Corporate blogging among Nordic listed corporations

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Information about Corporate blogging among Nordic listed corporations
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Published on November 10, 2008

Author: kullin

Source: slideshare.net

Description

Nordic Large Cap blogging survey. A report about proactive blogging among the largest listed corporations in Sweden, Norway, Finland and Denmark.

Nordic Large Cap blogging index: - corporations and the conversation Nov 2008 Burson-Marsteller

Overview Number of companies (official list by OMX + Norway on July 18, 2008): Sweden: 56 Finland: 27 Denmark: 24 Norway: 25 (excluding multiple listings) Research performed during Aug and Sept 2008.

Number of companies

(official list by OMX + Norway on July 18, 2008):

Sweden: 56

Finland: 27

Denmark: 24

Norway: 25

(excluding multiple listings)

Research performed during Aug and Sept 2008.

List of blogs - Finland Nokia: several blogs, for example http://blog.n-gage.com/ http://blogs.s60.com/

Nokia: several blogs, for example

http://blog.n-gage.com/

http://blogs.s60.com/

List of blogs - Norway Telenor http://trainee-blog.telenor.com/

Telenor

http://trainee-blog.telenor.com/

List of blogs - Sweden ABB: RobotStudio's Blogg http://robotstudio.blogspot.com/ Electrolux: Second life blog http://secondlife.electrolux.com Ericsson: Televisionary blog http://www.ericsson.com/campaign/televisionary/blog.html Ericsson: Ericsson Racing Team http://www.ericssonracingteam.com/#url=/en/siteroot/TEAM/

ABB: RobotStudio's Blogg

http://robotstudio.blogspot.com/

Electrolux: Second life blog

http://secondlife.electrolux.com

Ericsson: Televisionary blog

http://www.ericsson.com/campaign/televisionary/blog.html

Ericsson: Ericsson Racing Team

http://www.ericssonracingteam.com/#url=/en/siteroot/TEAM/

List of blogs - Sweden NCC: Student blog http://www.ncc.se/sv/Jobba-hos-oss/Student/Var-blogg/ Skanska: Global trainee blogs http://www.skanska.com/en/Careers/Students--graduates/Skanska-programs/Global-Trainee-program/Blog/ Swedbank: Sparabloggen www.sparabloggen.se Tele 2: OS-bloggen http://www.tele2.se/os-blogg.html (blog has been discontinued, Nov, 2008)

NCC: Student blog

http://www.ncc.se/sv/Jobba-hos-oss/Student/Var-blogg/

Skanska: Global trainee blogs

http://www.skanska.com/en/Careers/Students--graduates/Skanska-programs/Global-Trainee-program/Blog/

Swedbank: Sparabloggen

www.sparabloggen.se

Tele 2: OS-bloggen

http://www.tele2.se/os-blogg.html

(blog has been discontinued, Nov, 2008)

List of blogs - Sweden Telia: iPhone blog http://www.teliaiphoneblog.se West Siberian Resources Ltd: The official West Siberian Resources Ltd. Blog (blog has been discontinued with the appointment of a new Managing Director, Oct 30, 2008) http://www.westsiberian.com Volvo: Volvo Buses Environmental Blog http://212.181.8.238/webbplatser/vbeb/default.aspx Volvo: Mission IT Blog http://212.181.8.238/webbplatser/volvoitblog/default.aspx

Telia: iPhone blog

http://www.teliaiphoneblog.se

West Siberian Resources Ltd: The official West Siberian Resources Ltd. Blog (blog has been discontinued with the appointment of a new Managing Director, Oct 30, 2008)

http://www.westsiberian.com

Volvo: Volvo Buses Environmental Blog

http://212.181.8.238/webbplatser/vbeb/default.aspx

Volvo: Mission IT Blog

http://212.181.8.238/webbplatser/volvoitblog/default.aspx

Titles of bloggers, examples Trainees VP, Applications Software Strategy Research professor (external) Strategic Marketing Manager Director Product Management Director Tactical Marketing Head of Investment Center Writer Head of Institute for Private Economy Employee, Structured Products Managing Director Volvo Buses Environmental Director IT expert Commerce Manager for Software Products at ABB Robotics External: Swedish Olympic Committee

Trainees

VP, Applications Software Strategy

Research professor (external)

Strategic Marketing Manager

Director Product Management

Director Tactical Marketing

Head of Investment Center

Writer

Head of Institute for Private Economy

Employee, Structured Products

Managing Director

Volvo Buses Environmental Director

IT expert

Commerce Manager for Software Products at ABB Robotics

External: Swedish Olympic Committee

Number of companies with blogs

Companies that blog

Industry sectors

RSS enabled* *Companies that use RSS on at least one of its blogs

Comments enabled* *Companies that allow comments on at least one of its blogs.

Trackbacks enabled *Companies that allow trackbacks on at least one of its blogs

Social bookmarks* *Companies that use social bookmarks on at least one of its blogs

Contact About Burson-Marsteller Burson-Marsteller is a fully integrated communications agency with a core competency in digital media. The agency develops communications strategies around social media/community, online reputation management, interactive experience design, digital business management, and mobile marketing on behalf of corporations, consumer brands, government agencies and other large organizations. In the past year, Burson-Marsteller’s digital practice has led award winning programs such as the Treasury Department’s digital unveiling of new the $5 bill, Second Life on behalf of The Mexico Tourism Board, Hormel Foods digital overhaul, and integrated communications planning and execution for Transitions Optical. Burson-Marsteller is a part of Young & Rubicam Brands, a subsidiary of WPP (NASDQ:WPPGY), one of the world’s leading communications services networks. Blog: Digital Perspectives Blog http://www.digitalperspectiveblog.com/ B-M on Twitter http://twitter.com/BMdigital B-M Nordic: Hans Kullin, Digital Strategist Nordic, +46 70 291 78 22, [email_address] , http:// twitter.com/kullin

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