Converge Cs

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Information about Converge Cs
Business & Mgmt

Published on October 29, 2008

Author: KHAbidi

Source: slideshare.net

Description

Corporate Presentation

Case Studies

Company Overview Converge Technologies is a Mobile Content Delivery Innovator and Aggregator , offering out of the box digital activation promos based on novel telecommunication solutions catering to the unique characteristics of the Pakistani VAS market. The only company, which ‘converges’ all mediums Text, Voice, Web & WAP. Setup in January 2007 by a set of pioneers, the Karachi based company has offices in Dubai and Islamabad. Operates across four business segments: NEXT Mobile Entertainment Largest VAS content partner to operators in Pakistan including: Mobilink, Telenor, Ufone, Warid, Paktel, etc. Digital Services Owns and operates web properties Udhum.com Mobile marketing services for many Major Brands Web development & assisting in Media Buying services Events & Promotion Focused on BTL advertising & promotions – covering conceptualization and execution Inserting digital marketing in different concepts CRM & Voice Developing user-friendly IVRs (entertainment, content, feedback generating) Implementation of CRM activity for consumer-centered brands

Converge Technologies is a Mobile Content Delivery Innovator and Aggregator , offering out of the box digital activation promos based on novel telecommunication solutions catering to the unique characteristics of the Pakistani VAS market.

The only company, which ‘converges’ all mediums Text, Voice, Web & WAP.

Setup in January 2007 by a set of pioneers, the Karachi based company has offices in Dubai and Islamabad.

Operates across four business segments:

Largest VAS content partner to operators in Pakistan including:

Mobilink, Telenor, Ufone, Warid, Paktel, etc.

Owns and operates web properties

Udhum.com

Mobile marketing services for many Major Brands

Web development & assisting in Media Buying services

Focused on BTL advertising & promotions – covering conceptualization and execution

Inserting digital marketing in different concepts

Developing user-friendly IVRs (entertainment, content, feedback generating)

Implementation of CRM activity for consumer-centered brands

Strategic Global Alliances Hungama Mobile Management Association of Pakistan Partnership with PAN Records, UK The Indus Entrepreneurs Mobile Marketing Association Worldwide Pakistan Telecommunication Association NEXT

GSM Partners Inter-connect Broadcasting Own Content Inter-connect Inter-connect NEXT

Our Clients NEXT

Major Content Relationship Exclusive relationship with T-Series Largest Music Company in South Asia Gets over Rs. 200 Million worth of publicity for its short-code on major TV networks Bollywood Music Relationships with major Bollywood studio including Mukta Arts, Varma Corp, Adlabs, FilmKraft, V R films etc Now has an exclusive tie up with Sony Pictures International for entire catalogue, including James Bond, Spiderman, Zorro, xXx etc Also tied up with Warner Bros International Imagery Relationships with major Bollywood studio including FilmKraft,V R Films, Varma Corp, Excel Films, Mukta Arts, Shah Rukh Khan productions Video from Warner Bros & Sony Pictures International Videos Games Have access to over 800 titles on a revenue sharing basis with different developers James Bond, KRRISH, Don, Spiderman and over 100 branded Bollywood titles NEXT

Exclusive relationship with T-Series

Largest Music Company in South Asia

Gets over Rs. 200 Million worth of publicity for its short-code on major TV networks

Relationships with major Bollywood studio including Mukta Arts, Varma Corp, Adlabs, FilmKraft, V R films etc

Now has an exclusive tie up with Sony Pictures International for entire catalogue, including James Bond, Spiderman, Zorro, xXx etc

Also tied up with Warner Bros International

Relationships with major Bollywood studio including FilmKraft,V R Films, Varma Corp, Excel Films, Mukta Arts, Shah Rukh Khan productions

Video from Warner Bros & Sony Pictures International

Have access to over 800 titles on a revenue sharing basis with different developers

James Bond, KRRISH, Don, Spiderman and over 100 branded Bollywood titles

Major Content Relationship Exclusive relationship with Download World Largest Music Company in Pakistan with digital rights All Pakistani Urdu, Pushtoo, Punjabi & Sindhi songs Pakistani Music Major Pakistani Models collection for Mobile Downloads Popular artists’ album & videos digital content Pakistani Imagery Partnership with Pan Records, UK Partnership with CNBC, Vibe and other TV Channels Pakistani Videos Islamic All major Naat Khawan All Major Quaris All Major Scholars for speeches First of its kind in Pakistan NEXT

Exclusive relationship with Download World

Largest Music Company in Pakistan with digital rights

All Pakistani Urdu, Pushtoo, Punjabi & Sindhi songs

Major Pakistani Models collection for Mobile Downloads

Popular artists’ album & videos digital content

Partnership with Pan Records, UK

Partnership with CNBC, Vibe and other TV Channels

All major Naat Khawan

All Major Quaris

All Major Scholars for speeches

Across 21 countries in South Asia, Middle East & Africa Hollywood Content Sony Pictures, Warner Brothers, Disney & Dreamworks NEXT

Bollywood Content Sunday Jaane Tu Ya Jaane Na Jodhaa Akbar Halla Bol My Name is Anthony Gonzavles Anamika Ek – the Power of One Taare Zameen Par Om Shanti Om Marigold Rouge Darling Bhool Bhulaiyaan Dil Dosti, etc God Tussi Great Ho Khoya Khoya Chand Jab We Met NEXT

Sunday

Jaane Tu Ya Jaane Na

Jodhaa Akbar

Halla Bol

My Name is Anthony Gonzavles

Anamika

Ek – the Power of One

Taare Zameen Par

Om Shanti Om

Marigold

Rouge

Darling

Bhool Bhulaiyaan

Dil Dosti, etc

God Tussi Great Ho

Khoya Khoya Chand

Jab We Met

Pakistani Content Raeth’s New Album Aaroh’s New Album Fuzon’s New Album Karavan’s New Album Mehdi Hassan’s Last Sung Pearls Godfather Content Sindhi Singers Shaman Ali Mirani Manan Kan Yaar Saeed Tunio Shahryar Ali Asif Khial Manzoor Sakrani Pashto Singers: Khayal Mohammad Rahim Shah Zeek Afridi Haroon Bacha Fiza Fayyaz Gulzar Alam Khalid Malik Anwer Khayal Visal Khayal Waqar Tanoli Sarfaraz Khan Zeb Khan Humanyoon Khan Khalid Khan, etc. NEXT

Raeth’s New Album

Aaroh’s New Album

Fuzon’s New Album

Karavan’s New Album

Mehdi Hassan’s Last Sung Pearls

Godfather Content

Sindhi Singers

Shaman Ali Mirani

Manan Kan Yaar

Saeed Tunio

Shahryar Ali

Asif Khial

Manzoor Sakrani

Pashto Singers:

Khayal Mohammad

Rahim Shah

Zeek Afridi

Haroon Bacha

Fiza Fayyaz

Gulzar Alam

Khalid Malik

Anwer Khayal

Visal Khayal

Waqar Tanoli

Sarfaraz Khan

Zeb Khan

Humanyoon Khan

Khalid Khan, etc.

Islamic Content Khalil Warsi’s religious content, including: Owais Raza Qadri Furqan Qadri Farhan Qadri Rehan Qadri Ali Seharwardi Ghulam Mustafa Qadri Faisal Hassan Imran Sheikh Attari Umme Habiba Sabeeh Rahmani Abdur Rauf Rufi Tasleem Ahmed Sabri Rashid Azam NEXT

Khalil Warsi’s religious content, including:

Owais Raza Qadri

Furqan Qadri

Farhan Qadri

Rehan Qadri

Ali Seharwardi

Ghulam Mustafa Qadri

Faisal Hassan

Imran Sheikh Attari

Umme Habiba

Sabeeh Rahmani

Abdur Rauf Rufi

Tasleem Ahmed Sabri

Rashid Azam

Our Interlinked Mediums SMS Your Short Code Push Services Contests Ring Tones Clips/Themes/Wallpaper WAP wap.yourbrand.com MMS Clips Ring tone/Theme Chat & other services IVR 0900/0800- Your Code 0900 Contest Push Ring tones Songs Special Occasions Web yourbrand.com Platforms/ Themes Premium Content downloads IPTV Song Dedication Kiosk Brand Activation MMS / Song Dedication Ring tone/Theme/ Wallpaper/logo Bluetooth / IR Downloads Music/Jukebox Logos/wallpapers Premium Content NEXT

Case Files Banking Sector HBFC HBL Faysal Bank ABL Our Retail Brand Web Retail Shop Application Udhum Live in Karachi Udhum Branding Kiosk Telecom Sector Mobilink Telenor Telenor Music Kiosk Warid Ufone Paktel PTCL Website Wateen Unilver Pakistan Ltd. CGLSA – 2007 LSA – 2008 Cornetto Flip & Win Engro Foods Ltd. Olper’s Ramadan Campaign CRM Campaign Television Channels Partners with 18 Channels QTV IVR Content Co-branding with ARY Other Channels Lakson Tobacco IVR Services Upcoming Activations LG Mobile ITCN 2007 – LG Shine Launch Full Retainer-ship Technology Partner Nokia (International) Music Phone Campaign Digital Content Provision Kindly follow the above links

Banking Sector

HBFC

HBL

Faysal Bank

ABL

Our Retail Brand

Web

Retail Shop Application

Udhum Live in Karachi

Udhum Branding

Kiosk

Telecom Sector

Mobilink

Telenor

Telenor Music Kiosk

Warid

Ufone

Paktel

PTCL Website

Wateen

Unilver Pakistan Ltd.

CGLSA – 2007

LSA – 2008

Cornetto Flip & Win

Engro Foods Ltd.

Olper’s Ramadan Campaign

CRM Campaign

Television Channels

Partners with 18 Channels

QTV IVR

Content Co-branding with ARY

Other Channels

Lakson Tobacco

IVR Services

Upcoming Activations

LG Mobile

ITCN 2007 – LG Shine Launch

Full Retainer-ship Technology Partner

Nokia (International)

Music Phone Campaign

Digital Content Provision

The objective was to enhance the already established Fashion image of Lux Style Awards into a new innovative, interactive medium thus setting new standards Collapsing the boundaries and extending its reach Globally We Provided with the Solution of Voting via SMS for favorite stars Entries entered into ballot from which winners were selected Three all expense paid trips to be at CGLSA in Malaysia were up for grabs as the Prize It resulted in more than one lakh SMS CGLSA acted as a trend setter for new media voting in Pakistan Voting & Content Services Back

The objective was to enhance the already established Fashion image of Lux Style Awards into a new innovative, interactive medium thus setting new standards

Collapsing the boundaries and extending its reach Globally

We Provided with the Solution of Voting via SMS for favorite stars

Entries entered into ballot from which winners were selected

Three all expense paid trips to be at CGLSA in Malaysia were up for grabs as the Prize

It resulted in more than one lakh SMS

CGLSA acted as a trend setter for new media voting in Pakistan

Lux Style Awards - 2008 SMS Converge will acquire the short code “LUXSA” ( 58972 ) on your behalf The flow would be a five-step voting process containing voting on 4 popular awards, in return the participants would be able to win tickets to the event as well gift hampers IVR Free LSA Hotline This would be a toll free number accessible nationwide By completing the voting process, the participant would have a chance to win lucky draw prizes and tickets to the event Web/WAP The portal would contain interactive LSA voting process as well online streaming of clips, including digital content Kiosk Two types of Kiosks would be provided: Mobile: These would be for Apartments, House buildings—all over Pakistan Static: For shopping malls like Park Towers, Forum, Millennium—all over Pakistan There would be 6 Kiosks all over Pakistan (3 for Karachi, 2 for Lahore & 1 for Islamabad) Back

SMS

Converge will acquire the short code “LUXSA” ( 58972 ) on your behalf

The flow would be a five-step voting process containing voting on 4 popular awards, in return the participants would be able to win tickets to the event as well gift hampers

IVR

Free LSA Hotline

This would be a toll free number accessible nationwide

By completing the voting process, the participant would have a chance to win lucky draw prizes and tickets to the event

Web/WAP

The portal would contain interactive LSA voting process as well online streaming of clips, including digital content

Kiosk

Two types of Kiosks would be provided:

Mobile: These would be for Apartments, House buildings—all over Pakistan

Static: For shopping malls like Park Towers, Forum, Millennium—all over Pakistan

There would be 6 Kiosks all over Pakistan (3 for Karachi, 2 for Lahore & 1 for Islamabad)

Flip & Win Competition SMS: 3-part SMS redemption campaign on 92557 to win free balance, weekly prizes & chance of winning concert tickets IVR: Present on all mobility operators with call for action to record the Cornetto song to perform with Jal Web: Present with call for action to register and get a chance to attend Fan Meeting Kiosk: Present with call for action to record the Cornetto song to perform with Jal Back

SMS:

3-part SMS redemption campaign on 92557 to win free balance, weekly prizes & chance of winning concert tickets

IVR:

Present on all mobility operators with call for action to record the Cornetto song to perform with Jal

Web:

Present with call for action to register and get a chance to attend Fan Meeting

Kiosk:

Present with call for action to record the Cornetto song to perform with Jal

Interactive Experiences Culminated 50,000 interactions in just 30 Days Digital Activation Back

CRM Solution This CRM Solution would cater to all the brands of Engro Foods in reaching out to their consumers and keep a long term contact system intact The sub sections of Engro’s CRM application are described below: Brands Dashboard Profiler Referrals Events Scheduler Activity Planner Community Builder Notifications Feedback & Comments Reporting Back

This CRM Solution would cater to all the brands of Engro Foods in reaching out to their consumers and keep a long term contact system intact

The sub sections of Engro’s CRM application are described below:

Brands

Dashboard

Profiler

Referrals

Events

Scheduler

Activity Planner

Community Builder

Notifications

Feedback & Comments

Reporting

Partners with 18 Channels Exclusive Partners with ARY ARY One ARY Digital Fashion TV The Muzik QTV Nickelodeon FM 106.2 Exclusive Partners with ETNL Hum TV Masala TV Children (New) Music (New) Exclusive Partners with KTN KTN KTN News Kashish Exclusive Partners with AVT Khyber Khyber TV Khyber News K 2 Exclusive Partners with Vibe Vibe New Pashto Channels Back

Exclusive Partners with ARY

ARY One

ARY Digital

Fashion TV

The Muzik

QTV

Nickelodeon

FM 106.2

Exclusive Partners with ETNL

Hum TV

Masala TV

Children (New)

Music (New)

Exclusive Partners with KTN

KTN

KTN News

Kashish

Exclusive Partners with AVT Khyber

Khyber TV

Khyber News

K 2

Exclusive Partners with Vibe

Vibe

New Pashto Channels

IVR This was done in order to increase the awareness of QTV as a channel designated to religious needs and provide interactivity with audience by answering their queries We prepared an Islamic Voice Portal (IVR) number for audience of all ages to listen to Duas and provide religious remedies Areas covered: Specific Duas relating to Ramadan Tib-e-Nabawi (Duas for health by the Prophet {SAW}) Quranic Ayats with translation, Hadiths QTV gained a competitive edge amongst other religious channels using this medium Top of mind awareness was created Back

This was done in order to increase the awareness of QTV as a channel designated to religious needs and provide interactivity with audience by answering their queries

We prepared an Islamic Voice Portal (IVR) number for audience of all ages to listen to Duas and provide religious remedies

Areas covered:

Specific Duas relating to Ramadan

Tib-e-Nabawi (Duas for health by the Prophet {SAW})

Quranic Ayats with translation, Hadiths

QTV gained a competitive edge amongst other religious channels using this medium

Top of mind awareness was created

Co-Branding We co-branded with ARY Digital in launching premium content with call for action to attend and movie premiere and meet the stars for the following: Meet SRK on Om Shanti Om’s Premier Meet the cast of Godfather on their Premier For participating, send SMS to the short code to avail this opportunity This increased hype of the television channel and viewer ship increased as well NEXT

We co-branded with ARY Digital in launching premium content with call for action to attend and movie premiere and meet the stars for the following:

Meet SRK on Om Shanti Om’s Premier

Meet the cast of Godfather on their Premier

For participating, send SMS to the short code to avail this opportunity

This increased hype of the television channel and viewer ship increased as well

Shahrukh Khan on ARY NEXT

Godfather with ARY Back

Interactive Services We are providing the following television channels interactive services including: Live Chat, Polls, Views News/Sports/Weather Alerts Competitions on SMS/WAP Dedication through SMS/IVR Marketing the local content on the international level Back

We are providing the following television channels interactive services including:

Live Chat, Polls, Views

News/Sports/Weather Alerts

Competitions on SMS/WAP

Dedication through SMS/IVR

Marketing the local content on the international level

We offered Philip Morris (widely known as Lakson Tobacco) with an IVR Solution To increase customer loyalty and brand recall through a unique means of marketing that would differentiate PMI and its brands from competitors Outbound calls were generated during the season of Eid via IVR Recipients received branded Eid greetings along with giveaway offer Recipients also received SMS in Urdu In response, the collected data was verification Received High response by targeted consumers as a result of gift incentive Back

We offered Philip Morris (widely known as Lakson Tobacco) with an IVR Solution

To increase customer loyalty and brand recall through a unique means of marketing that would differentiate PMI and its brands from competitors

Outbound calls were generated during the season of Eid via IVR

Recipients received branded Eid greetings along with giveaway offer

Recipients also received SMS in Urdu

In response, the collected data was verification

Received High response by targeted consumers as a result of gift incentive

Upcoming Activations Due to several bans on the tobacco industry, they are limited to advertised on very customized mediums ATL and most of the BTL is banned for them Unless the company is sure that the user is a smoker, they can’t promote their products Here is where Converge comes in and are providing customized solutions for them The services range as following: Data Collection Outbound dedications & promotions to the accumulated data Innovative & CSR campaigns for smokers Back

Due to several bans on the tobacco industry, they are limited to advertised on very customized mediums

ATL and most of the BTL is banned for them

Unless the company is sure that the user is a smoker, they can’t promote their products

Here is where Converge comes in and are providing customized solutions for them

The services range as following:

Data Collection

Outbound dedications & promotions to the accumulated data

Innovative & CSR campaigns for smokers

Text to Win the latest Shine Set Participant’s Profile Random participant picture Personal message from Participant Top 10 Participants Countdown Directions to vote NEXT

The three day event raked up 18,000 SMS entries in total ITCN Asia 2007 First Trial Pure Corporate turnout of 2,000 Mixed Gathering Turnout of 9,000 LG Hype Built Turnout of 15,000 Back 6:30pm 4:00pm 11,621 3 6:00pm 3:15pm 4,657 2 5:10pm 3:30pm 1,576 1 End Time Start Time Votes Day

The three day event raked up 18,000 SMS entries in total

Customized Brand Activations LG is sharing their marketing plan with us, and we in response are coming up with customized digital activations for them, giving innovative ideas to insert digital campaigns along with their product launches and events For example: Launch Events Redemptions campaigns Contests & Competition Lucky Draws SMS to Win, etc. Look out for LG Viewty Launch and introduction of LG Club Back 5454

LG is sharing their marketing plan with us, and we in response are coming up with customized digital activations for them, giving innovative ideas to insert digital campaigns along with their product launches and events

For example:

Launch Events

Redemptions campaigns

Contests & Competition

Lucky Draws

SMS to Win, etc.

Look out for LG Viewty Launch and introduction of LG Club

The campaign was started to promote to the ring tone of Nokia attached with their music phone Radio advertising was done to download latest ring tones of Nokia and win free Nokia 5700 sets. Upon sending an SMS free polyphonic / mono tone were sent to the participants mobile phone We received immense participation from the masses Database of numbers were collected to be utilized in future marketing campaigns Ring tone Campaign Back

The campaign was started to promote to the ring tone of Nokia attached with their music phone

Radio advertising was done to download latest ring tones of Nokia and win free Nokia 5700 sets.

Upon sending an SMS free polyphonic / mono tone were sent to the participants mobile phone

We received immense participation from the masses

Database of numbers were collected to be utilized in future marketing campaigns

Nokia USA In order to make Nokia phones more customized and personalized to meet the needs of the end user, we are partnering with Nokia USA Embedding contents in higher-end Nokia phones Content includes movies, songs, video clips and ring tones This would result in geographical dispersion of embedded phones accordingly to the targeted segment Nokia phones re-positioned and brand image is reinforced Back

In order to make Nokia phones more customized and personalized to meet the needs of the end user, we are partnering with Nokia USA

Embedding contents in higher-end Nokia phones

Content includes movies, songs, video clips and ring tones

This would result in geographical dispersion of embedded phones accordingly to the targeted segment

Nokia phones re-positioned and brand image is reinforced

In order to stretch their customer magnitude and recover the loan payments in minimum time, the Reminder Broadcasting Services was introduced in Phase I To accrue the database of present customers in order to update and improve customer communication through a reliable medium, in Phase II: SMS based Query Helpline: A two way process communication between customers and HBFC SMS Tracker: This would be used to sign up all the new registrants to HBFC In response the customer would get contact info, Annual period of loan, remaining period of loan and last date for payment, etc. Two Way Communication Back 4232 These codes would be advertised in print, all HBFC forms, brochures and pamphlets INFO SMS-PIN <space> APL SMS-PIN <space> RPL SMS-PIN <space> LDP Send to 4232

In order to stretch their customer magnitude and recover the loan payments in minimum time, the Reminder Broadcasting Services was introduced in Phase I

To accrue the database of present customers in order to update and improve customer communication through a reliable medium, in Phase II:

SMS based Query Helpline: A two way process communication between customers and HBFC

SMS Tracker: This would be used to sign up all the new registrants to HBFC

These codes would be

advertised in print, all

HBFC forms, brochures

and pamphlets

INFO

SMS-PIN <space> APL

SMS-PIN <space> RPL

SMS-PIN <space> LDP

To vitalize the new brand image of HBL, ring tone download was added in their marketing campaign Making the HBL customer a part of HBL Brand World We provided the services of digitizing HBL ring tone for the mobile medium Two ring tones were created so that both basic and top end phones could be catered to (monotone & polyphonic) Advertisements through ATL & BTL – SMS sent to the short code to download the tone The campaign generated more than 80,000 SMS, making them successful in reaching out to their end customer Back

To vitalize the new brand image of HBL, ring tone download was added in their marketing campaign

Making the HBL customer a part of HBL Brand World

We provided the services of digitizing HBL ring tone for the mobile medium

Two ring tones were created so that both basic and top end phones could be catered to (monotone & polyphonic)

Advertisements through ATL & BTL – SMS sent to the short code to download the tone

The campaign generated more than 80,000 SMS, making them successful in reaching out to their end customer

We are providing the following services to them: Short Code services for: Transactions Alerts ATM Usage, etc. Mobile banking services as described on the left Example Short Code 39725 Quick Balance Inquiry Balance Sheet Branch/ATM Locater Cheque Book Order Call Center Stock Exchange Alerts Loan Information Easy Billing Transaction Alert Transaction Check Mini-Max Alerts Back

We are providing the following services to them:

Short Code services for:

Transactions Alerts

ATM Usage, etc.

Mobile banking services as described on the left

We offered them a complete web solutions services Including: SMS Alerts Branch Care ATM Locator Web banking Solution Quick Balance Inquiry Transaction Check Call Center Cheque Book Order Easy Billing Loan Information Stock Exchange Alerts Mini-Max Alerts Cheque Tracker Back

We offered them a complete web solutions services

Including:

SMS Alerts

Branch Care

ATM Locator

Web banking Solution

Quick Balance Inquiry

Transaction Check

Call Center

Cheque Book Order

Easy Billing

Loan Information

Stock Exchange Alerts

Mini-Max Alerts

Cheque Tracker

Udhum Portal The First ever Interactive portal catering to masses containing latest, legal mobile content. We are aiming to become every mobile phone user's companion; the company is the first ever of its own kind to bring about a revolutionary form of entertainment to the Pakistani market. Back

The First ever

Interactive portal

catering to masses

containing latest, legal

mobile content.

We are aiming to

become every mobile

phone user's

companion; the

company is the first

ever of its own kind to

bring about a

revolutionary form of

entertainment to the

Pakistani market.

Udhum Shop The concept of retail marketing for the Udhum brand revolves around the fact that most people in the Pakistani market are acquiring their mobile contents (ring tones, wallpapers, themes, games, etc.) through different retail shops rather than downloading from operators This is because of less penetration of GPRS, only 1M users have it activated Due to the easy to reach and use content, mobile users prefer this medium This caters to a huge untapped VAS market The application of Udhum Shop not only has branding space but an inner intelligence of reporting about mobile statistics real time from market Next

The concept of retail marketing for the Udhum brand revolves around the fact that most people in the Pakistani market are acquiring their mobile contents (ring tones, wallpapers, themes, games, etc.) through different retail shops rather than downloading from operators

This is because of less penetration of GPRS, only 1M users have it activated

Due to the easy to reach and use content, mobile users prefer this medium

This caters to a huge untapped VAS market

The application of Udhum Shop not only has branding space but an inner intelligence of reporting about mobile statistics real time from market

Next More than 100,000 items and 1,300 Mobile Phones in 100 towns!

Pakistan’s First Retail Download Network Back

UDHUM Sub-FRANCHISEE Main Abdullah Haroon Road Next

UDHUM Artist Ghulam Farid Sabri inaugurated the service Udhum Digital Loop on display with music and videos Back

Udhum Branding Udhum is not only an entertainment website but a branding portal which includes: Co-branding Opportunities with mega stars and movies Retail Shops Kisoks IVR Back

Udhum is not only

an entertainment

website but a

branding portal

which includes:

Co-branding

Opportunities with

mega stars and

movies

Retail Shops

Kisoks

IVR

Udhum Kiosk Retail branches of Udhum would soon be live all over Pakistan, which would be revolutionizing the content industry with easy to reach and user friendly consoles Back

Retail branches of Udhum would soon be live all over Pakistan, which would be revolutionizing the content industry with easy to reach and user friendly consoles

Mobilink We are providing the following services to them: Song Dedication on 1700 & 1701 IVR Pashto IVR on 555 Web Content Backend WAP download site     Back

We are providing the following services to them:

Song Dedication on 1700 & 1701 IVR

Pashto IVR on 555

Web Content Backend

WAP download site    

Telenor We are providing the following services to them: Song Dedication on 1700 IVR Ring Back Tones (RBTs) Web (Content backend) Text/Bulk Broadcast (for Ring tone promotions) Digital Kisok Back

We are providing the following services to them:

Song Dedication on 1700 IVR

Ring Back Tones (RBTs)

Web (Content backend)

Text/Bulk Broadcast (for Ring tone promotions)

Digital Kisok

Djuice Music Kiosk The kiosks are owned by Telenor and will be placed in high traffic areas (including Telenor outlets) All management of the content is being done by Converge Technologies itself An estimate of a minimum of 100 customers per day at each kiosk is expected The target market for Telenor is all sections of society namely (section A, B, and C) Next

The kiosks are owned by Telenor and will be placed in high traffic areas (including Telenor outlets)

All management of the content is being done by Converge Technologies itself

An estimate of a minimum of 100 customers per day at each kiosk is expected

The target market for Telenor is all sections of society namely (section A, B, and C)

Kiosk Screen Capture Back

Warid We are providing the following services to them: Song Dedication on 1700 IVR      Islamic IVR Portfolio on 786        Ring Back Tones (RBTs) Text/Bulk Broadcast (for Ring tone promotions) Back

We are providing the following services to them:

Song Dedication on 1700 IVR     

Islamic IVR Portfolio on 786       

Ring Back Tones (RBTs)

Text/Bulk Broadcast (for Ring tone promotions)

Ufone We are providing the following services to them: Song Dedications on 888 IVR      IVR Portfolio on 777 Web (Content backend) Text/Bulk Broadcast (for Ring tone promotions) Ring Back Tones (RBTs) WAP download site Back

We are providing the following services to them:

Song Dedications on 888 IVR     

IVR Portfolio on 777

Web (Content backend)

Text/Bulk Broadcast (for Ring tone promotions)

Ring Back Tones (RBTs)

WAP download site

Paktel We are providing the following services to them: Text/Bulk Broadcast (for Ring tone promotions) Ring Back Tones (RBTs) Back

We are providing the following services to them:

Text/Bulk Broadcast (for Ring tone promotions)

Ring Back Tones (RBTs)

PTCL Broadband Portal To cater to the broadband users of PTCL and providing them with an entire entertainment portal encompassing all aspects of entertainment: movies, songs, religious content Sports alerts, Mobile content, etc. This would reposition the PTCL brand name as fun, modern and up-to-date Back

To cater to the broadband users of PTCL and providing them with an entire entertainment portal encompassing all aspects of entertainment:

movies,

songs,

religious content

Sports alerts,

Mobile content, etc.

This would reposition the PTCL brand name as fun, modern and up-to-date

Services to Wateen We will be providing Wateen with an array of interactive services as their technology partner This would include: Rich Content (Movies, Music Videos, Teaser Clips, etc.) Digital Content (Relating to mobile content—ring tones, games, high-end clips, etc.) SMS/Web/WAP/Kiosk services Next

We will be providing Wateen with an array of interactive services as their technology partner

This would include:

Rich Content (Movies, Music Videos, Teaser Clips, etc.)

Digital Content (Relating to mobile content—ring tones, games, high-end clips, etc.)

SMS/Web/WAP/Kiosk services

Advantages of Interactive Marketing Interactivity is getting extremely popular, drawing the masses to the promotion being done Such campaigns are self revenue generated campaign, redefining the way you interact with your customers Database accumulated for future usage Increasing: Interaction among your customers Brand Recall & Perception Brand Loyalty Customer interest Repurchase of same brand Next

Interactivity is getting extremely popular, drawing the masses to the promotion being done

Such campaigns are self revenue generated campaign, redefining the way you interact with your customers

Database accumulated for future usage

Increasing:

Interaction among your customers

Brand Recall & Perception

Brand Loyalty

Customer interest

Repurchase of same brand

In a business where relationships are key, Converge holds all the aces PTA Agreement The Only Pakistani Company to hold the VAS License We are bringing the copyright issue to lime light Relations with operators Extremely strong relationships with all the major telecom operators, who consider Converge as a trusted partner in their business Content Distribution Converge has the largest Content Distribution catalogue in Pakistan with regional as well as international content. Industry Knowledge Profound knowledge of the entertainment industry and strong relationships with key players in that industry Well positioned to tap into future categories such as Mobile TV with its relationships Business synergies Unique synergies with other businesses and web properties like Mindshare, Pak MediaCom, Contact Plus and Contract Advertising Catalog: International & Regional Exclusive for 13 Indian record labels Sony Pictures & Warner Bros (Extra TV) 121 content alliances Triple Play Distribution Distributes content across mobile, Internet, Broadband, IPTV and Cable Next The Converge Advantage

The Only Pakistani Company to hold the VAS License

We are bringing the copyright issue to lime light

Extremely strong relationships with all the major telecom operators, who consider Converge as a trusted partner in their business

Converge has the largest Content Distribution catalogue in Pakistan with regional as well as international content.

Profound knowledge of the entertainment industry and strong relationships with key players in that industry

Well positioned to tap into future categories such as Mobile TV with its relationships

Unique synergies with other businesses and web properties like Mindshare, Pak MediaCom, Contact Plus and Contract Advertising

Exclusive for 13 Indian record labels

Sony Pictures & Warner Bros (Extra TV)

121 content alliances

Distributes content across mobile, Internet, Broadband, IPTV and Cable

Join the Digital Revolution!

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