Published on February 25, 2014
“Copywriting vs. Ghostwriting (and why you should care)” By Cathy Goodwin, Ph.D. http://www.CathyGoodwinMarketing.com
Somebody asked me … Do you do ghost writing?
Ghostwriting • Somebody writes for you but uses your name. • The REAL writer is anonymous.
Copywriting Traditional definition: Writing to persuade. Part of marketing and advertising. Current definition: Encompasses role of marketing to include relationships with clients and prospects.
Copywriting includes … Websites - Social Media - Blogs - FB / LI / TW and more - Ebooks and Reports (especially giveaways) - Sales letters
Traditional Ghost Projects Memoirs Speeches Letters Legal briefs and opinions
Copywriting is Ghostwriting PLUS Your sales letter goes out over your name and website. Your ebooks deliver marketing as well as information.
T he REAL question is …
Does Your Writer Have To Sound Like You? Message will be more important than exact style. “Anybody can do this. If I can, you can!” “I am passionate about helping my clients within the law.” Think of emotional rather than logical impact. Focus on position rather than personality. Authority figure “Buddy” or “Girl Next Door” Celebrity
Next Steps • http://www.CathyGoodwinMarketing.com • http://budurl.com/copyfix • http://budurl.com/jumpcall
Test forum ... "Daronsa Member Registered: 2015-12-01 Posts: 30,411 ghost writing vs copywriting Garon Quinn aus Lunen fand die antwort auf eine ...
Copywriting Content is unique content writing service provider. Contact today for web copy writing, article writing, press release or eBook writing.
Copywriting. Copywriting is the art of writing copy that persuades or influences a reader to take action. The most common use of copywriting in Internet ...
Copywriting is written content conveyed through online media and print materials. Copy is content primarily used for the purpose of advertising or marketing.
Awesome copywriting for all your content. Blogs, social, content planning, and much more. Express Writers is trusted by thousands of brands. Order Online.
J.P Ghostwriting. Let's win you the ... Custom C.Vs. Role-targeted ... The solution we offer as a copywriting company is to write these documents for you ...
Copywriting; Moderation; Data; ... Home / Blog / Freelancer Space / Authorship vs. Ghostwriting – Which Is ... ghostwriting vs. authorship is a ...
Ron Brackin - Ghostwriting, Copywriting, Consulting Jay Arhosh. ... Tsu Surf vs Danny Myers heated ghostwriting debate - Duration: 52:25.
“Scott Martin is a rare find—a direct response copywriter who understands how to motivate customers to call or get out their credit cards and buy!