Convergence + The Digital Agency

50 %
50 %
Information about Convergence + The Digital Agency

Published on March 12, 2008

Author: darmano



My slideshow from Interaction 08

Experience Design, Convergence + The Digital Agency David Armano | Logic + Emotion

Interaction Design as Catalyst

According to WIKI… “As products become more complicated, often due to technology, designers are facing new challenges in gaining strong user acceptance. The number of people using and developing products powered by some sort of technology continues to grow; these new systems are more functional and robust than ever, providing more features, functionality, and capabilities.”

According to WIKI… However, with the added complexity, the new generation of products is becoming more difficult to understand and use. As a result, users become more frustrated, unhappy and less productive. Large portions of functionality in the complicated software products and consumer electronics go unused, and products often fail in the consumer world due to their unnecessarily complicated user interfaces.”

De-contructing Digital Experience Design human. technical. aesthetic. Digital Experience Design exists as the design of behavior, bounded by three core interests: Human, Technical and Aesthetic.

Gurus Past + Present

Gurus Past: Specialists In Defined Fields Tacticians Usability Experts Creative Geniuses Web Consultants

Gurus Present: “Generalists” Who Blur The Lines Tim Brown :: IDEO Robert Greenberg :: R/GA Alex Bogusky :: CP+B Design Strategy & Innovation Consumer Engagements Momentum Creators

Teams Past:

Teams Present:

How Long is Your “Fuzzy Tail”? not as fuzzy rigid awfully fuzzy getting fuzzy fuzzy

Websites: The Way It Was Usability-driven Creative-Driven Tech-Driven

People-Driven Experiences: The Way It Needs To Be People-Driven

Point In Case Website (1999)

From Web Sites to Digital Experiences 1 Digital Brand Experience (2007) 3 2

The E-word “Companies stage an experience when they engage customers in a memorable way”

Product + Experience Design Source: Kevin Mullet—The Essence of Effective Rich Internet Applications (2003)

Useful, Valuable…Emotional? Source: Peter Morville— Ambient Findability When done effectively, Experience Design leads to perceived value and positive emotions/feelings informally known as “the warm and fuzzies”

What’s The Role of the Modern Agency?

Agency Roles Are Getting Fuzzy “Our advertising agency, Crispin Porter + Bogusky, said it was time to bring back the Rabbit name.”

Proof of Fuzziness

Gaming :: XBOX 360 Interface

AKQA :: Digital Marketing

Event Marketing :: Picture A Healthy World

Frog Design :: Design Consultancy

Retail Experience :: Hershey Store

Ogilvy :: Big Brand Agency

Multi-channel Experience :: Dominoes Pizza 1 2 3

Crispin Porter + Bogusky :: “The Factory”

Digital Experience Design What does a team look like?

T-shaped thinking “People who are so inquisitive about the world that they're willing to try to do what you do. We call them quot;T-shaped people.quot; They have a principal skill that describes the vertical leg of the T—they're mechanical engineers or industrial designers. But they are so empathetic that they can branch out into other skills, such as anthropology, and do them as well. They are able to explore insights from many different perspectives and recognize patterns of behavior that point to a universal human need”.~Tim Brown, IDEO

Merging T-Shaped Thinking With Traditional Creativity

4 Dimensional Minds

Teams With Overlapping Skills + Strengths

Some Examples

NASA iPhone Application

My Vegas + RSVP Event Planner 1 2

What Will Agency 2.0 Look Like? c

c Less like this…

c More like this…

Wanted: DaVinci-Like People Thinkers + Doers Fuzzy Agencies Clear + Measurable Results

Thank You.

Experience Design, Convergence + The Digital Agency David Armano | Logic + Emotion

Add a comment

Related pages

Services — Convergence Digital

For large businesses that offer a wide variety of products and services, ... Convergence Digital's team of SEM managers ... with your agency ...
Read more

Home - Convergent Digital Marketing Agency

Digital Marketing and Interactive Management Agency. Web Development, SEO, Social Media Marketing, Magento, Wordpress and we are Google AdWords Certified
Read more

DIGITZ - Pakistan's Leading Digital Media Agency

Digitz is a full-service digital agency blending strategic, creative, media and technical expertise to create business value. Learn more here.
Read more

COPY PPC Management - For Agencies - Convergence Digital

COPY PPC Management - For Agencies. ... If you’re an agency looking to expand your agencies digital presence, ... ©Copyright 2015 Convergence Digital.
Read more

Convergent Media Group (CMG) - Full-Service Digital Agency

Convergent Media Group (CMG) – Eastern Europe’s first pan-regional full service digital ad agency. Since 2001: 4 offices in Russia, Croatia, Ukraine
Read more

Convergence Point Media | Pharma Digital Marketing Agency

Digital Media Planning. We exist for the relentless pursuit of measurable value through media. Our results-driven approach leverages a powerful convergence ...
Read more

Agency Of Convergence - Visual Media & Internet Solutions

The Agency of Convergence is a Visual and Digital media production and Internet solutions company based in Seville, Spain.We specialize in digital content ...
Read more

Pakistan's Top Digital Media Agency - Converge Technologies

Converge Technologies is the pioneer digital media marketing agency in Pakistan providing solutions for digital strategy, mobility, content & web ...
Read more

Full Service Digital Agency in Costa Rica | 77 Digital

We are a Full Service Digital Agency based in Costa Rica. 77 Digital offers a wide variety of Technology, Content, Design and Digital Marketing solutions.
Read more

Trends: Digital Convergence -

Advertising Trends: Digital Convergence . Like most areas of marketing, advertising is changing rapidly. Some argue that change has affected advertising ...
Read more