Published on March 11, 2014
Secure your interest now! Call Lenah @ (603) 6205 3288 Tuesday, 6 May 2014 • 9.00am – 5.30pm Novotel Clarke Quay Hotel, Singapore www.legalnet-asia.com Programme Outline 1. STRATEGY: Build cornerstone of a social media strategy a. Create user-centric content b. Manage diverse conversation c. Grow target community socially 2. STRATEGY: Social Media Readiness Assessment by based on 8 categories a. Top Management Support b. Social Media Skills and Knowledge Gap c. Customer Engagement Level d. Competitive Insight Analysis e. Staff and Resources Allocation f. Plan and Channel Selection g. Process Documentation h. Governance Measurement 3. STAFF: 7 components of a comprehensive social media usage corporate policy a. Corporate Objective b. Scope of the Policy c. Personal use of Social Media d. Acting on behalf of company e. Moderation guidelines f. Media Inquiry Protocol g. Response Strategy Map 4. SOLUTION: 9 evaluation criteria for selecting the suitable social media platforms a. Alignment with company goals b. Cost/benefit Analysis c. Customer Relationship Management d. Expected reach of target audience e. Financial commitment requirement f. Industry practice g. Market Positioning h. People and Performance i. Technical Risk Assessment 5. SOLUTION: 8 steps of creating a master social media strategy for your company a. Identify your target audience b. What is your objective(s)? c. What is your content creation strategy? d. Selecting the suitable platform(s) e. What are the conversation starters? f. What is your collaboration plan to grow your social media community? g. Perform a social media readiness assessment h. What is your measurement of success (KPI)? Who Should Attend • Sales executives and managers • Marketing executives and managers • Brand executives and managers General Managers, Managing Directors, and senior management of companies who want to explore leveraging on social media for business Methodology To anchor the learning and winning behaviour, the talk will incorporates: • Presentation • Group Discussion • Self-reflection Pre-Requisite • Participants should preferably have some social media online experience • Participants should preferably come from companies with some social media presence Corporate Social Media 365 Staff, Strategy and Solutions for Organisational Social Media Success Early Bird Discount! SAVE when you register by 8 APRIL 2014 **Early Bird participants will get a FREE copy of SOCIAL MEDIA 247 book by Andrew Chow, a Social Media and Public Relations strategist
Secure your interest now! Call Lenah @ (603) 6205 3288 PAYMENT METHOD CHEQUE Please post a crossed cheque payable to LegalNet Asia Sdn Bhd TELEGRAPHIC TRANSFER Account Name LegalNet Asia Sdn Bhd Name of Bank Maybank Address 18A, Jalan 14/14, Petaling Jaya 46100 Selangor Darul Ehsan Malaysia Account Number 5-6233-9401-364 SWIFT Code MBBEMYKL DELEGATE DETAILS Delegate 1 Mr / Ms / Mrs / Dr: Position: Department: Tel: Fax: Email: Delegate 2 Mr / Ms / Mrs / Dr: Position: Department: Tel: Fax: Email: Delegate 3 Mr / Ms / Mrs / Dr: Position: Department: Tel: Fax: Email: CONTACT PERSON DETAILS Mr / Ms / Mrs / Dr: Position: Department: Tel: Fax: Email: Company Stamp: BOOKING CONDITIONS 1. Registrations will be confirmed upon receipt of your completed Registration Form. 2. Full payment must be made before the date of the conference. 3. If you are unable to attend the conference, a substitute delegate is welcome at no extra charge. Alternatively, your registration can be credited to a future conference within the next 12 months. 4. For cancellations received in writing more than 3 weeks prior to the conference, a full refund less USD 100 admin charge will be made. Regrettably, no refund can be made less than 3 weeks prior to the event and the amount will remain payable in full. A complete set of conference documentation will be given. 5. All speakers and topics are correct at the time of printing. LegalNet Asia reserves the right to substitute speakers and cancel or alter the content and timing of the programme for reasons beyond its control. 6. Where group discounts are offered, delegates must sign up collectively. WAYS TO REGISTER To register for the Course, fax, email or mail this whole page to: Fax: (603) 6211 1833 Tel: (603) 6205 3288 Email: email@example.com Mail: LegalNet Asia Sdn Bhd D1-3A-16, Solaris Dutamas 1, No.1, Jalan Dutamas 1 50480 Kuala Lumpur, Malaysia Registration Form: (Please read booking conditions) CORPORATE SOCIAL MEDIA 365 TUESDAY, 6 MAY 2014 • 9.00AM – 5.30PM • NOVOTEL CLARKE QUAY HOTEL, SINGAPORE Novotel Clarke Quay, Singapore 177A River Valley Road 179031 Singapore Tel: (65) 6338 3333 VENUE DETAILS REGISTRATION FEE DETAILS Early Bird Fee (Register by 8 April 2014) SGD 850 Normal Fee SGD 890 **Early Bird participants will get a FREE copy of Social Media 247 book by Andrew Chow, a Social Media and Public Relations strategist Closing date of Registration: 2 May 2014 About the Trainer Andrew Chow Andrew Chow is a leading Social Media and Public Relations strategist. He has given Social Media keynotes and training in many institutions. He is also a multi-award winning entrepreneur and a professional speaker currently serving as the President of the Asia Professional Speakers – Singapore. He has co-authored one book with 21 others and also authored 2 books; the latest is SOCIAL MEDIA 247. Andrew is fondly called “ideasandrew” in all his social media connections in platforms like Facebook, Linked, Flickr, etc. He has also founded four of his own social networking portals for business or social groups with over 10,000 profiles. Customised Training Programme NEED TO DEVELOP ENTIRE TEAMS? All our conferences and seminars can be developed into customized programmes to meet your organisation’s specific training needs. For more information on in-house training, please contact Call Shima @ (603) 6205 3188
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