Published on February 25, 2014
“Copywriting vs. Ghostwriting (and why you should care)” By Cathy Goodwin, Ph.D. http://www.CathyGoodwinMarketing.com
Somebody asked me … Do you do ghost writing?
Ghostwriting • Somebody writes for you but uses your name. • The REAL writer is anonymous.
Copywriting Traditional definition: Writing to persuade. Part of marketing and advertising. Current definition: Encompasses role of marketing to include relationships with clients and prospects.
Copywriting includes … Websites - Social Media - Blogs - FB / LI / TW and more - Ebooks and Reports (especially giveaways) - Sales letters
Traditional Ghost Projects Memoirs Speeches Letters Legal briefs and opinions
Copywriting is Ghostwriting PLUS Your sales letter goes out over your name and website. Your ebooks deliver marketing as well as information.
T he REAL question is …
Does Your Writer Have To Sound Like You? Message will be more important than exact style. “Anybody can do this. If I can, you can!” “I am passionate about helping my clients within the law.” Think of emotional rather than logical impact. Focus on position rather than personality. Authority figure “Buddy” or “Girl Next Door” Celebrity
Next Steps • http://www.CathyGoodwinMarketing.com • http://budurl.com/copyfix • http://budurl.com/jumpcall
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