Published on March 1, 2014
Creating a Sales Funnel by Repurposing Content Susan Harrison Harrison Kenyon Marketing
Creating a Sales Funnel by Repurposing Content If you have been marketing online for any amount of time you will know that it is important to create a sales funnel for your business. This is a funnel that takes a person through a particular process. Normally the end result is that the person will either make a purchase or join your mailing list.
Creating a Sales Funnel by Repurposing Content In order to achieve either of these two scenarios you need to have a couple of things in place. • 1. You need a product to give away at the beginning of your sales funnel • 2. You need a product which you can sell to your prospects • 3. You need a method of capturing interested prospects and putting them onto your mailing list
Creating a Sales Funnel by Repurposing Content To start this process you will need to set up an autoresponder account, if you don’t already have one. If you are serious about making money online it is well worth the expense and to start off with you will be paying around $20 per month for this service.
Creating a Sales Funnel by Repurposing Content The next item you need is a product to give away at the beginning of your sales funnel. This can be something such as a free report, an ecourse or an informative or instructional video. Most new marketers get stumped here as they don’t know what to give away.
Creating a Sales Funnel by Repurposing Content All you need do is use some content which you have written, or you own the rights to and turn it into a report or video to give away. Many people like to use private label rights material to achieve this, just make sure you purchase quality content.
Creating a Sales Funnel by Repurposing Content You could buy a pre-written report and make changes to it. The types of changes include having a new cover made, adding graphics and additional information to the report. This method is quick and easy and you could easily have your report ready in less than a day.
Creating a Sales Funnel by Repurposing Content The next step in the process is having an actual product to sell. Again use the same process as before to create a larger eBook that you can sell. You may want to record an audio version of the book as well so people can listen to the MP3 files while on the road.
Creating a Sales Funnel by Repurposing Content As people purchase from you they will go onto your buyer’s list inside your autoresponder account. You are now actively building a list that you can promote to on a regular basis. Not sure what to send them? Repurpose more of your content and use that!
Creating a Sales Funnel by Repurposing Content To learn how online marketing can gain your business massive exposure visit www.harrisonkenyon.com
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