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Corporate presentation reperion lbs - Our view on Location Based Services

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Information about Corporate presentation reperion lbs - Our view on Location Based Services
Marketing

Published on March 14, 2014

Author: BertDijkshoorn

Source: slideshare.net

Description

Reperion LBS's view on Location Based Marketing
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Reperion LBS …location…is…Everything Amsterdam, February 2014

Connect with the connected… • Service your stakeholders with contextual relevant information and activate them as your ambassador • Engage, maintain and extend your customer relationships • Optimise your brand value

Use Case Cinema

Connect with the connected… First their was mobile advertising, then we started building Apps to sell our brands, now Reperion facilitates companies to create loyalty in to customers pockets and handbags • Over 1 billion Smartphones worldwide • Smartphone penetration in the western and developing world close to 60% • 50% of Smartphone users use GPS always on • 40% use location functionality

Population Targeting Selection = Location+Identity+Preference+Availability =PUSH COMMUNICATIONS

Adjustable Apps • Colour • Brand • Disclaimer • Feedback Address • Preferences • Settings • Location Profiles • API’s

White Label Dashboard • Create Apps • Create Users • Create Geo-locations • Create Campaigns • …..and create Dashboards with • Apps, • Users, • Geo-locations • and Campaigns

Rules of engagement 1. Go mobile en enjoy the adventure – This just the beginning 2. Find the value within your customer 3. Engage with customer in their key moments 4. Show your value through push 5. Deliver value based on Location 6. Activate users to optimize their experience (and create relevance) 7. Try not to sell, but involve 8. Combine experience, couponing, and payments 9. Collect data and optimize retargeting and conversions 10. Don’t wait…. Start now

Build thorough relationships • Reward the willingness to share • First time right – no second chances • Respect privacy – let the user be in control

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