or gambling kitty stand up to perform their bonuses. MASTERMINDS

//OBJECTIVE #4 - COMMUNITY BUILDING & BRAND AFFINITY • 71% of community members say they are more likely to purchase from a brand • 66% of community members note that the community has made them more loyal to a brand • 63% of community members note that they will recommend brand to friends/family Sources: Universal McCann, Exact Target MASTERMINDS

HOW CAN THE // INTEGRATIONOF SOCIAL MEDIA INCREASE THE EFFECTIVENESS OF YOURCURRENT MARKETING EFFORTS? MASTERMINDS

THE// OBJECTIVE: • Create awareness for new penny slots at Beau Rivage MASTERMINDS

THE// CHALLENGES: • Beau Rivage brand • Did not have the most • Did not have the newest MASTERMINDS

HOW DID THEY GET PEOPLE// TALKING? MASTERMINDS

THEY MADE THEM PART OF THE //STORY. MASTERMINDS

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ADVERTISEMENT16th president missing,spotted at Biloxi casinoLure of newpenny slotsbelieved to beimpossible forAbe to resist.BILOXI — AbrahamLincoln has gonemissing from hisiconic position atMt. Rushmore, theLincoln Memorial,and even the five- Honest Abe abandons stonefaced quartet to find new slot on the Gulf Coast.dollar bill. Authoritiesbelieve the former he’s tryin’ to win those “Rumors had been he got his hands on Beau employee. “AndU.S. President is penny slots,” wagers flying for months,” those games. The let me tell youcurrently in Biloxi, Beau player, Hank. mentioned a worker at guy’s a born winner.” something. The manMississippi at Beau “What, with everyone the Lincoln Memorial. Sightings are not can dance.”Rivage Resort & else cashing in on his “He was very aware limited to the slot floor,Casino. face—why shouldn’t of all the hot, new however. Scores of Abe’s rumored official he get a piece penny games: Lucky people have claimed facebook page,Alleged sightings of the action?” Penny, Goldfish 2, to see him “living it facebook.com/AbeAtBeau,have been made of Max Win. We all up” all over Beau certainly seems toMr. Lincoln on the Speculation by the knew it was only a Rivage. “I saw him at indicate he’s havingBeau Rivage slot local authorities matter of time before EIGHT75,” said one a good time. Butfloor. Eyewitnesses further supports a hey, it’s been almostclaim to have seen link between the 150 years since thethe 6’4” bearded man surplus of new penny guy’s last vacation,playing the various slot machines and so if it is really himpenny machines, Lincoln’s recent down there, fewperiodically jumping visits to the Resort could argue that hefor joy and shouting & Casino. In fact, doesn’t deserve it.“Boo-ya,” “Who’s your it’s rumored thatdaddy?!” and “Papa Lincoln was planningneeds a new stove an escape to Beaupipe hat.” Rivage for some time, and with the resortOne Beau patron was now boasting overmore than willing to 800 penny machines,put in his two cents it was simply too A man, believed to be Abe Lincoln, plays theon the recent Lincoln enticing for him to new penny slots at Beau Rivage.sightings. “I betcha pass up. MASTERMINDS

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THE// OBJECTIVE: • Create pre-opening excitement for the remodeled Buffet at Boomtown New Orleans MASTERMINDS

THE// CHALLENGES: • Limited media budget • Community involvement MASTERMINDS

HOW DOTHEY GET – AND KEEP – PEOPLE// TALKING? MASTERMINDS

THEY MADE THEM PART OF SOMETHING //REAL. MASTERMINDS

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Secrets from the Stove Recipe Contest Entry Form Name of Recipe: __________________________________________________________ Your Name: Chef__________________________________________________________ Address: ___________________________ City: ________________ Zip: ___________ Phone Number: _______________________ Cell Number: _______________________ E-mail Address: __________________________________________________________I have read and understand all the information provided with the entry form. Boomtown Casino can use the recipe names, photos,and other images for promotional use.Signature: ___________________________________ Date:___________________ MASTERMINDS

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//SOCIAL MEDIA 201 –CREATING A SOCIAL MEDIA STRATEGY MASTERMINDS

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