Converging Trends Impacting Associations (Webinar)

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Information about Converging Trends Impacting Associations (Webinar)

Published on November 23, 2009

Author: guestedc8717e

Source: slideshare.net

Description

Three converging trends are impacting associations and nonprofit organizations.

I'll be facilitating a Peach New Media Webinar presentation/discussion on a December 9 on this topic.

Please read, share, comment and participate in this discussion on how social media, content marketing and cause marketing are converging to impact how associations work.

Converging Trends Impacting Associations

Converging Trends Impacting Associations Content Marketing Cause Marketing Social Media

SOCIAL MEDIA Content Marketing Cause Marketing Social Media

Social Media Blogs Google News Alerts Facebook / MySpace YouTube LinkedIn Twitter Flickr

Blogs

Google News Alerts

Facebook / MySpace

YouTube

LinkedIn

Twitter

Flickr

Social Media What: Community, relations, research Old: Word of mouth, networking New: Web-based tools w/o gatekeeper Why: Community-member building

Social Media Strategic advantages for business, brand, associations, individuals A blank white board Combines audio, video, text Functions: communicate, engage, education, market Values: sharing, giving, transparency

Strategic advantages for business, brand, associations, individuals

A blank white board

Combines audio, video, text

Functions: communicate, engage, education, market

Values: sharing, giving, transparency

Social Media DEFENSIVE : Research Tool Google News Alerts Twitter Search Slide Share PRO-ACTIVE : Branding & Member Tool Sharing 2-way communications Fund-raising

DEFENSIVE : Research Tool

Google News Alerts

Twitter Search

Slide Share

PRO-ACTIVE : Branding & Member Tool

Sharing

2-way communications

Fund-raising

Defensive / Research

LinkedIn

Facebook

SlideShare

Twitter

Social Media as Fundraiser

CONTENT MARKETING Content Marketing Cause Marketing Social Media

Content Marketing What: Sharing content NOT selling Old: Controlled, Members Only New: Open to all (w/exceptions) Why? Be filter for members Be thought leader If you don’t someone else will Examples: marketingprofs.com raintoday.com DrakeCo Clients: CLA, DCHA – Tip of Weeks

 

 

CAUSE MARKETING Content Marketing Cause Marketing Social Media

Cause Marketing What: NonProfit & For Profit Old: Philanthropy New: Marketing for Purpose & Passion Why: Engagement, awareness, funds Examples: Trees for Troops MO KidsFirst Golden Corral, Applebee’s

 

 

Sam’s, Aquafina & KAB

50,554 military families received farm-grown Christmas trees Delivered to 53 military locations in 17 countries Coordinated international media coverage

50,554 military families received farm-grown Christmas trees

Delivered to 53 military locations in 17 countries

Coordinated international media coverage

Social Media & Cause SM can enhance impact of cause marketing Examples: Twestivals; Tweetsgiving; TweetUp4Troops Follow SM “rules of engagement” Don’t exclude traditional media / networking http://bit.ly/22HmP0

SM can enhance impact of cause marketing

Examples: Twestivals; Tweetsgiving; TweetUp4Troops

Follow SM “rules of engagement”

Don’t exclude traditional media / networking

http://bit.ly/22HmP0

Twitter & Fund-raising

Putting It All Together Content – become thought leader Social Media – engage members Cause – excite & energize members

Content – become thought leader

Social Media – engage members

Cause – excite & energize members

Resources SOCIAL MEDIA SM ROI & other numbers: http://bit.ly/4lOSmW SM “Flower” for Volunteers: http://bit.ly/1yd8z6 Twitter is NOT Social Media: http://bit.ly/3HoyJd CONTENT MARKETING Content that Sleeps, Creeps, Leaps: http://bit.ly/1wk1Un 4-Step Strategy: http://bit.ly/FPZdt Content Marketing Playbook: http://bit.ly/QJ5oO CAUSE MARKETING CM Guide: http://stepbystepfundraising.com/guide-to-cause-marketing# Cause Marketing Forum: www.causemarketingforum.com www.Causeaholic.com

SOCIAL MEDIA

SM ROI & other numbers: http://bit.ly/4lOSmW

SM “Flower” for Volunteers: http://bit.ly/1yd8z6

Twitter is NOT Social Media: http://bit.ly/3HoyJd

CONTENT MARKETING

Content that Sleeps, Creeps, Leaps: http://bit.ly/1wk1Un

4-Step Strategy: http://bit.ly/FPZdt

Content Marketing Playbook: http://bit.ly/QJ5oO

CAUSE MARKETING

CM Guide: http://stepbystepfundraising.com/guide-to-cause-marketing#

Cause Marketing Forum: www.causemarketingforum.com

www.Causeaholic.com

Converging Trends Impacting Associations Steve Drake President Drake & Company [email_address] 636/449-5050 Twitter: @stevedrake @causeaholic LinkedIn: Steve Drake SlideShare: Steve Drake Blog: http://blog.drakeco.com Blog: www.causeaholic.com

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