Conversion Rate Web Design

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Information about Conversion Rate Web Design

Published on April 7, 2008

Author: alexdesigns

Source: slideshare.net

Description

High level overview of designing website for ecommerce to improve conversion rates, build traffic with SEO, track data with web analytics and improve brand exposure with social media websites.

@AlexDesigns www.alexdesigns.com

www.alexdesigns.com

Conversion Rate Web Design "Conversion rates ... the percentage of unique visitors who take a desired action upon visiting the website. The desired action may be submitting a sales lead, making a purchase, viewing a key page of the site, downloading a whitepaper, or some other measurable action." 1. Creating eCommerce Sites 2. Designing for SEO 3. Define a Sales Funnel 4. Create Landing Pages 5. A/B & Multivariate Testing 6. Web Analytics 7. Brand w/ Socal Media

Conversion Rate Web Design

1. Creating eCommerce Sites

2. Designing for SEO

3. Define a Sales Funnel

4. Create Landing Pages

5. A/B & Multivariate Testing

6. Web Analytics

7. Brand w/ Socal Media

Creating eCommerce Websites Discovery phase, planning and wireframes!

Creating eCommerce Websites

Creating eCommerce Websites Homepage web design example.

Creating eCommerce Websites

Creating eCommerce Websites Product page example.

Creating eCommerce Websites

Creating eCommerce Websites Multi-store : Shared Accounting, Inventory, CRM but completely different websites to maximize ROI. enablemart.com ishopergonomics.com ishopeducation.com 3 times the amount of opportunity for leads, sales, seo and persona targeting.

Creating eCommerce Websites

Designing For SEO Your CSS needs to be Search Engine Friendly

Designing For SEO

Define A Sales Funnel Funnel = Isolated user experience to optimize leads and conversion rates

Define A Sales Funnel

Example: BAD Sales Funnel GoDaddy - Endless upsells and long pages.

Example: BAD Sales Funnel

Example: GOOD Sales Funnel NetFlix - Short pages and visually appealing.

Example: GOOD Sales Funnel

Create Landing Pages Wireframe it first!

Create Landing Pages

Create Landing Pages Leads are more important than conversions!

Create Landing Pages

A/B & Multivariate Testing

A/B & Multivariate Testing

Web Analytics Data is the reason to make site changes.

Web Analytics

Build Brand Exposure with Social Media Websites

Build Brand Exposure

with Social Media Websites

Build Brand Exposure with Social Media Websites

Build Brand Exposure

with Social Media Websites

Build Brand Exposure with Social Media Websites

Build Brand Exposure

with Social Media Websites

Choosing your platform Building form scratch is not economical Software with Support Easy to skin with CSS Easy to set up payment process SEO Friendly CMS Multi-store capability Suggest: Netsuite, Volusion, Shopify, GoDaddy - plus Magneto

Choosing your platform

@AlexDesigns www.alexdesigns.com Questions or feedback?

www.alexdesigns.com

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