Corporate Communications Today, Course Module 1: Introduction

33 %
67 %
Information about Corporate Communications Today, Course Module 1: Introduction
Education

Published on January 30, 2014

Author: wi2

Source: slideshare.net

Description

Institut für Wirtschaftsinformatik, Abteilung Informationsmanagement (wi2), TU Braunschweig, WS 2012/13

Corporate Communications Today Course Module 1: Introduction Susanne Robra-Bissantz

Corporate Communications in traditional Media Marketing MarketResearch Positioning Message Public Relations Topics Pressrelease Incentives „Company Brain“ Mission Internal Communications Topics ICSystems WS 2012/13 | Prof. Dr. Susanne Robra-Bissantz | Corporate Communications Today| Seite 2 Understanding Persuasion

Corporate Communications in traditional Media Marketing MarketResearch Positioning Persuasion Message Public Relations Mission Attention Topics Pressrelease Communicate Quality Reputation AIDA: Selling Products Understanding Recruiting Complaint Management Corporate Social Responsibility WS 2012/13 | Prof. Dr. Susanne Robra-Bissantz | Corporate Communications Today| Seite 3

Corporate Communications in traditional Media Innovation Management Learning Organisation Knowledge Management Employees‘ Satisfaction Idea Management Project Management Internal Communications Topics ICSystems Incentives „Company Brain“ WS 2012/13 | Prof. Dr. Susanne Robra-Bissantz | Corporate Communications Today| Seite 4

Corporate Communications in traditional Media Marketing MarketResearch Positioning Message Public Relations Topics Pressrelease Incentives „Company Brain“ Mission Internal Communications Topics ICSystems WS 2012/13 | Prof. Dr. Susanne Robra-Bissantz | Corporate Communications Today| Seite 5 Understanding Persuasion

Corporate Communications using Social Media are Corporate Communications in a Cooperative Web Society. WS 2012/13 | Prof. Dr. Susanne Robra-Bissantz | Corporate Communications Today| Seite 6

Course Modules CM 5 Knowledge CM 4 Innovation CM 1 Social Media CM 3 „Marketing“ CM 2 Cooperation WS 2012/13 | Prof. Dr. Susanne Robra-Bissantz | Corporate Communications Today| Seite 7 CM 6 Web Society

Web 2.0 / Social Media (wikipedia.org) Web 2.0 is a term coined in 1999 to describe web sites that use technology beyond the static pages of earlier web sites. A Web 2.0 site may allow users to interact and collaborate with each other in a social media dialogue as creators of user-generated content in a virtual community, in contrast to websites where people are limited to the passive viewing of content. Social media allow to create and exchange user-generated content. I.e. Social media are social software which mediate human communication. When the technologies are in place, social media is ubiquitously accessible, and enabled by scalable communication techniques. Technology and Evolution •  Broadband connections and „clouds“ •  Always and everywhere available and usable, •  Interactive communication and multimedia contribution, •  Easy and intuitively to use for everybody, •  Communication between humans. WS 2012/13 | Prof. Dr. Susanne Robra-Bissantz | Corporate Communications Today| Seite 8

Crime Scene: Facebook WS 2012/13 | Prof. Dr. Susanne Robra-Bissantz | Corporate Communications Today| Seite 9

WS 2012/13 | Prof. Dr. Susanne Robra-Bissantz | Corporate Communications Today| Seite 10

The fact is that this invention ... •  will produce forgetfulness in the souls of those who use it. •  They will not need to exercise their memories, calling things to mind no longer from within themselves by their own unaided powers, but under the stimulus of external marks that are alien to themselves. •  And as for wisdom, it will be widely found without benefit of an instruction; in consequence, people entertain the delusion that they have wide knowledge, while they are, in fact, for the most part incapable of real judgment. Plato on Writing, 390 a.D. WS 2012/13 | Prof. Dr. Susanne Robra-Bissantz | Corporate Communications Today| Seite 11

Standard Situations of Technology Criticism (Kathrin Passig) 1.  What the hell is it good for? 2.  Who on earth will ever want something like that? 3.  There is only a priviledged or dogdy minority that will use that. 4.  This is fashion. This will quickly disappear. 5.  This has no consequences on what I‘m doing. 6.  I tried it. But it doesn‘t work properly. Or: but it is too expensive. 7.  We have to be careful. Children or weak characters will not be able to handle that. 8.  There are people, that act as if they cannot live without it any more. This is a sign for bad breeding. 9.  The new technology changes whatever we did without it before to the worse (Reading, Calculating, Writing, Networking). … Unlearning… WS 2012/13 | Prof. Dr. Susanne Robra-Bissantz | Corporate Communications Today| Seite 12

Unlearning! Computer Games (Addiction, Isolation) Television (escapist, influencing) Email (Information overflow, unemotional) Social Media? WS 2012/13 | Prof. Dr. Susanne Robra-Bissantz | Corporate Communications Today| Seite 13

Examples of Social Media Social Network: network, build groups, contribute and follow acitvities Wiki: contribute knowledge, work jointly on articles, find and link articles Blog: Contribute interesting or exciting ideas, comment, search (Tagcloud), in timely order. Twitter: distribute short messages to friends, follow, search for news (Hashtag, #). YouTube: publish videos, search, comment, broadcast like a TV channel. WS 2012/13 | Prof. Dr. Susanne Robra-Bissantz | Corporate Communications Today| Seite 14

Add a comment

Related presentations

Related pages

Corporate Communications Today - Course Module 1 - YouTube

Course Corporate Communications Today Professor Dr. Robra-Bissantz ... Corporate Communications Today - Course ... 3.1.10 What the ...
Read more

Corporate Communications Today, Course Module 1: Social ...

Corporate Communications Today, Course Module 1: ... VP Global Corporate Communications, ... 1:04. wiitubs 675 views. 1 ...
Read more

Marketing Communications - Edinburgh Business School

A World of Marketing Communications xiii Overview of the Course ... 1 Introduction to Marketing Communications ... 1: Bioform® 8/29 Module 9 Corporate ...
Read more

INTRODUCTION TO MASS COMMUNICATION - University of Calicut

INTRODUCTION TO MASS COMMUNICATION ... Introduction to Mass Communication Page 5 MODULE I ... 1. Communication is the exchange of meanings between ...
Read more

Introduction to Communication Science - University of ...

Introduction to Communication Science from ... as a science and reflect on today’s dominant paradigms. The course also extends beyond the ... 1 course ...
Read more

COMMUNICATION SKILLS MODULE

COMMUNICATION SKILLS MODULE ... knowledge regarding their respective area of interests and course/s they ... Introduction to Communication Skills 1.
Read more

COMMUNICATION TRAINING MODULE - ijhssnet.com

COMMUNICATION TRAINING MODULE ... today communication plays a crucial role ... Many writers have identified the advantages of good communication: 1.
Read more

Communication Science - University of South Africa

1 Introduction The Department of ... modules in Communication Science as optional modules are exempt from the Prerequisite. ... level module in ...
Read more

Coursera - Free Online Courses From Top Universities ...

... Coursera provides open, ... Introduction to Environmental Law and Policy. ... 1 course. The University of ...
Read more

Course 700 Introduction to OSH Management - OSHAcademy

Introduction to OSH Management ... Module 1 Quiz ... Copyright © 2015 Geigle Safety Group, Inc. Page 1 of 85 Course Introduction
Read more