Published on February 15, 2014
“I wish we had a way to follow up with students who visit the museum.” -science museum director “I wish I could go see that tornado exhibit again.” -3rd grader
“I wish we could involve subject matter experts, sponsors and members in an ongoing community.” –museum public engagement director “I wish my students could be as excited about classroom work as they were by the field trip to the science center.” –5th grade teacher
Contextures Take the exhibit home
Contextures continues the original encounter over time and space, offering learners a way to “take the exhibit home” to use as a starting point for activities, projects, and further study.
Mobile App/Online Platform for use with children's informal learning centers: • • • • • • • museums nature centers science centers historical simulations theatre performances musical performances cultural events
Mobile app entry points to • a web-based collaborative workshop that connects learners with exhibits in… • children's informal learning centers…
• combining real world and digital multimedia collaborative activities with… • on-call subject matter experts available to learners.
Multimedia presentations may include text, visual graphs, visual art gathered or created by the learner, photographs, video links, documentation of experiments, sound files, offline productions, tableaux, plays, and more.
Informal learning centers can review preconfigured analytics, follow-up questions, research metadata, children’s presentations for their own use and development.
Revenue Model • Corporate crowd funding: sponsors pledge amounts per student tag and per related student multimedia production • Revenues from subscriptions for schools and youth organizations • Individual mobile app sales • Funders for partner venues
About a billion Americans a year go to museums and informal learning centers-more than the attendance of all major league sporting events and theme parks combined. Museums receive an additional 700 million online visits a year just from adults, a number that continues to grow. 75% of American kids under 8 have access to a smart phone.
A hypothetical estimate: 100,000 children tag at least 3 exhibits a year. 5000 global corporations reported at least 2 billion dollars' earnings in 2010. If 500 corporations pledged 1 dollar per child tag/multimedia production, it would amount to 50 million. Yet to each individual corporation, the amount would be insignificant--only $100,000.
Learners/Multi-Media Producers • Take your favorite exhibit home with you • Manage and own your projects, learning, process with assist from a responsive digital system based on self-identification • Hone your media production and writing skills in an engaging community-based setting • Permanent digital portfolio of your activities
Teachers, Youth Programs, Parents • Turnkey solution for follow-up, classroom activities, continuing engagement, enrichment • Students explore and express interests through new literacies and blended learning • Enlarges and continues the initial venue experience with real world, collaborative activities • A global interdisciplinary think tank, workshop and multimedia lab
Informal Learning Centers • Scalable--can be used with any exhibit without new adjustments • Corporate sponsors may pledge amounts linked to tagged exhibits, learners’ multimedia projects • Outreach to local community and broader public • Opportunities for feedback, research, continuing engagement, more meaningful connections with visitors
Contextures Team Catherine Oates, Project Manager Galaxy Learn Heath Carlisle, Mobile/Web Developer Brown Barn Studios David Brzozowski, Graphic, UX Designer BlueSpark Studios Craig Fry, Sound Designer Creativity, Inc, Leapfrog
Advisors Gretchen Walker, Informal Learning Center Advisor Lawrence Hall of Science, Public Science Center Director Gerald A. Fisher, STEM, SME Advisor Stanford University, Physics Stan Rosenschein, AI, Collaboration Technology SRI, Stanford University
Contextures Pilot Project Jan 3 – Feb 10 Project design Feb 10 – April 10 Software development April 10 Beta system ready to use by learners Seeking 80k seed funding
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