Creating a sales strategy

100 %
0 %
Information about Creating a sales strategy
Marketing

Published on March 7, 2014

Author: NicolaWilson3

Source: slideshare.net

Why do we need a sales strategy? By creating a purpose driven sales strategy which is focused on the needs of our target group of potential organisations we can be much more focused on who we are selling to and why. With a more personal sales approach based on needs and understanding we can be more successful in our sales. Sales today is much more targeted and personalised. In an era where everyone can access all information it is important to understand what is going on in our markets and what is happening with your prospected companies to identify potential needs. It’s also easier to find out who you need to speak to & why they may need AIESEC. Steps to creating a sales strategy: 1. Analyse your market! - What is your target market/ sector? - Which Global Talent programme is relevant? - What’s my focus - is it on one specific group of companies and/or is it based on which Global Talent programme? Action to take: - Create a list of companies that you would like to prospect based on your analysis. For the purposes of this exercise have a look for around 10 to 20. 2. Why would the company need AIESEC? - What are the companies talent needs? - What are the features and benefits of the Global Talent programme? - How would Global Talent help this organisation grow and develop? (company need meets AIESEC) For each of these companies research, understand and write this down. Focus on these three questions for 5 of the companies to get things going. Recording it on Podio to ensure that you have a tailored sales approach. 3. Who are the people that I will need to connect with in the company? - Who are the key decision makers in the company that I would need to speak to? (CEO, HR, line managers etc.)? - How can I find their information? (Linkedin, zoominfo.com, website, referral, alumni?) The next step is to contact these companies. However before we do this we need to understand holistically our potential customers to approach them in the best way. To do this we will go about creating empathy maps.

Add a comment

Related presentations

Related pages

Five steps to developing an effective sales strategy ...

Five steps to developing an effective sales strategy ... Lara Morgan is the founder of business growth and sales leadership consultancy Company Shortcuts .
Read more

Tips on Creating a Sales Strategy | Chron.com

A sales strategy can be designed for a specific product, or it can be a set of procedures that a sales professional uses in any given situation. For ...
Read more

Creating a Sales and Marketing Strategy - About.com Money

How to kickstart your sales and marketing by creating an effective sales and marketing strategy.
Read more

Develop a sales strategy | Smarta

Develop a sales strategy. Jumping into selling your product or service without planning how you will go about it is likely to yield far poorer results than ...
Read more

How Sales Managers Create a Successful Sales Strategy ...

How Sales Managers Create a Successful Sales Strategy. ... Creating a successful Sales Strategy will allow sales managers and their sales team to focus ...
Read more

A Good Sales Strategy Includes These Elements - BPM |Online

A Good Sales Strategy Includes These Elements ... The Elements of a Corporate Sales Strategy. Creating a corporate sales strategy is a multi-step process.
Read more

What Is Sales Strategy? | Chron.com

Creating a successful sales strategy requires planning and business analysis. executive business strategy image by bluefern from Fotolia.com
Read more

Key Factors in Creating an Effective Sales Strategy ...

What are the key factors to consider in creating an effective sales strategy? This is Part 3 of 5 of the Strategy Huddle titled, Salesability:
Read more

How to Write a Sales Plan: 12 Steps - wikiHow

How to Write a Sales ... Whether you are trying to develop an overarching guide to your sales business strategy, ... Creating an individual sales plan ...
Read more

The Most Effective Sales Strategy is a Great Message ...

The Most Effective Sales Strategy ... sales strategy is ... Transform Your Company Message – How Volvo Trucks built a sales strategy on creating ...
Read more