Published on March 10, 2014
Cover Your Back: Writing the Blurb By Dave Bricker
Book Covers in Traditional Bookstores • Book covers attract readers • They inspire the reader to read on and eventually buy the book
Book Covers in e-Bookstores • The majority of today’s books aren’t in the bookstore • In e-bookstores, tiny book covers appear in the corner of the screen • The book description has become even more critical than the cover itself
Cover Blurb’s Purpose
• The cover blurb lets the reader know what to expect • It determines whether the reader should spend his/her money on the book or move on
What Makes Your Book So Great?
• This is the golden question that authors should focus on when writing the cover blurb • Identify the reasons for writing the book • Be clear about the value proposition, what do you want readers to gain from the book?
“Who, What, When, Where, Why?”
• Authors should also consider these questions when writing a cover blurb • Dig deeper into these questions by indicating…
Who is the reader? Who is the writer? Why is your book better than/different from others? What is your genre? Who are similar authors? When does the story occur? Where do the events occur?
Additional Tips & Tricks • The more interesting the blurb is, the more likely it is to be read • Keep it short and sweet • Do an online search for important genre codes on Book Industry Group • Check for spelling and grammar errors • Identify your target audience • Make a short list of words and phrases that describe your book
Want More Tips? Visit: • http://www.smithpublicity.com • https://www.facebook.com/SmithPublicity • https://plus.google.com/+Smithpublicity • https://twitter.com/SmithPublicity • http://www.youtube.com/user/SmithPublicity • http://www.pinterest.com/smithpublicity
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