Copywriting vs Ghost Writing

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Information about Copywriting vs Ghost Writing

Published on February 25, 2014

Author: cathygoodwin1



Copywriting vs Ghostwriting: Many service business owners want to create compelling online marketing content, but are concerned that copywriting "won't sound like me." In a sense, copywriting is ghostwriting. The copywriter channels your message. For the video
From Cathy Goodwin, Ph.D. of

“Copywriting vs. Ghostwriting (and why you should care)” By Cathy Goodwin, Ph.D.

Somebody asked me … Do you do ghost writing?

Ghostwriting • Somebody writes for you but uses your name. • The REAL writer is anonymous.

Copywriting Traditional definition: Writing to persuade. Part of marketing and advertising. Current definition: Encompasses role of marketing to include relationships with clients and prospects.

Copywriting includes … Websites - Social Media - Blogs - FB / LI / TW and more - Ebooks and Reports (especially giveaways) - Sales letters

Traditional Ghost Projects Memoirs Speeches Letters Legal briefs and opinions

Copywriting is Ghostwriting PLUS Your sales letter goes out over your name and website. Your ebooks deliver marketing as well as information.

T he REAL question is …

Does Your Writer Have To Sound Like You? Message will be more important than exact style. “Anybody can do this. If I can, you can!” “I am passionate about helping my clients within the law.” Think of emotional rather than logical impact. Focus on position rather than personality. Authority figure “Buddy” or “Girl Next Door” Celebrity

Next Steps • • •

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