Convergence of media

63 %
38 %
Information about Convergence of media
Social Media

Published on March 20, 2014

Author: piyushlulla



Convergence in media with live examples

What is convergence of media? • The process of various media platforms coming together both through technology and through content. • Technical definition: Media convergence is the merging of mass communication outlets – print, television, radio, the Internet along with portable and interactive technologies through various digital media platforms.

Diagrammatic representation:-

Types of Convergence:-  Internet.  Laptop.  Portable Phones.  Tablet PC’s.  Stereo Devices.  Gaming consoles.

Examples of Converged media:-  Social Networking.  Applications in a smartphone.  SMS Promotion.  Email awareness.  Hoardings.  Advertisements on a social messaging app.  Barcode scanning.

Content Wise convergence:-  When a text message has a direct link to a website.  Hoarding information redirecting to a website.  E-newspaper applications.  When an email helps you reach a particular website.  While conversing with friends and family the user encounters an advertisement which further redirects to a website.

What are the opportunities in Convergence of Media ?  Content delivery through variety of media.  Provides various tools for interactivity.  Cost reduction.  Increasing functionality.  Easier and quicker feedback mechanism.

Challenges:-  In a way it gives rise to clutter if not handled properly  Copying of content(plagiarism).  Problem for older generation to cope with ever-changing technology.  Comes with a price.  A newspaper costs 5 Rs where as mobile phone with internet will cost at least 8grands.

Example:-08/01/2014  B) Text messages having direct links to the websites.  Text messages received on a smartphone.  Myntra online shopping website sending promotional messages.

Example:-09/01/2014  C) Social Networking apps sharing reviews.The links further redirecting to the respected website with more information.  Facebook Application being used on a smartphone.

Example:-10/01/2014  D) Advertising in a application. The links further redirecting to the respected website with more information.  Zedge Application being used on a smartphone.  The advertisement is of Quickr.

Example:-11/01/2014  G) Smartphones having an ability to scan barcodes which further redirect to the respected website.  The application ‘Barcode Scanner’ is available at the ‘Play Store’ which can be installed without any cost.

Example:-12/01/2014  E) Email awareness about various offers.The links further redirecting to the respected website with more information.  Email being received on a smartphone.  Abercrombie & Fitch sending promotional e-mails.

Example:-13/01/2014  F) Hoardings / Newsletters redirecting to websites.

Example:-14/01/2014  A) An article from a e-newspaper application.  The EconomicTimes Application being used on a smartphone.

Weekly observations:-  The instances mentioned in the above slides were being noticed on a daily basis.  The examples have the dates at which they were observed and noted respectively.

Assignment on Convergence of media ThankYou… BBA - 1 (Piyush Lulla)

Add a comment

Related presentations



November 11, 2014

monografia de papantla

Small deck used during Use Case roundtable at JiveWorld 2014. On each on the 14 ta...

This 30 minute presentation was given at the 2014 Rochester Young Professionals En...

Related pages

Convergence Media – Multimedia Services

convergence media journalism / editing / photography / social media header button label:start a project start a project
Read more

Concentration of media ownership - Wikipedia, the free ...

Concentration of media ownership (also known as media consolidation or media convergence) is a process whereby progressively fewer individuals or ...
Read more

Technological convergence - Wikipedia, the free encyclopedia

Technological convergence is the tendency that as technology changes, ... Media convergence is the interlinking of computing and other information ...
Read more

media convergence |

Media convergence, phenomenon involving the interconnection of information and communications technologies, computer networks, and media content.
Read more

Media Convergence - The Canadian Encyclopedia

Chicago 16 th Edition. Gasher, Mike. "Media Convergence." In The Canadian Encyclopedia. Historica Canada, 1985—. Article published September 6, 2011
Read more

What is Media Convergence ? - University of Florida

The term "media convergence" may not be as familiar as it should be. In today's information age, we are all surrounded by examples of converged ...
Read more

Convergence Media History: ebook jetzt bei

eBook Shop: Convergence Media History als Download. Jetzt eBook sicher bei Weltbild runterladen & bequem mit Ihrem Tablet oder eBook Reader lesen.
Read more

Convergence Media Store

Welcome to the Online Media Store for Convergence Church in Fort Worth Texas.
Read more

Convergence - Malia, Boris Blank: Musik

Convergence - Malia, Boris Blank: Musik. Prime testen Musik-CDs & Vinyl. Los. Alle ... Verkauf durch Amazon Media EU S.à r.l..
Read more