Published on March 18, 2014
Creating a Positive Experience for your Website Visitors Lisa Spitz Principle, Lisa Spitz Design URL: lisaspitz-design.com
About Me • B.A. Graphic Design & Psychology, Regis College, Weston MA • M.Des. Interaction Design, Carnegie Mellon University, Pittsburgh PA • Consultant for Institute of Human Center Design site: URL: “http://humancentereddesign.org/” • Consultant for Accessing Safety Initiative site: URL: “http://accessingsafety.org/ “ • Director of Design, CAST, Wakefield MA • Principle, Lisa Spitz Design
Workshop Goal • Meet Jane, an amputee and survivor, in need of help • Define Jane’s Journey • Introduce the concept of User Experience Design • Plan and design Jane’s ideal website experience
Jane is… • Jane is an amputee. • She lives in New York city with her 6-year-old daughter and spouse. • Her spouse was recently jailed, but will soon be released. • This is NOT her first incident of violence. • She is increasingly concerned for their safety. • She don’t know where to begin, but sits down to her computer – because now is her chance to bring herself and her daughter to safety.
Activity • Imagine YOU are Jane. • What will you do next? An online search? • What keywords do you use? • What are you looking for?
User Experience Design
What is User Experience? • "User experience" encompasses all aspects of the end- user's interaction with the company, its services, and its products.” Nielsen Norman Group URL: “http://www.nngroup.com/about/userexperience.html”
The User Experience Honeycomb User Experience Design by Peter Morville: URL: “http://semanticstudios.com/publications/semantics/000029.php”
Back to Jane’s Journey Map…
Jane’s Ideal Website Experience
Design Thinking • What is the experience we’d like to create for Jane? – Step 1: Learn more about Jane – Step 2: Define Jane’s ideal experience – Step 3: Prioritize your site content (for Jane!) – Step 4: Learn how other sites are doing it
Step 1: Learn more about Jane
Activity (2) – 10 Minutes • Imagine, again, that you are Jane. • What else you think Jane is thinking, feeling, doing while researching online. • Tell a story about Jane: Who, What, Where, When, Why, and How?
Step 2: Define Jane’s ideal experience
Activity (3) – 10 minutes • Now think about your own organization and goals. • What you want Jane to feel as a result of coming to your website. (Choose an adjective) • What qualities or experiences embody that adjective and why?
Step 3: Prioritize your site content
Activity (4) – 10 Minutes • Now think about your own website. • What elements of your website will support that adjective? • How would you prioritize those elements?
Activity (5) – 10 minutes • Design your own website using the materials provided (paper, pens, etc). • What goes where? • How does it differ from your current site?
Step 4: Learn how other sites are doing it
Activity (6) – 10 Minutes • Let’s look at some other websites. • What is working well / not well for Jane and based on your adjective?
What’s your big takeaway? • Anything unexpected or uncomfortable? • Anything new and different?
Thank You! • email@example.com • Lisa Spitz Design URL: “www.linkedin.com/in/lisaspitzdesign”
allestimento in cartone per il Cersaie 2014 alberi in cartone scultura in cartone
Quarta turma do workshop de Infografia, ministrado por Beatriz Blanco e Marcos Sin...
We call that "creating a positive user experience." ... Services; Folio; Blog; Reach Us; Creating a Positive User Experience With Your Website. Your ...
As you begin creating content, make sure your website is: ... that your content should be created primarily to give visitors a good user experience, ...
... is a significant part of the overall customer experience. ... vintage comes in because they know you're partial to it. These experiences add ...
... which you charged with developing a National Travel ... visitors.have.a.positive.experience ... of.travel.and.tourism.as.a.top.job.creating ...
... create a positive user experience and a ... improve the user experience on your websites ... user experience testing is vital to creating a ...
... had a positive experience with your ... of your website. No matter where your visitors ... testimonials on your website will let ...
Factors to consider to see the big picture and help improve your website visitors experience. ... Website experience for visitors. ... and creating ...
Many look to the user experience as an overall indicator of Website success. Analyzing how effectively a Website provides for a net positive user ...
The same rule applies when choosing images for your site. A positive image ... bonding experience with the visitors. ... your website’s conversion rate ...