Creating a Positive Experience For Your Website Visitors

60 %
40 %
Information about Creating a Positive Experience For Your Website Visitors
Design

Published on March 18, 2014

Author: lisaspitz

Source: slideshare.net

Creating a Positive Experience for your Website Visitors Lisa Spitz Principle, Lisa Spitz Design URL: lisaspitz-design.com

About Me • B.A. Graphic Design & Psychology, Regis College, Weston MA • M.Des. Interaction Design, Carnegie Mellon University, Pittsburgh PA • Consultant for Institute of Human Center Design site: URL: “http://humancentereddesign.org/” • Consultant for Accessing Safety Initiative site: URL: “http://accessingsafety.org/ “ • Director of Design, CAST, Wakefield MA • Principle, Lisa Spitz Design

Workshop Goal • Meet Jane, an amputee and survivor, in need of help • Define Jane’s Journey • Introduce the concept of User Experience Design • Plan and design Jane’s ideal website experience

Meet Jane

Jane is… • Jane is an amputee. • She lives in New York city with her 6-year-old daughter and spouse. • Her spouse was recently jailed, but will soon be released. • This is NOT her first incident of violence. • She is increasingly concerned for their safety. • She don’t know where to begin, but sits down to her computer – because now is her chance to bring herself and her daughter to safety.

Activity • Imagine YOU are Jane. • What will you do next? An online search? • What keywords do you use? • What are you looking for?

Jane’s Journey

Journey Map

User Experience Design

What is User Experience? • "User experience" encompasses all aspects of the end- user's interaction with the company, its services, and its products.” Nielsen Norman Group URL: “http://www.nngroup.com/about/userexperience.html”

The User Experience Honeycomb User Experience Design by Peter Morville: URL: “http://semanticstudios.com/publications/semantics/000029.php”

Back to Jane’s Journey Map…

Jane’s Ideal Website Experience

Design Thinking • What is the experience we’d like to create for Jane? – Step 1: Learn more about Jane – Step 2: Define Jane’s ideal experience – Step 3: Prioritize your site content (for Jane!) – Step 4: Learn how other sites are doing it

Step 1: Learn more about Jane

Activity (2) – 10 Minutes • Imagine, again, that you are Jane. • What else you think Jane is thinking, feeling, doing while researching online. • Tell a story about Jane: Who, What, Where, When, Why, and How?

Step 2: Define Jane’s ideal experience

Activity (3) – 10 minutes • Now think about your own organization and goals. • What you want Jane to feel as a result of coming to your website. (Choose an adjective) • What qualities or experiences embody that adjective and why?

Step 3: Prioritize your site content

Activity (4) – 10 Minutes • Now think about your own website. • What elements of your website will support that adjective? • How would you prioritize those elements?

Activity (5) – 10 minutes • Design your own website using the materials provided (paper, pens, etc). • What goes where? • How does it differ from your current site?

Step 4: Learn how other sites are doing it

Activity (6) – 10 Minutes • Let’s look at some other websites. • What is working well / not well for Jane and based on your adjective?

Closing

What’s your big takeaway? • Anything unexpected or uncomfortable? • Anything new and different?

Thank You! • lisa@lisaspitz-design.com • Lisa Spitz Design URL: “www.linkedin.com/in/lisaspitzdesign”

Add a comment

Related presentations

My Music Magazine Pitch

My Music Magazine Pitch

October 30, 2014

music mag pitch

Questionaire charts

Questionaire charts

November 4, 2014

bk

Final research

Final research

November 5, 2014

final research

Cersaie 2014

Cersaie 2014

October 30, 2014

allestimento in cartone per il Cersaie 2014 alberi in cartone scultura in cartone

Quarta turma do workshop de Infografia, ministrado por Beatriz Blanco e Marcos Sin...

Related pages

Creating a Positive User Experience With Your Website

We call that "creating a positive user experience." ... Services; Folio; Blog; Reach Us; Creating a Positive User Experience With Your Website. Your ...
Read more

1.4 Create valuable content - Search Console Help

As you begin creating content, make sure your website is: ... that your content should be created primarily to give visitors a good user experience, ...
Read more

Six Ways to Create a Memorable Customer Experience

... is a significant part of the overall customer experience. ... vintage comes in because they know you're partial to it. These experiences add ...
Read more

National Travel & Tourism Strategy - Welcome to Tourism ...

... which you charged with developing a National Travel ... visitors.have.a.positive.experience ... of.travel.and.tourism.as.a.top.job.creating ...
Read more

Usability & User Experience – Smashing Magazine

... create a positive user experience and a ... improve the user experience on your websites ... user experience testing is vital to creating a ...
Read more

How to Effectively Use Testimonials - Entrepreneur - Start ...

... had a positive experience with your ... of your website. No matter where your visitors ... testimonials on your website will let ...
Read more

Creating a great experience for your website visitors

Factors to consider to see the big picture and help improve your website visitors experience. ... Website experience for visitors. ... and creating ...
Read more

How To Quantify The User Experience - SitePoint – Learn ...

Many look to the user experience as an overall indicator of Website success. Analyzing how effectively a Website provides for a net positive user ...
Read more

7 Tips to Boost Your Site’s Conversion Rate Using Images

The same rule applies when choosing images for your site. A positive image ... bonding experience with the visitors. ... your website’s conversion rate ...
Read more